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All Journal Jurnal Common PARAHITA : Jurnal Pengabdian kepada Masyarakat
Mogot, Yuni
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Languange, Linguistic, Communication & Media

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AKTIVITAS KOMUNIKASI MASYARAKAT HINDU TAMIL DALAM UPACARA THAIPUSAM DI SINGAPURA Mogot, Yuni
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1201.775 KB) | DOI: 10.34010/common.v3i2.2605

Abstract

This research aims to investigating Hindu Tamil community’s communication activities on Thaipusam ceremony at Singapore. A qualitative design with Ethnography of communication approach is used on this research. The data collection method is observation and participation on the research subject’s daily live, in-depth interview with 29 respondents who was decided purposively, literature study, also documents and data analysis that related to research objects. The results show that Communicative Situation on Thaipusam ceremony at Singapore take place until five kilometers, which started from Sri Sinivasa Perumal Temple at Serangoon Road, and ended at Sri Thendayuthapani Temple at Tank Road. Communicative Events on Thaipusam ceremony which followed by Hindu Tamil Community is the expression of gratitude and penance. The ceremony started at 02.00 P.M. local time, and ended at 04.00 P.M. on the next day. The Language that is used during the ceremonial ritual is the language from participants community’s origin, which is Tamil. Communicative Action which is done on the Thaipusam ceremony expressed on both verbal and non-verbal forms, such as utterances, pictures or photographs, praise gesture, facial expression, and clothes with orange domination. The glory of goodness from evil is symbolized through the use of “vel” and “kavadi” which are used during the ceremony.
PROMOSI DAN EDUKASI PRODUK BAMBU KREATIF MELALUI MARKETING CHANNEL Susanti, Santi; Mogot, Yuni
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12862

Abstract

Bamboo is a versatile natural resource in Indonesia that serves multiple purposes. One of the benefits is made into creative bamboo products for the needs of human life. Promotion is an important part of marketing the innovative products produced by Studio Dapur. For this purpose, Studio Dapur utilizes available marketing channels. This research aims to reveal creative bamboo products' promotion and education strategies through available marketing channels. We used a qualitative research method with a case study approach. Data was collected through interviews, observation, and documentation review in images and text. The results showed that Studio Dapur uses offline marketing channels, in the form of exhibitions, to gain networks from domestic and foreign buyers and online marketing channels, such as websites, social media, and e-commerce. The online marketing channel contains information about Studio Dapur, the products produced, and education about bamboo and its utilization as a modern product for good quality household needs.
Co-Authors Anggaswari, Niluh Ayu Melly Maulin Purwaningwulan Prayoga, Inggar Purwaningwulan, Melly Maulin Santi Susanti, Santi Tine Agustin Wulandari Yasundari Yasundari Yasundari Yasundari, Yasundari