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All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Nabila, Efa Ayu
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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Journal : ADI Bisnis Digital Interdisiplin (ABDI Jurnal)

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Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages: Digitalisasi Literasi Keuangan dan Media Sosial sebagai Strategi Ekonomi Berkelanjutan pada Food & Beverages Hamdan, Hamdan; Nabila, Efa Ayu; Gunawan, Reyhan Algiffary; Valentie, Ajeng Putri; Perez, Carlos
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1229

Abstract

The digitalization of financial literacy is a crucial foundation for strengthening the resilience and economic sustainability of the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the dynamic and competitive food and beverage industry. This study aims to analyze the role of creative communication strategies, brand personality, and digital marketing engagement in encouraging the optimization of interactive social media and the utilization of user-generated content as instruments for improving MSME financial literacy. Using quantitative methods and a Structural Equation Modeling (SEM) approach based on SmartPLS software, this study involved 150 MSMEs in the food and beverage sector across Indonesia. The results show that creative communication strategies and brand personality have a significant influence on digital marketing engagement, which in turn encourages social media use and consumer participation in producing educational content. These findings confirm that the digitalization of financial literacy through digital platforms not only improves financial understanding but also strengthens MSME businesses position in a sustainable digital economy ecosystem. This study provides strategic implications for MSMEs, policymakers, and other stakeholders in developing social media-based financial literacy models relevant to the characteristics of the food and beverage sector.
Co-Authors Alexander Alexander, Alexander Bintaro, B.P. Kusumo Bist, Ankur Singh BUDI TJAHJONO Choiriyah Desy Apriani Farida Agustin, Farida Faturahman, Adam Gunawan, Reyhan Algiffary Hamdan Hamdan Jawahir Kesumawati, Christien Setiya Khoirunisa, Alfiah Muhtadi, Yudi Nasution , Iskandar Mustofa Ninda Lutfiani Pamungkas, Aji Gempur Pérez, Carlos Permadi, Nur Ihsan Pontan, Darmawan Qurotul Aini Rawat, Bhupesh Sanbella, Lunatari Sugeng Santoso Suharko, Arief Valentie, Ajeng Putri Zahruddin, Muhamad