Garuda - Garba Rujukan Digital

The Effect of Web Design and Price on Buying Interest in Shopee E-Commerce Kabanga, Margaretha Sartien; Nurdin, Hairil; Samosir, Benaya Haposan
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p1094-1110

This study aims to analyze the influence of Web Design and Price variables on Purchase Intention on the Shopee e-commerce platform in Kupang City using a multiple linear regression model. The analysis results indicate that the regression model meets the requirements, showing an initial Purchase Intention value before considering the independent variables. The regression coefficients demonstrate that improvements in Web Design and Price positively impact Purchase Intention. The F-test confirms that both variables significantly influence Purchase Intention, with the calculated values exceeding the required thresholds. The t-test further reveals that both Web Design and Price have a significant individual impact. The coefficient of determination indicates that the model explains a considerable portion of the variability in Purchase Intention, although a substantial portion remains unexplained, suggesting the potential influence of other factors beyond the scope of this study.

PENGGUNAAN PROMOSI BERBAYAR PADA SOSIAL MEDIA TIKTOK BAGI UMKM DI KOTA KUPANG Nurdin, Hairil; Sultan, Taqwa; Muni, Wilhelmina; Mbalu, Feren
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15629

Abstrak Tiktok merupakan salah satu aplikasi yang telah mengubah model pemasaran dan memberikan kontribusi nyata melalui algoritma uniknya, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). TikTok juga sebagai salah satu platform media sosial yang populer, memiliki fitur promosi berbayar yang dirancang untuk menjangkau pasar yang lebih luas dengan cara yang lebih efektif. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan promosi berbayar di TikTok bagi UMKM di Kota Kupang dalam meningkatkan penjualan produk UMKM. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif melalui studi kasus dan survei terhadap UMKM yang telah memanfaatkan fitur promosi berbayar pada aplikasi sosial media TikTok. Hasil penelitian menunjukkan bahwa penggunaan TikTok berbayar mampu meningkatkan pertumbuhan penjualan, terutama jika strategi konten yang digunakan menarik. Faktor-faktor seperti penentuan target audiens, kualitas konten, serta alokasi anggaran yang tepat sangat mempengaruhi keberhasilan promosi di TikTok. Dengan demikian, promosi berbayar di TikTok dapat menjadi salah satu strategi pemasaran yang efektif bagi UMKM untuk bersaing di era digital. Kata Kunci ; Promosi, UMKM, Kupang, Pemasaran, Tiktok Abstract TikTok is one of the applications that has transformed marketing models and made a significant contribution through its unique algorithm, especially for Micro, Small, and Medium Enterprises (UMKM). As one of the most popular social media platforms, TikTok offers paid promotion features designed to reach a broader market more effectively. This study aims to analyze the effectiveness of using paid promotions on TikTok for MSMEs in the city of Kupang in boosting their product sales. The method used in this research is descriptive qualitative through case studies and surveys of (UMKM) that have utilized the paid promotion feature on the TikTok social media app. The results of the study indicate that the use of TikTok paid promotions can increase sales growth, especially if the content strategy employed is engaging. Factors such as target audience selection, content quality, and proper budget allocation greatly influence the success of promotions on TikTok. Thus, paid promotions on TikTok can be an effective marketing strategy for UMKM to compete in the digital era. . Keywords: Promotion, UMKM, Kupang, Marketing, Tiktok

Promoting Clean Tourism and Waste Management Education at Paradiso Beach Kupang Batilmurik, Ridolof; Fanggidae, Jappy P; Noach, Robert M; Ringa, Maria; Benu, Yessi S; Nurdin, Hairil; Dewiaty, Irmina L; Fanggidae, Enjelina
Jurnal Pengabdian dan Pemberdayaan Banyuwangi (Jurnal Abdiwangi) Vol 2 No 2 (2025): Jurnal Abdiwangi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/abdiwangi.v2i2.2025.70-79

Paradiso Beach, located in Oesapa Barat Subdistrict, Kupang, holds significant potential as a leading tourist destination. However, inadequate environmental management—particularly concerning waste management—remains a major challenge. This Community Service Program (PKM), conducted by the Department of Business Administration at the State Polytechnic of Kupang, aims to raise public awareness of the importance of waste management, improve the quality of tourism services, and empower micro-enterprises through the utilization of recycled waste. This initiative contributes to enhancing environmental quality and the economic well-being of communities surrounding Paradiso Beach. The results of this community service activity show that educational and outreach programs involving more than 100 participants successfully enhanced public understanding of environmentally friendly waste management. Approximately 75% of participants demonstrated behavioral changes in waste disposal and segregation. The program also facilitated the establishment of three environmental awareness groups and provided training on recycling-based waste management, which led to the creation of economically valuable products. As a result, the cleanliness of Paradiso Beach improved significantly, with a 40% reduction in waste and an 85% increase in visitor satisfaction. Moreover, three micro-enterprises based on recycled materials were established and began marketing their products to the local market. These activities demonstrate that a participatory approach can effectively raise environmental awareness and promote local economic development through sustainable waste management

APPAREL PURCHASE DECISIONS: THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND DESIGN Nurdin, Hairil; Masri, Syahril; M. Jusuf, Ardi
Journal of Entrepreneur, Business and Management Vol 1, No 3 (2023): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v1i3.68

This research aims to determine the influence of product quality, promotion and design on purchasing decisions for Manzone distro clothing. This research uses quantitative methods with a survey approach. The sample in this study was 100 respondents. Sampling used the Slovin technique with a non-probability sampling technique. The results of this research show that product quality has a positive and significant influence on purchasing decisions, promotion has a positive and significant influence on purchasing decisions, design has a positive influence on purchasing decisions, and simultaneously product quality, promotion and design have a significant influence on purchasing decisions for Manzone distro clothing. Keywords: Product Quality, Promotion, Design, Purchasing Decisions

PENGGUNAAN PROMOSI BERBAYAR PADA SOSIAL MEDIA TIKTOK BAGI UMKM DI KOTA KUPANG Nurdin, Hairil; Sultan, Taqwa; Muni, Wilhelmina; Mbalu, Feren
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15629

Abstrak Tiktok merupakan salah satu aplikasi yang telah mengubah model pemasaran dan memberikan kontribusi nyata melalui algoritma uniknya, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). TikTok juga sebagai salah satu platform media sosial yang populer, memiliki fitur promosi berbayar yang dirancang untuk menjangkau pasar yang lebih luas dengan cara yang lebih efektif. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan promosi berbayar di TikTok bagi UMKM di Kota Kupang dalam meningkatkan penjualan produk UMKM. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif melalui studi kasus dan survei terhadap UMKM yang telah memanfaatkan fitur promosi berbayar pada aplikasi sosial media TikTok. Hasil penelitian menunjukkan bahwa penggunaan TikTok berbayar mampu meningkatkan pertumbuhan penjualan, terutama jika strategi konten yang digunakan menarik. Faktor-faktor seperti penentuan target audiens, kualitas konten, serta alokasi anggaran yang tepat sangat mempengaruhi keberhasilan promosi di TikTok. Dengan demikian, promosi berbayar di TikTok dapat menjadi salah satu strategi pemasaran yang efektif bagi UMKM untuk bersaing di era digital. Kata Kunci ; Promosi, UMKM, Kupang, Pemasaran, Tiktok Abstract TikTok is one of the applications that has transformed marketing models and made a significant contribution through its unique algorithm, especially for Micro, Small, and Medium Enterprises (UMKM). As one of the most popular social media platforms, TikTok offers paid promotion features designed to reach a broader market more effectively. This study aims to analyze the effectiveness of using paid promotions on TikTok for MSMEs in the city of Kupang in boosting their product sales. The method used in this research is descriptive qualitative through case studies and surveys of (UMKM) that have utilized the paid promotion feature on the TikTok social media app. The results of the study indicate that the use of TikTok paid promotions can increase sales growth, especially if the content strategy employed is engaging. Factors such as target audience selection, content quality, and proper budget allocation greatly influence the success of promotions on TikTok. Thus, paid promotions on TikTok can be an effective marketing strategy for UMKM to compete in the digital era. . Keywords: Promotion, UMKM, Kupang, Marketing, Tiktok

Title

Found 5 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 5 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search