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Aprianti, Ine
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THE ROLE OF CUSTOMER TRUST AS MEDIATOR BETWEEN PRODUCT QUALITY, PRICE, AND PURCHASE DECISION AMONG EIGER ADVENTURE CUSTOMERS Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24832

Abstract

   This study aims to examine the influence of Product Quality and Perceived Price on Purchase Decision, with Customer Trust as a mediating variable. A quantitative approach was used through a survey method involving 200 EIGER Adventure customers in Bandung. Data were analyzed using Structural Equation Modeling (SEM) with the aid of AMOS 24 software. The sample size was set at 250 respondents, meeting the minimum requirement of 5–10 times the number of indicators used in SEM analysis. The results indicate that both Product Quality and Perceived Price have a positive and significant effect on Customer Trust and Purchase Decision. Furthermore, Customer Trust also has a positive influence on Purchase Decision and mediates the effect of Product Quality and Perceived Price on Purchase Decision. These findings emphasize the crucial role of Customer Trust in transforming product value into actual purchasing decisions. Although Product Quality may not directly drive purchase decisions, it plays a vital role in building trust. 
Perceived Organizational Support dan Kinerja Pegawai: Peran Mediasi Komitmen Normatif Pada Aparatur Sipil Negara Pemerintah Daerah Kota Serang, Banten Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli Saepul
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33222

Abstract

This study aims to analyze the influence of Perceived Organizational Support (POS) on Employee Performance (EP), with Normative Commitment (NC) as a mediating variable. The research was conducted on civil servants (ASN) of the Serang City Government, Banten. The target population consisted of ASN with a minimum tenure of five years (N = 1,500). The sample size was determined using the Slovin/Taro Yamane formula with a margin of error of approximately 8.76 percent, resulting in 120 respondents. The sampling technique applied was probability sampling with a simple random sampling (SRS) approach, ensuring that every employee in the population had an equal chance of being selected. Data were collected using a structured questionnaire and analyzed with the PLS-SEM method through SmartPLS software. The results show that POS positively influences employee performance, while NC also plays a significant role in improving performance. Furthermore, NC mediates the influence of POS on employee performance, indicating that employees’ sense of obligation strengthens the effect of organizational support. These findings suggest that organizational practices such as fair treatment, adequate rewards, and concern for employee welfare are crucial in fostering responsibility, loyalty, and improved performance in public organizations.
Saving Preferences in Banking Institutions among West Java People Before Covid-19 Hendajany, Nenny; Aprianti, Ine
Ekono Insentif Vol 19 No 2 (2025): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v19i2.2099

Abstract

Abstract Saving represents residual income after consumption and contributes to economic growth through investment. This study aims to analyze the savings preferences of West Java residents, one of Indonesia’s most populous provinces. Data were derived from the 2018 SUSENAS, published in 2019, reflecting conditions before the Covid-19 pandemic. A savings ownership model was developed to capture preferences, with key determinants including expenditure, education, marital status, gender, age, place of residence (urban/rural), and district/city controls. The findings indicate that all variables significantly affect savings ownership. Expenditure, age, and the male dummy show negative coefficients, while education, marital status, and residence in urban areas display positive effects. Despite these influences, the proportion of savings holders in banking institutions remains relatively low in West Java. The study highlights the relevance of government policies, particularly during the Covid-19 pandemic, where channelling cash assistance through banks proved to be an appropriate and effective strategy. ABSTRAK Tabungan merupakan pendapatan sisa setelah konsumsi dan berkontribusi terhadap pertumbuhan ekonomi melalui investasi. Penelitian ini bertujuan untuk menganalisis preferensi menabung penduduk Jawa Barat, salah satu provinsi dengan jumlah penduduk terbesar di Indonesia. Data diperoleh dari SUSENAS tahun 2018 yang dipublikasikan pada tahun 2019 dan mencerminkan kondisi sebelum pandemi Covid-19. Model kepemilikan tabungan dikembangkan untuk menangkap preferensi menabung, dengan faktor penentu utama meliputi pengeluaran, pendidikan, status perkawinan, jenis kelamin, usia, tempat tinggal (perkotaan/perdesaan), serta variabel kontrol kabupaten/kota. Hasil penelitian menunjukkan bahwa seluruh variabel berpengaruh signifikan terhadap kepemilikan tabungan. Pengeluaran, usia, dan variabel dummy laki-laki menunjukkan koefisien negatif, sedangkan pendidikan, status perkawinan, dan tempat tinggal di wilayah perkotaan menunjukkan pengaruh positif. Meskipun demikian, proporsi pemilik tabungan di lembaga perbankan di Jawa Barat masih relatif rendah. Penelitian ini menyoroti relevansi kebijakan pemerintah, khususnya pada masa pandemi Covid-19, di mana penyaluran bantuan tunai melalui perbankan terbukti menjadi strategi yang tepat dan efektif.
Co-Authors Ahmad Zulfahmi Ubaidillah Chaidir, John Christian Halim, Daniel Dewi, Resta Mustika Eva Rachmawati Hendajany, Nenny Kusmadi Kusmadi Kusmadi, Kusmadi Kusmadi, Kusmadi Millah, Fadli Millah, Fadli Saepul Nugraha, Taufik Nurfadilah, Lucy Prasastiningtyas, Widyapuri Rizki Amalia Saepudin Saepudin Setiawan, Audita Surjono, Welly Taufik Zulfikar