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All Journal J@TI (TEKNIK INDUSTRI) JURNAL TIARSIE Jurnal Telematika Engineering Science Letter Journal of Management Studies and Development Journal of Organizational and Human Resource Development Strategies Journal of Integrated System
Silitonga, Roland Y. H.
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Journal : Journal of Management Studies and Development

 1 
The Impact of Marketing Mix Variables upon The Repurchase Intention of Customers in Mixue Tangerang City, Indonesia Tarigan, Joshua Michael Servilo; Sibarani, Mentiana; Silitonga, Roland Y. H.
Journal of Management Studies and Development Vol. 3 No. 03 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i03.677

Abstract

The franchise industry is one of the most prominent businesses in 2024, where Mixue is one of such brands that dominate the F&B franchise sector in the Indonesian market. Although Mixue shows high performance in Indonesia, there are a few exceptions in several regions where some outlets have declined such as Tangerang City, Indonesia. Hence research is needed to see the viewpoint of Mixue Tangerang City's citizens on the marketing mix of Mixue, where the factors are as follows: Product, Price, Place, and Promotion. The evaluation is important to help owners adjust their marketing strategy specifically in Tangerang City to help boost citizen's intention to buy Mixue products again in the future (repurchase intention). The research is conducted qualitatively, where the samples used are the customers of Mixue Tangerang who have bought more than once. The response is collected using an online questionnaire, in which they answer using the Likert Scale. The result will be analyzed using the Multiple Linear Regression Analysis method using the software SPSS version 26. The research gains 103 Mixue Tangerang City customer respondents. The research shows that the variables of Product, Price, Place, and Promotion have a significant impact on Repurchase Intention simultaneously. Aside from that, the result shows that Product, Place, and Promotion each have a significant partial impact on Repurchase Intention. However, research shows that the Price factor does not have a significant partial impact on Repurchase Intention.
The Influence of ISO 9001: 2015 Quality Management System Implementation on Marketing Performance at PT Timah Tbk Wiyono; Silitonga, Roland Y. H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 01 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i01.770

Abstract

This study evaluates how implementing the ISO 9001:2015 Quality Management System affects marketing performance and product quality at PT Timah Tbk. The company faced production fluctuations in 2023, leading to a sharp revenue decline and significant losses. Using a quantitative descriptive approach with a survey method, the research analyzes data from employees and management. The findings show that ISO 9001:2015 implementation positively impacts product quality (path coefficient = 0.9867) and quality management (path coefficient = 0.9036). The R-Square value indicates that ISO 9001:2015 explains 81.64% of product quality improvements, while product quality accounts for 97.38% of marketing performance changes. These results suggest that effective quality management through ISO 9001:2015 enhances marketing efficiency and strengthens customer trust, helping the company navigate competition in the tin industry.
The Impact of Discipline, Leadership Style, and Motivation on Productivity : A Case Study at at PT. Balagi, Indonesia Sutanto, Chrisilla L.; Silitonga, Roland Y. H.
Journal of Management Studies and Development Vol. 4 No. 01 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i01.771

Abstract

This study analyzes the impact of work discipline, leadership style, and motivation on employee productivity at PT. Balagi, a rattan company in Cirebon focused on exports. Work discipline reflects adherence to work rules, leadership style influences groups to achieve goals, and motivation acts as both internal and external drives to enhance performance. A quantitative approach is used in this research with a Likert-scale-based questionnaire instrument, converted into numerical data for statistical analysis. The results of multiple linear regression analysis show that discipline and motivation significantly affect productivity, while leadership style does not have a significant impact. Simultaneously, the three independent variables contribute 77.5% to employee productivity. This study provides recommendations for further development of research variables, exploration of more specific leadership dimensions, and the use of more complex analysis methods. Practically, it is recommended to improve work discipline and employee motivation through consistent policies, personal development training, and enhancing internal communication within the company.
Co-Authors Heryanto, Dhany Indriati, Ellen Julieta, Celia Esterina Kawet, Meyelin Paskal Leni Herdiani Limanjaya, Billy Martina, Inge Rahayu, Evelyn Arnetta Sandryawal Sibarani, Mentiana Sutanto, Chrisilla L. Suwandi, Florence Syaputra, Gusti Dhio Tarigan, Joshua Michael Servilo Tindaon, Phila Delphia Wiyono