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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ekuivalensi International Journal of Multidisciplinary: Applied Business and Education Research Jurnal of Applied Business and Banking (JABB) Jurnal Pengabdian Masyarakat Bhinneka Science and Technology: Jurnal Pengabdian Masyarakat SENMEA JIMEKA
Novaliana, Ika
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH PROMOSI MEDIA SOSIAL DAN HARGA PADA KEPUASAN KONSUMEN DI MERDEKA CAFE NGANJUK Novaliana, Ika
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Promotion through social media are carried out by companies to introduce products to consumers, besides that’s companies must consider price because it will affect consumers in making purchases which can determine consumer satisfaction. The purpose of this study was to determine the effect of social media promotion and price on consumer satisfaction at Merdeka Cafe Nganjuk. This study uses quantitative methods with a sample of 80 respondents. Collecting data through observation, interviews and questionnaires. The data analysis technique used was multiple linier regression analysis. The results showed that partially social media promotion had an effect on consumer satisfaction and price had an effect consumer satisfaction, while simultaneously social media promotion and price had an effect on consumer satisfaction.
Co-Authors Arintowati , Dyan DEKRIJANTI, INDRA Dwi Puji Rahayu, Dwi Puji Enjelina, Nadia Mita Putri Kinasih, Aprilia Wulan Mahendra, Prasetya Tri Milasari, Vika Sintya Noviliana, Verninda Respatiningtias, Dyah Suswanti Suwandi Suwandi Suwandi Tri Mahendra, Prasetya