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All Journal Media Mahardhika JUMANJI (JURNAL MANAJEMEN JAMBI) Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Jurnal Karya Abdi Masyarakat Jurnal Abdimas Terapan Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Azizah, Luluk Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN TV KABEL CV. SEMBAYAT VISION Azizah, Luluk Nur
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol 2 No 2 (2019): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini ditujukan untuk meneliti pengaruh Customer Relationship Management (CRM) terhadap loyalitas pelanggan yang studi kasusnya berada pada Cv. Sembayat Vision . Populasi dalam penelitian ini adalah pelanggan Cv. Sembayat Vision yang menggunakan jasa Tv kabel yang berjumlah 300 orang, Menetukan sampel yang akan digunakan dalam penelitian  ini dengan cara  Probability Sampling, dimana teknik pengambilan sampel yang memberi peluang/kesempatan sama bagi setiap unsur atau anggota populasi untuk dipilih dan dengan mengunakansimpel random sampling dengan tujuan untuk mendapatkan sampel secara acak tanpa memperhatikan strata yang ada di populasimenggunakan sampel 50 pelanggan. Pada analisis data peneliti menggunakan uji regresi dengan menggunakan program SPSS 24. Hasil penelitian menunjukkan bahwa manajemen hubungan pelanggan berpengaruh positif terhadap loyalitas pelanggan, Dengan analisis Uji t menunjukan variabel bebas custemer relationship manajemen (X) secara parsial/ individu mempunyai pengaruh  terhadap variabel loyalitas pelanggan (y)
ANALISIS PENGARUH HARGA, PENDAPATAN, LOKASI, DAN FASILITAS TERHADAP PERMINTAAN RUMAH SUBSIDI Azizah, Luluk Nur
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.164 KB) | DOI: 10.29062/mahardika.v17i3.101

Abstract

The nature of housing or residence does not only cover the house from the physical side of the building, but also covers all the supporting facilities both inside and outside. This study aims to analyze and find empirical evidence of the effect of prices, income, location, and facilities on the demand for housing houses of subsidies TAMBORA Lamongan The population used in this study was the Head of the Family (KK) who occupied a house of subsidies in Planet Green Housing TAMBORA Lamongan as many as 485 households. While the sample used in this research is 100 respondents The method used more precisely is to use Simple Random Sample. Using Multiple Regression Analysis Based on the results of the analysis, it shows that prices, revenues, location, and facilities influence the demand for houses on Planet Green TAMBORA. From the testing of the coefficient of determination, it is known that 77.2% of the variation that occurs in the home demand variable by customers is influenced by variables of price, income, location, and facilities. While the remaining 22.8% is influenced by other factors. Based on the results of this study, it was found that the facility factor had a significant influence on the demand for houses on Planet Green TAMBORA. It can be seen from the level of coefficients that affect the demand for housing facilities at 0.249; location of 0.231; income of 0.195; and the price is equal to 0.149.
The Influence Of Content Marketing , E-Wom And Price Perception On Tiktok Social Media On Purchase Decision Lamongan District Azizah, Luluk Nur; Rusmawati DJ, Yunni; Najiah, Evi Fitrotun; Munna, Inesa Mahdelia Laili
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.9378

Abstract

The rapid development of digital technology has made social media one of the most influential media in the consumer purchase decision process, especially young consumers. One of the social media that is currently popular is Tiktok , where all people and ages use this one application. This development has made many companies start looking at Tiktok as a platform for their marketing tools, but of course business people must know the characteristics of Tiktok and also its users. This study aims to determine the effect of Content Marketing, E- WoM and price perceptions on Tiktok social media on purchase decisions in Lamongan district. The method used in this study is a quantitative descriptive method, with the sampling technique using incidental sampling, the questionnaire used to collect data is multiple linear regression analysis. The results of this study indicate that the f Content Marketing test, E- WoM and price perceptions on Tiktok social media simultaneously and significantly influence purchase decisions. The results of the t test show that Content Marketing, E- WoM and price perceptions on Tiktok social media have a positive and significant effect on purchase decisions. The results of the coefficient of determination (R2) show that Content Marketing, E- WoM and price perceptions on Tiktok social media have an effect of 60.9% on purchase decisions. The dominant influence on the purchase decision is the E- WoM variable which has a count of 10,423
The Influence of Beauty Vlogger, Viral Marketing and Self Congruity on Decisions to Purchase Skintific Beauty Products in Store (Case Study of Millennial Teenagers Using Skintific in Kembangbahu District) Azizah, Luluk Nur; Damayanti, Dhita Dhota; Fitriyani, Devi
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13552

Abstract

This research aims to explore, determine and describe the influence of Beauty Vlogger, Viral Marketing and Self Congruity on Purchasing Decisions for Skintific Beauty Products in Shoope by taking the research object, namely millennial teenagers who use Skintific products in Kembangbahu District, Lamongan Regency. The analysis method used in this study is a quantitative approach. Quantitative research is systematic scientific research into parts and phenomena as well as the cause and effect relationships of their relationships. The aim of quantitative research is to develop and use mathematical models, theories and/or hypotheses related to natural phenomena. The instrument used in analyzing the research was a questionnaire distributed to a sample of 397 respondents, with a sampling technique namely random sampling. The results of the analysis show that Beauty Blogger has a significant influence on purchasing decisions, with the results of the analysis being the value tcount > ttable (6.147 > 1.99714), Marketing has a significant influence on purchasing decisions, with the analysis results being the value tcount > ttable (5.016 > 1 .99714) and Selfcongruity have a significant influence on purchasing decisions, with the results of the analysis of the value tcount > ttable (4.813 > 1.99714), Beauty blogger, viral marketing and self-congruity together have a significant influence on purchasing decisions. influence on purchasing decisions, with the results of the analysis of the value Fcount > Ftable (77.882 > 3.14) and Beauty Blogger is the variable that has the dominant value influencing purchasing decisions with a beta coefficient value of 1.034.
Pemberdayaan Masyarakat Menuju Kemandirian Ekonomi Dalam Pengelolaan IPAL Sungai Bengawan Menjadi Air Konsumtif Dan Tepat Guna Di Desa Pesanggrahan Kecamatan Laren Kabupaten Lamongan Efendi, Yuhronur; Fawaid, M. Yusron; Azizah, Luluk Nur
Jurnal Karya Abdi Masyarakat Vol. 4 No. 2 (2020): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.912 KB) | DOI: 10.22437/jkam.v4i2.10522

Abstract

Kebutuhan air masyarakat desa Pesanggrahan masih mengambil dari bengawan solo tanpa proses penyaringan sehingga ketika air berubah warna, rasa, bahkan bau maka air PDAM dari rumah warga pun juga sama seperti kondisi air di bengawan solo. Untuk itu kami membuat filter sederhana sebagai alternatif untuk merubah kondisi air dari bengawan yang keruh pada waktu musim hujan tiba menjadikan air yang jernih. Dengan peralat. an filter yang sederhana masyarakat desa pesanggrahan mampu membuat IPAL sendiri dengan peralatan yang mudah di cari seperti spon ijuk, pasir hitam/silikat, arang aktif, dan batu zeolit. Dalam pembuatan IPAL tidak perlu keterampilan yang rumit cukup dengan keahlian masyarakat desa Pesanggrahan mampu menghasilkan air bersih melalui sosialisasi dan praktik pembuatan IPAL, sehingga masyarakat tidak perlu menunggu air endapan dari tandon atau bak penampungan air. Dengan adanya pelatihan pembuatan IPAL oleh Tim pembimbing kepada tim Pengelola dan seluruh anggota masyarakat, diharapkan dapat membantu meningkatkan kebutuhan air bersih di desa Pesanggrahan. Tidak hanya cukup dengan pelatihan pembuatan IPAL namun monitoring dan controlling program binaan ini juga perlu untuk dilakukan guna menjaga kesinambungan kegiatan pembuatan IPAL, Sehingga nantinya akan tercipta masyarakat yang mandiri dalam melanjutkan program penyaluran air bersih, sehingga meningkatkan kebersihan dan juga kegiatan ini pun benar-benar dapat berlangsung dengan baik dan efektif.
Peningkatan Kualitas Guru Melalui Komunitas: Pelatihan dan Pendampingan Penyusunan Perangkat Pembelajaran Untuk Mendukung SDGs-4 Septaria, Kiki; Fatharani, Atika; Sholihin, Miftahus; Kholiq, Abdul; Zamroni, Moh. Rosidi; Hendratmoko, Ahmad Fauzi; Hayati, Erna; Azizah, Luluk Nur; Leksana, Dinar Mahdalena
Jurnal Abdimas Terapan Vol. 4 No. 2 (2025): JURNAL ABDIMAS TERAPAN (MEI)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i2.84

Abstract

Peningkatan kualitas guru merupakan elemen krusial dalam mewujudkan pendidikan berkualitas yang sejalan dengan prinsip SDGs-4. Meski demikian, banyak guru menghadapi tantangan dalam menyusun perangkat pembelajaran berbasis Kurikulum Merdeka, terutama dalam mengintegrasikan nilai-nilai keberlanjutan, inklusivitas, dan teknologi pembelajaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada guru di Madrasah Aliyah Negeri (MAN) 1 Lamongan dalam menyusun perangkat pembelajaran yang relevan dan inovatif. Metode kegiatan mencakup identifikasi kebutuhan guru, pelatihan intensif, pendampingan berkelanjutan, evaluasi, serta publikasi dan penyebarluasan hasil kegiatan. Dampak dari kegiatan ini menunjukkan bahwa kompetensi guru dalam menyusun perangkat pembelajaran yang sesuai dengan Kurikulum Merdeka telah meningkat secara signifikan. Terdapat 90% guru berhasil membuat perangkat pembelajaran yang berkualitas, serta 75% guru mampu meningkatkan keterampilan teknologinya. Kegiatan ini juga menciptakan dampak jangka panjang dengan membentuk komunitas belajar guru sebagai wadah pengembangan profesional berkelanjutan dan penyebaran praktik terbaik kepada guru-guru lain di wilayah sekitar. Manfaat dari kegiatan ini tidak hanya memperkuat kapasitas guru di MAN 1 Lamongan, tetapi juga memberikan kontribusi signifikan terhadap pengembangan pendidikan berbasis SDGs-4 di tingkat lokal dan nasional.
Enhancing SME Competitiveness Through the Implementation of Strategic Management Based on Local Business Innovation Syairozi, Muhamad Imam; Azizah, Luluk Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3781

Abstract

The background of this research is based on the importance of enhancing SME competitiveness amidst global competition and digital disruption, which requires effective managerial strategies and innovative approaches rooted in local potential. The purpose of this study is to investigate the impact of local business innovation and strategic management on SMEs' competitiveness, with innovation performance serving as a mediating variable. This research employs a quantitative explanatory approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. The respondents consisted of 100 SME actors selected using purposive sampling. The data collection instrument used was a questionnaire. The results indicate that strategic management has no direct effect on SME competitiveness but does significantly affect innovation performance. Conversely, local business innovation has a direct and significant impact on both SME competitiveness and innovation performance. Innovation performance is found to have the most decisive influence on SME competitiveness and mediates the relationship between strategic management and local business innovation in terms of competitiveness. These findings emphasize that enhancing SME competitiveness heavily depends on the success of innovations developed through strategic planning and leveraging local strengths. This study contributes to the literature on SME strategies and serves as a practical reference for business actors in formulating innovation policy directions.
Co-Authors Abdul Kholiq Ahmad Fauzi Hendratmoko Damayanti, Dhita Dhota Dinar Mahdalena Leksana 1 Efendi, Yuhronur Erna Hayati, Erna FATHARANI, ATIKA Fawaid, M. Yusron Fitriyani, Devi KIKI SEPTARIA M. Rosidi Zamroni Miftahus Sholihin Munna, Inesa Mahdelia Laili Najiah, Evi Fitrotun Rusmawati DJ, Yunni Syairozi, Muhamad Imam