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Keputusan Generasi Milenial dalam Membeli Makanan Ringan Otti Chips Melalui Kepedulian Sosial Anggryani, Lisa; Syaparuddin, Syaparuddin; Fahrika, A. Ika
ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM Vol 7 No 1 (2022): Vol 7 No 1 (2022): Asy-Syar'iyyah Juni 2022
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAIN SYAIKH ABDURRAHMAN SIDDIK BANGKA BELITUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/asy.v7i1.2160

This study aimed to find out the millennial generation's decision in purchasing the snacks called “Otti Chips” through their social awareness. In finding out that problem, a quantitative approach used for its methodological aspects and an Islamic economics for its scientific aspects. There were ten hypotheses proposed in this study but only two that showed signifigant results and three that had positive results, and of course the statistical data needed to respond to those hypotheses, in which they were collected with a closed questionnaire technique which was constructed through three exogenous variables (product quality, brand image and sharia attributes), one endogenous variable (millennial generation's decision in purchasing Otti Chips), and one intervening variable (social awareness) with the support of a randomly selected sample of 200 respondents of millennial generation in South Sulawesi Province. Before being presented, the data were analyzed through three tests, they were EFA, CFA and SEM tests by using LISREL application version of 8.70. The redult of the study showed that the product quality (X1) had positive effect on the millennial generation's decision in purchasing Otti Chips (Y2), social awareness (Y1) had a positive effect on the millennial generation's decision in purchasing Otti Chips (Y2), Brand Image (X2) had a positive and significant effect on social awareness of the millenial generation in South Sulawesi (Y1), Brand Image (X2) had positive effect on the millennial generation's decision in purchasing Otti Chips (Y2) through the mediation of social awareness (Y1), and Sharia attributes (X3) had positive effect on the millennial generation's decision in purchasing Otti Chips (Y2) through the mediation of social awareness (Y1). Penelitian ini bertujuan untuk mencari tahu keputusan generasi milenial dalam membeli makanan ringan “Otti Chips” melalui kepedulian sosial mereka. Untuk mengetahui permasalahan tersebut digunakan pendekatan kuantitatif untuk aspek metodologinya dan ekonomi Islam untuk aspek keilmuannya. Ada sepuluh hipotesis yang diajukan dalam penelitian ini tetapi hanya dua yang menunjukkan hasil yang signifikan dan tiga yang positif, dan tentunya data statistik yang diperlukan untuk menjawab hipotesis tersebut, yang dikumpulkan dengan teknik kuesioner tertutup yang dikonstruk melalui tiga variabel eksogen (kualitas produk, brand image dan atribut syariah), satu variabel endogen (keputusan generasi milenial dalam membeli Otti Chips), dan satu variabel intervening (kepedulian sosial) dengan dukungan sampel yang dipilih secara acak sebanyak 200 responden generasi milenial di Provinsi Sulawesi Selatan. Sebelum disajikan, data dianalisis melalui tiga pengujian yaitu uji EFA, CFA dan SEM dengan menggunakan aplikasi LISREL versi 8.70. Hasilnya menunjukkan bahwa kualitas produk (X1) berpengaruh positif terhadap keputusan generasi milenial dalam membeli Otti Chips (Y2), kepedulian sosial (Y1) berpengaruh positif terhadap keputusan generasi milenial dalam membeli Otti Chips (Y2), brand image (X2) berpengaruh positif dan signifikan terhadap kepedulian sosial generasi milenial di Sulawesi Selatan (Y1), brand image (X2) berpengaruh positif terhadap keputusan generasi milenial dalam membeli Otti Chips (Y2) melalui mediasi kepedulian sosial (Y1), dan atribut Syariah (X3) berpengaruh positif terhadap keputusan generasi milenial dalam membeli makanan ringan Otti Chips(Y2) melalui mediasi kepedulian sosial (Y1).

PENGEMBANGAN EKONOMI LOKAL MELALUI INDUSTRI HALAL: STUDI EMPIRIS UMKM DI KABUPATEN BONE Anggryani, Lisa; Hayati HS, Husna; Amal, A. Arsy Ramlan; Karyono, Otong
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1572

The local economy is a topic that is widely discussed because of its importance in economic growth, because it is local, one of the sectors that supports it is the MSME (Micro, Small and Medium Enterprises) sector. In line with this, the global halal industry has experienced growth in several years final. The local economy and the halal industry are two interesting things to research, therefore this research contributes to the literature with a focus on local economic empowerment through the development of the halal industry. This research is a field research study with an economic approach and the data was collected using interviews with 5 people responded, the results of the research show that the development of the MSME halal industry in Bone Regency shows a positive trend with an increase in the number of MSMEs and the average income of the sector. MSME players show commitment to halal principles, government support is considered key, and even though they have not implemented many specific marketing strategies, they have succeeded in utilizing social media. In the context of local economic empowerment, the Bone Regency government supports the halal industry through tax incentives, collaboration with the private sector, and active promotion. Thus, it is hoped that the potential of the halal industry in Bone Regency will continue to have a positive impact on local economic growth and job creation, making this area the center of a competitive halal industrial cluster.

DISRUPSI DIGITAL MARKETING SYARIAH: STUDI KASUS INOVATIF PROMOSI SKINCARE DI ERA DIGITAL Anggryani, Lisa; Karmila Sari, Surya; Hasminiar; Amir, Muhammad Fakhri; Kamiruddin
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol. 13 No. 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v13i1.9580

This research aims to explore the impact of digital marketing on consumer purchasing decisions in the skincare industry, especially in the context of marketing based on sharia principles. This study analyzes how digital promotional strategies, such as influencer marketing, electronic word of mouth (e-WOM), and the integration of Islamic values, influence consumer preferences and loyalty. The method used in this research is library research, with data collection through analysis of books, scientific articles and relevant digital sources, including industry reports and case studies of skincare companies. Data is analyzed descriptively to understand trends and changes in sharia digital marketing strategies. The research results show that digital marketing has changed marketing patterns from conventional systems to ones based on digital technology, which has an impact on increasing the affordability and effectiveness of promotions. In Indonesia, the use of social media as a means of marketing skincare products has increased significantly, with more than 70% of consumers influenced by influencer recommendations and e-WOM in their purchasing decisions. Apart from that, many skincare brands have adopted marketing strategies based on Islamic values, such as sincerity, honesty, meaningfulness and accountability. This strategy not only increases consumer trust, but also ensures that promotions are in line with Islamic ethical and moral principles. Thus, this research confirms that sharia digital marketing disruption not only creates efficiency in skincare marketing, but also builds emotional attachment with consumers through an approach that is in line with Islamic values

DISRUPSI DIGITAL MARKETING SYARIAH: STUDI KASUS INOVATIF PROMOSI SKINCARE DI ERA DIGITAL Anggryani, Lisa; Karmila Sari, Surya; Hasminiar; Amir, Muhammad Fakhri; Kamiruddin
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol. 13 No. 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v13i1.9580

This research aims to explore the impact of digital marketing on consumer purchasing decisions in the skincare industry, especially in the context of marketing based on sharia principles. This study analyzes how digital promotional strategies, such as influencer marketing, electronic word of mouth (e-WOM), and the integration of Islamic values, influence consumer preferences and loyalty. The method used in this research is library research, with data collection through analysis of books, scientific articles and relevant digital sources, including industry reports and case studies of skincare companies. Data is analyzed descriptively to understand trends and changes in sharia digital marketing strategies. The research results show that digital marketing has changed marketing patterns from conventional systems to ones based on digital technology, which has an impact on increasing the affordability and effectiveness of promotions. In Indonesia, the use of social media as a means of marketing skincare products has increased significantly, with more than 70% of consumers influenced by influencer recommendations and e-WOM in their purchasing decisions. Apart from that, many skincare brands have adopted marketing strategies based on Islamic values, such as sincerity, honesty, meaningfulness and accountability. This strategy not only increases consumer trust, but also ensures that promotions are in line with Islamic ethical and moral principles. Thus, this research confirms that sharia digital marketing disruption not only creates efficiency in skincare marketing, but also builds emotional attachment with consumers through an approach that is in line with Islamic values

Mizan and the green consumer: Exploring eco-friendly packaged food adoption among middle-class Muslim consumers Anggryani, Lisa; Razak, Syaparuddin; Hamzah, Aksi; Sahaka, Arifin; Sabbar Dahham Sabbar
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 22 No. 2 (2025): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v22i2.23699

This study examines the adoption of eco-friendly packaged foods among middle-class Muslim communities, emphasizing their role in promoting sustainable lifestyles. It fills a research gap by integrating Islamic ethical principles, specifically the concept of balance (Mizan), into sustainable product adoption models. Data collection was performed through cluster sampling of 240 respondents. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to handle complex models with small to medium sample sizes and its exploratory and confirmatory analysis capacity. The findings show that all proposed relationships are statistically significant. As an Islamic ethical principle of balance, Mizan plays a key role in shaping responsible waste management practices. Along with product design and business models, Mizan encourages more mindful and sustainable waste handling. Effective waste management then enhances environmental awareness, directly promoting sustainable product adoption. Product design also directly affects adoption behavior, while natural resource management and technological innovation contribute to the development of sustainable business models. These findings highlight Mizan as a foundational ethical value that guides individual environmental behavior and strengthens the structural pathways leading to sustainable product adoption.

TANTANGAN DAN SOLUSI DALAM PENGAWASAN RISIKO DI PERBANKAN SYARIAH PADA ERA CYBER: TINJAUAN LITERATUR BANK SYARIAH INDONESIA Sari, Surya Karmila; Anggryani, Lisa; Hidayat, Rahmat; Marzuki, Sitti Nikmah
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 6 No. 1 (2024): September
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2024.6.1.91-109

Penelitian ini untuk mengidentifikasi dan menganalisis tantangan serta solusi dalam pengawasan risiko di perbankan syariah pada era cyber, dengan fokus khusus pada literatur yang berkaitan dengan Bank Syariah Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode Studi Kepustakaan, mengumpulkan data dari sumber tertulis seperti buku, materi online, dan artikel ilmiah tentang pengawasan risiko di perbankan syariah. Prosesnya teliti dan sistematis, hanya menggunakan sumber yang kredibel, tanpa interaksi langsung dengan objek penelitian. Pendekatan ini memberikan informasi komprehensif dan mendalam, dengan fokus pada pencarian dan analisis referensi yang ada. Hasil penelitian ini yaitu serangan siber terhadap Bank Syariah Indonesia (BSI) pada 8-16 Mei 2023 mengungkap kerentanan sistem perbankan, dengan dugaan serangan ransomware oleh LockBit 3.0. BSI merespon cepat melalui media sosial, menunjukkan komitmen menjaga keamanan dana dan data nasabah serta menyelidiki insiden tersebut. Dampaknya termasuk gangguan operasional besar dan kekhawatiran nasabah, dengan potensi kerugian finansial dan reputasi yang signifikan. Tantangan pengawasan risiko di era siber melibatkan penggunaan media sosial yang bisa mengancam keamanan data tetapi juga meningkatkan pengetahuan digital. Teknologi blockchain diusulkan sebagai solusi untuk meningkatkan keamanan transaksi keuangan. Insiden ini menyoroti kebutuhan mendesak untuk meningkatkan kesadaran dan kesiapan menghadapi ancaman siber dengan langkah proaktif dan kebijakan regulasi adaptif.

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