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All Journal Journal of Commerce Management and Tourism Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Pemayun, I Dewa Gede Ari
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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School-Based Management in Improving The Quality of Education Through Communication and Information Management Sebayang, Yulvitriyani Br; Sitanggang, Mery Sulianty H.; Damanik, Evo M.T; Hutagalung, Vera Kristina; Pemayun, I Dewa Gede Ari
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.912

Abstract

The primary role of education is to enhance human resource quality through both governmental and non-governmental institutions. One proposed solution is School-Based Management (SBM), which leverages resource management to improve education quality via effective information and communication management. Schools are granted direct authority over both internal and external services. However, current information and communication management systems in schools have not significantly advanced education quality. In some cases, these systems have even impeded the creativity of educational units. For SBM to be effectively implemented, the role of the principal as a school leader is crucial, ensuring good information and communication management with all school members. This qualitative descriptive study collected data from online literature and relevant accredited journals. The findings suggest that well-managed SBM can enhance education quality through improved planning, organization, implementation, and evaluation
Developing innovative and effective marketing strategies to deepen customer engagement and expand market reach successfully Masih, Ni Ketut; Pemayun, I Dewa Gede Ari; Sinaga, Firman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.335

Abstract

This study investigates effective marketing strategies for AUTO2000, with the goal of increasing sales volume during the Covid-19 pandemic. Utilizing a descriptive research approach, data were collected through observation, interviews, and document analysis. The findings demonstrate that applying segmentation, targeting, and positioning (STP) strategies contributes to improving sales performance. Specifically, the company can benefit from a differentiated targeting strategy, which involves focusing on multiple potential market segments. Additionally, a positioning strategy based on attributes and product categories allows the company to concentrate on key products that resonate with target markets. The results suggest that AUTO2000's product diversity, coupled with innovative offerings, aligns well with these strategies. The study concludes that continuous adaptation of marketing strategies, paired with creative solutions, is essential for meeting sales targets, particularly in challenging periods such as the pandemic.
Co-Authors Damanik, Evo M.T Firman Sinaga Hutagalung, Vera Kristina I Putu Budiarta I Wayan Basi Arjana, I Wayan Basi Masih, Ni Ketut Sebayang, Yulvitriyani Br Setena , Made Setena, Made Sitanggang, Mery Sulianty H. Swabawa, A. Agung Putu Swabawa, Anak Agung Putu