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All Journal JURNAL VISIONIDA Jurnal Pengabdian Masyarakat (ABDIRA) Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Utsaha: Journal of Entrepreneurship Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization The Es Economics and Entrepreneurship The Es Accounting and Finance
Indrayono, Yohanes
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PENGARUH UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI Indra Cahya, Kusuma; Gursida, Hari; Indrayono, Yohanes
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22883

Abstract

This study aims to prove whether company size can increase company value and whether profitability can mediate company size in increasing company value. The population of this study is issuers in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for 5 years (2020-2024), totaling 95 companies. The sampling technique used a purposive sampling technique so that from the 95 population, 13 companies can be sampled. Thus, the study used 65 observational data collected in time series. The data analysis technique used Multiple Regression Panel Data with the help of the statistical tool EViews 12 Full Version. The results of this study found evidence that company size directly affects company value and profitability cannot mediate the relationship between company size and company value.
Penguatan Literasi Digital dan Inovasi Kewirausahaan UMKM melalui Program Pengabdian Masyarakat Berbasis AI Marketing Muflihah, Muflihah; Indrayono, Yohanes; Primata, Lusiana Ratna; Lupiyanto, Lupiyanto
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1265

Abstract

This community service activity was carried out as an effort to address the issue of low levels of innovation and entrepreneurial behaviour among MSME actors in the Bojong Rangkas Tourism Village, Bogor Regency. Through training on Artificial Intelligence (AI) Marketing and financial literacy, the service team aimed to foster digital adaptation skills and innovative entrepreneurial behaviour. The activity employed methods such as lectures, demonstrations, and hands-on mentoring sessions involving 30 local MSME participants. The results showed a 68% increase in participants’ understanding of AI-based digital marketing concepts, as well as a rise in motivation to develop product innovations and marketing strategies. The main inhibiting factors were limited digital infrastructure and participants’ low self-confidence in using new technologies. This programme is expected to encourage more adaptive, creative, and innovation-oriented entrepreneurial behaviour among MSME actors.
Co-Authors Agung Fajar Ilmiyono Hamzah, Zeze Zakaria Hardiyanto, Arief Tri Hari Gursida Hendro Sasongko Herdiyana, Herdiyana Hurriyaturrohman Hurriyaturrohman ibram pinondang dalimunthe, ibram pinondang Indra Cahya, Kusuma Lupiyanto, Lupiyanto Marsifa Melani Purnama muflihah muflihah Muhammad Iqbal Primata, Lusiana Ratna Salsabila, Sharah Sianipar, Makmur Sri Setiawati, Sri Umayi Ananda, Woro