Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian Kepada Masyarakat Darma Saskara SENMEA
Nurcahyo, Bagus
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PELAKSANAAN KEGIATAN PELATIHAN DAN PENDAMPINGAN UMKMDALAM PENGEMBANGAN USAHA DENGAN DIGITAL MARKETING Nawangsari, Sri; Utomo, Joko; Apriyanti, Rehulina; Nurcahyo, Bagus; Lasminiasih, Lasminiasih; Himawati, Ditya
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 3, No 2 (2023)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2023.v3i2.10029

Abstract

Program Pengabdian kepada Masyarakat (Abdimas) di Kumpulan Orang Orang Depok (KOOD) Berbudaya ini bertujuan untuk peningkatan kapasitas masyarakat yang tergabung dalam KOOD di Kota Depok, Khususnya para pelaku usaha (UMKM). Kegiatan Pengabdian kepada Masyarakat di KOOD ditujukan untuk melakukan kegiatan pelatihan dan pendampingan pada para pelaku usaha dalam hal pengembangan usaha melalui pelatihan digital marketing. Kegiatan Pelatihan Digital Marketing ini mengundang pihak Shopee untuk memberikan pelatihan Bersama dengan tim dosen PkM Universitas Gundarma di Mitra Kumpulan Orang Orang Depok (KOOD) Berbudaya untuk para pelaku usaha yang bergabung dalam komunitas ini. Dari kegiatan Pengabdian kepada Masyarakat yang telah dilaksanakan ini telah menghasilkan dan mendorong para pelaku UMKM untuk mengembangkan usaha dengan mulai memasarkan produkusaha mereka secara online sehingga dapat memperluas jangkauan pemasaran produk dandiharapkan dapat mengembangkan usaha para pelaku UKM. Untuk tahapan selanjutnya kegiatan Pengabdian kepada Masyarakat di Kumpulan Orang Orang Depok ( KOOD ) akan melakukan pelatihan atau workshop tentang Pemasaran Digital pada tingkatan yang lebih jauh sampai pada tahapan dapat memasarkan produknya sebagai komoditasekspor, sebagai keberlanjutan dari kegiatan yang sudah dilakukan.
ANALYSIS OF THE FEASIBILITY STUDY OF A SOUVENIR BUSINESS IN KARYAMUKTI VILLAGE, CIANJUR DISTRICT (CASE STUDY AT ADITIYA SOVENIR SOUVENIR SHOP) Himawati, Ditiya; Nurcahyo, Bagus; Fajriah, Asha Alin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 30, No 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.51185

Abstract

This Souvenirs are objects or small items that are usually purchased by someone as a memento of a particular place or event and usually have sentimental value and are often used to remember an important experience in someone’s life. In this writing, the feasibility study is based on several aspects, namely the decline in sales levels during Covid-19 and failure in the marketing system carried out by the Aditiya Sovenir shop. Therefore, a planning stage is needed so that the business to be built has a minimum risk, including the need to conduct a feasibility study which includes legal aspects, market and marketing aspects, technical & technological aspects, economic & social aspects, environmental aspects, financial aspects and management & HR aspects.Contribution in activity is contributes to the Aditiya Sovenir shop. Methode this study of planning stages using the payback period method which can affect the feasibility when the business is run. Based on the results of the business feasibility analysis on the financial aspect of 0.57 in which the payback period of the Aditiya Sovenir souvenir shop business is 5 months and 7 weeks, it can be concluded that this investment is feasible to accept, and for non-financial aspects all aspects are declared to meet the feasibility criteria. Aditiya Souvenir Souvenir Shop deserves to be developed based on legal, market and marketing aspects. aspects with SWOT method analysis. And for financial aspects based on the payback period method calculation.
Peran citra merek pada pengalaman menggunakan uang elektronik Saputri, Ika Puji; Randyantini, Vely; Nurcahyo, Bagus
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.192 KB) | DOI: 10.32670/fairvalue.v4i11.1787

Abstract

The purpose of this study was to examine the effect of brand image on customer experience in the use of electronic money. Where for the purposes of testing the hypothesis using the dimensions of customer experience sense, feel, think, act and relate. Respondents in this study were users of electronic money issued by Bank Mandiri and BCA as many as 110 respondents with a minimum use of 3 months. Collecting data using a questionnaire and this study in assessing the hypothesis using path analysis. Based on the empirical evidence obtained, the results of this study are known that the brand image variable has a positive effect on customer experience in using electronic money, especially the experience of feeling the ease of refilling, use for payment transactions and the breadth of the reach of electronic money. 
Implementation of Online Marketing Strategies in Apen Grocery Shops as A Solution to Facing Competition and The Covid-19 Pandemic Crisis Himawati, Ditiya; Nurcahyo, Bagus; Saputri , Ika Puji; revena, Ravena
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i1.7663

Abstract

Background:  Marketplace make it very easy for customers to meet their needs besides that, it is also a means for SMEs to be able to survive facing competition and the Covid 19 pandemic crisis, so this is one of the challenges for sellers who sell offline. An example of offline sales is traditional market traders. This community service (public servant) was carried out at one of the basic food shops located in traditional markets, namely Apen Groceries. Apen Groceries Storeis a shop that provides staple goods located in Pasar Kebayoran Lama, South Jakarta. Apen Groceries Storeis a shop that is in a traditional market, so Apen Groceries Storehas challenges that must be faced, including competitors in modern markets (supermarkets) and online sales, as well as the Covid 19 pandemic situation which is still ongoing today where these conditions are very limiting space for the conventional Apen Shop business.  Contribution: This public servant activity contributes to small and medium businesses, in this case the Apen Grocery Store. Method: Implementing online marketing strategies using social media applications and e-marketplaces (such as whatsapp, Instagram and the Shopee application).  Results: The results obtained include sales forecasting, namely being able to estimate whether the number of customers will be sufficient with the existing stock or even less, so that they can monitor the product.  Conclusion: Grocery stores can already sell their products with offline and online access, namely with the help of social media and e-marketplaces
ANALYSIS OF THE FEASIBILITY STUDY OF A SOUVENIR BUSINESS IN KARYAMUKTI VILLAGE, CIANJUR DISTRICT (CASE STUDY AT ADITIYA SOVENIR SOUVENIR SHOP) Himawati, Ditiya; Nurcahyo, Bagus; Fajriah, Asha Alin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 30 No. 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.51185

Abstract

This Souvenirs are objects or small items that are usually purchased by someone as a memento of a particular place or event and usually have sentimental value and are often used to remember an important experience in someone™s life. In this writing, the feasibility study is based on several aspects, namely the decline in sales levels during Covid-19 and failure in the marketing system carried out by the Aditiya Sovenir shop. Therefore, a planning stage is needed so that the business to be built has a minimum risk, including the need to conduct a feasibility study which includes legal aspects, market and marketing aspects, technical & technological aspects, economic & social aspects, environmental aspects, financial aspects and management & HR aspects.Contribution in activity is contributes to the Aditiya Sovenir shop. Methode this study of planning stages using the payback period method which can affect the feasibility when the business is run. Based on the results of the business feasibility analysis on the financial aspect of 0.57 in which the payback period of the Aditiya Sovenir souvenir shop business is 5 months and 7 weeks, it can be concluded that this investment is feasible to accept, and for non-financial aspects all aspects are declared to meet the feasibility criteria. Aditiya Souvenir Souvenir Shop deserves to be developed based on legal, market and marketing aspects. aspects with SWOT method analysis. And for financial aspects based on the payback period method calculation.
IS THERE ANY IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE? (An Empirical Study From College Student In Jakarta) Nurcahyo, Bagus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1412.605 KB) | DOI: 10.29407/nusamba.v2i2.849

Abstract

This study aimed to examine empirically the social network activities that affect academic performance. Obtain sample data using questionnaires and obtain data from top 10 universities in Webometrics and total 75 respondents. This study examined the utilization period of social networks, social network usage motivation, academic data and activities respondents perceived influence on academic performance. Using multiple regression techniques, the study found that social network activity does not negatively impact on academic performance. Keywords: social network, Facebook, Twitter, Academic Performance, GPA
ANALISIS DAMPAK PENCIPTAAN BRAND IMAGE DAN AKTIFITAS WORD OF MOUTH (WOM) PADA PENGUATAN KEPUTUSAN PEMBELIAN PRODUK FASHION Nurcahyo, Bagus; Riskayanto, Riskayanto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 1 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.538 KB) | DOI: 10.29407/nusamba.v3i1.12026

Abstract

Di Indonesia banyak produsen maupun penjual produk fashion, karena adanya persaingan antar produsen maupun penjual produk fashion, maka terjadi persaingan tidak sehat dengan membuat replika dengan kualitas yang jauh berbeda tetapi memiliki fisik yang mirip dengan aselinya, sehingga merugikan produsen aselinya, karena rata rata orang di Indonesia lebih memilih produk replika dibandingkan dengan membeli yang original karena harga jauh lebih murah dibandingkan dengan yang original oleh karena itu banyak produsen yang mengalami kerugian. Penelitian ini dilakukan untuk mengukur penilaian pelanggan terhadap variabel brand image, word of mouth, keputusan pembelian. Teknik pengumpulan data dalam penlitian ini adalah dengan menyebarkan kuesioner kepada 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah melalui pendekatan non probability sampling dengan metode pengambilan sampel menggunakan accidental sampling. Pada tahap analisis dilakukan uji validitas dan reabilitas, uji normalitas, uji regresi linear berganda, uji hipotesis, dan uji koefisien determinasi. Hasil uji t menunjukan bahwa brand image yang tercipta dan aktifitas word of mouth memiliki dampak positif pada penguatan keputusan pembelian produk fashion. Hasil uji F menunjukan bahwa penciptaan brand image dan word of mouth yang dilakukan secara benar memiliki dampak positif pada penguatan keputusan pembelian produk fashion.
Analisis rasio keuangan untuk memprediksi financial distress pada perusahaan pertambangan di IndonesiaAnalisis rasio keuangan untuk memprediksi financial distress pada perusahaan pertambangan di Indonesia Iswari, Atun; Nurcahyo, Bagus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 1 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.15 KB) | DOI: 10.29407/nusamba.v5i1.13526

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh rasio keuangan terhadap potensi financial distress perusahaan. Populasi yang digunakan dalam penelitian adalah perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2012-2018. Hasil analisis statistik menggunakan regresi logistik menunjukkan bahwa rasio keuangan yang diproksikan dengan current ratio, rasio arus kas operasi, debt to assets ratio, return on assets dan total assets turnover secara bersama-sama memberikan pengaruh terhadap financial distress, sedangkan secara parsial hanya rasio arus kas operasi, return on assets dan total assets turnover yang berpengaruh terhadap financial distress. Kesimpulan dari penelitian ini adalah rasio keuangan dapat digunakan sebagai alternatif model prediksi potensi financial distress untuk menghindari atau meminimalisir resiko terjadinya financial distress suatu perusahaan.
MODEL PERANCANGAN APLIKASI E-MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM DI PULAU LOMBOK Nur’ainy, Renny Nur’ainy; Nurcahyo, Bagus; Setyawati, Dyah Mieta; Sutanty, Ety
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 1 No. 1 (2016): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2016
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keberhasilan UMKM adalah kemampuannya menyediakan produk bagi pasar yang ada. Namun demikian, kelemahan mendasar yang dihadapi UMKM dalam pemasaran adalah rendahnya orientasi pasar, kelemahan dalam persqingan yang komplek dan tajam serta kurangnya infrastruktur pemasaran. Dalam menghadapi persaingan dan mekanisme pasar terbuka, pengawasan pasar merupakan prasyarat dalam mengembangkan daya saing. Oleh karena itu, perluasan akses pasar dengan memanfaatkan Teknologi Informasi Berbasis Web sangatlah dibutuhkan sebagai media untuk komunikasi global. Salah satu yang memberikan keunggulan daya saing dalam persaingan bisnis internasional adalah teknologi informasi untuk pemasaran elektronik atau lebih dikenal dengan istilah e-marketing. Metode yang digunakan dalam penelitian ini adalah telaah atau kajian terhadap kerangka kerja teoritis dan hasil empiris yang terkait dengan perancangan dan pengembangan teknologi informasi yang berhubungan dengan UMKM khususnya dibidang e-commerce dan e-marketing. Penelitian ini bertujuan untuk mengetahui peran penting e-marketing bagi UMKM di Pulau Lombok dan mengembangkan model e-marketing yang sesuai dengan kebutuhan UMKM tersebut.
Co-Authors Fajriah, Asha Alin Himawati, Ditiya Himawati, Ditya Iswari, Atun Joko Utomo Lasminiasih, Lasminiasih Nur’ainy, Renny Nur’ainy Randyantini, Vely Rehulina Apriyanti revena, Ravena Riskayanto Riskayanto Saputri , Ika Puji Saputri, Ika Puji Setyawati, Dyah Mieta Sri Nawangsari Sutanty, Ety