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All Journal Among Makarti Jurnal Transformatika Ekspektra: Jurnal Bisnis & Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Jurnal Teknik Informatika dan Teknologi Informasi Community: Jurnal Pengabdian Pada Masyarakat
Andriana, Myra
Universitas Sains dan Teknologi Komputer
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : Dinamika

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ANALISIS SISTEM INFORMASI REALISASI ANGGARAN Andriana, Myra; Sumarlin, Tantik
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.389

Abstract

Sistem realisasi anggaran memberikan informasi data pendapatan, data pengeluaran, data rancangan, dan realisasi anggaran pada Taman Budaya Yogyakarta secara realtime. Sistem realisasi anggaran dapat membantu dalam menghitung dan mencatat rancangan dan realisasi anggaran serta mengetahui prosentasenya menggunakan metode activity based budgeting. Sistem realisasi anggaran mempermudah pendataan serta mempercepat penyajian laporan sehingga lebih efektif. Hal tersebut ditunjukkan hasil uji yang dilakukan oleh ahli dan pengguna dengan hasil layak.
PERAN TRANSFORMASI DIGITAL DAN ORIENTASI PASAR DALAM MEMPENGARUHI KEUNGGULAN BERSAING DAN KINERJA PEMASARAN UMKM Kusumo, Haryo; Achmad Solechan; Susatyono, Jarot Dian; Andriana, Myra; Novianto, Rizki
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6fhbdq11

Abstract

This study aims to examine the influence of digital transformation and market orientation on the marketing performance of MSMEs, with competitive advantage as an intermediary, in MSMEs in Semarang Regency. The sample of this study consists of 70 MSMEs selected through purposive sampling, based on the following criteria: MSMEs that use digital marketing, have been operating for at least 2 years, and are willing to complete the questionnaire. Data were collected through questionnaires and analyzed using SmartPLS software. The results of the study indicate that digital transformation and market orientation significantly enhance the competitive advantage of MSMEs. Additionally, digital transformation, market orientation, and competitive advantage have a positive and significant impact on the marketing performance of MSMEs. Competitive advantage is proven to mediate the influence of digital transformation and market orientation on the marketing performance of MSMEs.
Co-Authors Achmad Solechan Agustinus Budi Santoso Ahmad Ashifuddin Aqham Dewi Widyaningsih Dewi Widyaningsih Dian Susatyono, Jarot Edwin Zusrony Edy Jogatama Purhita Galih, Taufik Heni Susilowati Indra Ava Dianta Irwan Sembiring Kristoko Dwi Hartomo Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Magriyanti, Arie Atwa Novianto, Rizki Rafifah, Agustia Salma Reni Veliyanti Savitri, Sherly Dwi Ditzi Sindhu Rakasiwi Suprapti Susatyono, Jarot Dian Tantik Sumarlin . Yuli Fitrianto