Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal International Journal of Entrepreneurship & Technopreneur (INJETECH) PARAHITA : Jurnal Pengabdian kepada Masyarakat ASPIRATION Journal Mediator: Jurnal Komunikasi
Anggaswari, Niluh Ayu
Unknown Affiliation
Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Penerapan Komunikasi Antarpribadi Untuk Mengantisipasi Jebakan Pinjaman Online Pada Warga Kelurahan Leuwigajah, Kota Cimahi Yasundari, Yasundari; Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Prayoga, Inggar; Mogot, Yuni; Anggaswari, Niluh Ayu
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 5, No 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v5i1.125

Abstract

Ketersediaan dukungan pinjaman online di Indonesia telah meningkat, dengan Jawa Barat melaporkan jumlah pinjaman terbesar sebesar Rp 13,57 triliun pada bulan April 2023. Hutang yang belum dibayar dapat berdampak buruk bagi peminjam, sehingga menyoroti perlunya pendidikan masyarakat yang lebih baik. Kegiatan pengabdian kepada masyarakat (PKM) dilaksanakan pada tanggal 27 Juli 2023 di Kelurahan Leuwigajah Kota Cimahi yang dihadiri oleh 35 orang perangkat masyarakat setempat. Tujuannya untuk mengedukasi warga dalam menggunakan komunikasi interpersonal agar terhindar dari jebakan pinjaman online. Sesi yang digelar di Aula Kantor Kecamatan Leuwigajah ini diisi dengan presentasi dan sesi tanya jawab. Respon peserta positif, menunjukkan antusiasme dan engagement yang tinggi. PKM ini bertujuan untuk meningkatkan pengetahuan masyarakat mengenai pentingnya komunikasi interpersonal dalam mencegah terjerat utang. Acara ini berhasil meningkatkan kesadaran, dan banyak peserta yang mengakui bahwa mereka belum pernah menerima informasi seperti itu sebelumnya. Implikasi langsung dari kegiatan ini terlihat jelas ketika para peserta mulai menerapkan wawasan yang dibagikan.
The Adaptation of Marketing Communication Strategies of MSMEs in Indonesia Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Anggaswari, Niluh Ayu
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.3733

Abstract

Marketing communication strategies are an aspect that must adapt to changes or dynam- ics that affect business. This research aimed to determine the adaptation due to the dynamics of the policy regarding the TikTok Shop platform in Indonesia, which is considered to violate the regula- tion of Trade Minister of Indonesia Number 31 of 2023, which started to be effective on September 26, 2023. This research used a qualitative approach with the case study method; data was collected through observation and in-depth interviews. The informants consisted of MSMEs who use TikTok Shop to sell their products and marketing communications experts through purposive sampling as the informant selection technique. Research findings revealed that MSME owners understand and implement message source strategies that result in the ability to adapt to advances in digital marketing. MSME owners also understand the importance of selecting suitable media and clear creative strategies for conveying marketing messages. MSMEs affected by the dynamics of the Tik- Tok Shop policy in Indonesia should diversify their platforms and contents as the key to preventing possible obstacles. At the same time, awareness of change and the ability to adapt are the keys to success in the marketing communications strategy implemented by MSMEs.
Business Professionalism When Communicating with Foreign Clients in Indonesia Wulandari, Tine Agustin; Puwaningwulan, Melly Maulin; Anggaswari, Niluh Ayu
International Journal of Entrepreneurship & Technopreneur (INJETECH) Vol. 5 No. 1 (2025): INJETECH, June 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focusing on how is business professionalism conducted according to the type of business communication, which is verbal (oral or spoken and written) and also nonverbal communication, where the parties involved have different cultural backgrounds, more specifically, between Indonesian employees and foreign clients. Through qualitative descriptive method, research findings showed that the definition of business professionalism has changed and vary significantly across different cultures. Indonesian employees may find it difficult to communicate professionally with foreign clients and the challenge increases when they have to use English as a more universal language instead of Bahasa Indonesia. Indonesian employees are advised to learn and adapt both verbal and nonverbal communication according to the culture of their clients. This research is expected to provide a contribution to create stronger business relationships and more effective communication strategies by understanding the roles and characteristics of their foreign clients in an increasingly cutthroat global marketplace.
Penerapan Komunikasi Antarpribadi Untuk Mengantisipasi Jebakan Pinjaman Online Pada Warga Kelurahan Leuwigajah, Kota Cimahi Yasundari, Yasundari; Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Prayoga, Inggar; Mogot, Yuni; Anggaswari, Niluh Ayu
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v5i1.125

Abstract

Ketersediaan dukungan pinjaman online di Indonesia telah meningkat, dengan Jawa Barat melaporkan jumlah pinjaman terbesar sebesar Rp 13,57 triliun pada bulan April 2023. Hutang yang belum dibayar dapat berdampak buruk bagi peminjam, sehingga menyoroti perlunya pendidikan masyarakat yang lebih baik. Kegiatan pengabdian kepada masyarakat (PKM) dilaksanakan pada tanggal 27 Juli 2023 di Kelurahan Leuwigajah Kota Cimahi yang dihadiri oleh 35 orang perangkat masyarakat setempat. Tujuannya untuk mengedukasi warga dalam menggunakan komunikasi interpersonal agar terhindar dari jebakan pinjaman online. Sesi yang digelar di Aula Kantor Kecamatan Leuwigajah ini diisi dengan presentasi dan sesi tanya jawab. Respon peserta positif, menunjukkan antusiasme dan engagement yang tinggi. PKM ini bertujuan untuk meningkatkan pengetahuan masyarakat mengenai pentingnya komunikasi interpersonal dalam mencegah terjerat utang. Acara ini berhasil meningkatkan kesadaran, dan banyak peserta yang mengakui bahwa mereka belum pernah menerima informasi seperti itu sebelumnya. Implikasi langsung dari kegiatan ini terlihat jelas ketika para peserta mulai menerapkan wawasan yang dibagikan.
THE IMPACT OF THE INDONESIAN GOVERNMENT TRANSITION ON THE BUSINESS COMMUNICATION PROCESS IN THE INTERNATIONAL TRADE SECTOR Wulandari, Tine Agustin; Purwaningwulan, Melly Maulin; Anggaswari, Niluh Ayu; Gosh, Sweta
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.106

Abstract

The transition of the Indonesian government has significantly impacted the business communication process in the international trade sector. This article explores how new policies during new government transition influence international trade dynamics. Furthermore, this research identifies key challenges in the business communication process, including regulatory uncertainties, intercultural communication differences, and adaptation to technological and diplomatic language shifts. Nevertheless, the transition also presents major opportunities, the opening of new markets, the strengthening of economic diplomacy, and the increased use of digital platforms in business communication. This research concludes that a deep understanding of new policies and adaptive business communication are essential to maintain international trade relations amidst governmental changes. The issue of the new Indonesian government transition is the novelty of this research. It is recommended to conduct further research related to the perception of foreign investors on Indonesian government transition and communication reliability.
Co-Authors Gosh, Sweta Melly Maulin Purwaningwulan Mogot, Yuni Prayoga, Inggar Purwaningwulan, Melly Maulin Puwaningwulan, Melly Maulin Tine Agustin Wulandari Yasundari Yasundari Yasundari Yasundari, Yasundari