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All Journal IKRA-ITH EKONOMIKA Adzkiya : Jurnal Hukum dan Ekonomi Syariah Al-Muqayyad Jurnal EK dan BI KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Minhaj: Jurnal Ilmu Syariah Share: Jurnal Ekonomi dan Keuangan Islam Islamic Economic and Business Journal HUMAN: South Asian Journal of Social Studies Innovative: Journal Of Social Science Research MAXIMAL
Amir, Muhammad Fakhri
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : HUMAN: South Asian Journal of Social Studies

 1 
Strategi Pengembangan UMKM dalam Meningkatkan Kesejahteraan Masyarakat di Kecamatan Tonra dalam Perspektif Maqāshid Syari’ah Aldayanti, Aldayanti; Amir, Muhammad Fakhri; Muis, Musrini
HUMAN: South Asian Journal of Social Studies Vol 4, No 1 (2024): HUMAN: South Asian Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/human.v4i1.64731

Abstract

Abstrak. This study aims to determine the development strategy of UMKM in Tonra District and the effect of Maqāshid Syari'ah implementation in improving community welfare. This research uses qualitative research methods by using data collection techniques, namely field observation, interviews, and documentation. The data analysis technique used is data reduction, which presents the selected data as a whole and concludes the results of the data analysis obtained. The results of this study indicate that the development strategy of UMKM in Tonra District focuses on market development and product development. The utilization of social media and retail partnerships is a market development strategy used, while in product development the strategy used is to remain consistent with the taste of the product, the application of branding and maintaining product quality to increase competitiveness Despite facing challenges such as rising raw material prices and market competition, UMKM players find solutions by adjusting business capital and increasing creativity and reflecting the principles of Maqāshid Syari'ah and UMKM success. Regarding the effect of Maqāshid Syari'ah Implementation in UMKM in Tonra Sub-district, it has a positive impact on community welfare with wise financial management practices, fulfillment of spiritual obligations such as zakat, and economic empowerment through employment and technology. UMKM also reflects the principles of Maqāshid Syari’ah in maintaining religion, soul, mind, offspring, and property and creating a comprehensive impact on the welfa of the community and maintaining the sustainability and benefit of the people. Keywords: welfare, UMKM, Maqāshid syari'ah     
Co-Authors Aldayanti, Aldayanti Aminuyati Anggryani, Lisa Azhura, Nur FAJRI NUR, MUHAMMAD Hamjan, Andi Lisa Aryani Hasanah Hasanah Haslindah, Haslindah Hasminiar Hidayat, Adryan Iranas, Astrid Jarnen, Erra Cherina Kadir, Syahruddin Kamiruddin Kamiruddin Kamiruddin Karmila Sari, Surya KIRANA, AYU PUSPA Muhammad Ardi, Muhammad Muis, Musrini Munawarah Munawarah, Munawarah Mutalib, Ahmad Abdul mutiara mutiara NURHAM, MUH Rahayu, Agrena RR. Ella Evrita Hestiandari Sitti Nikmah Marzuki, Sitti Nikmah