Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science Abdimas Indonesian Journal Jurnal Penelitian Pendidikan Indonesia Mandalika Journal of Community Services
Sari, Alvita
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Service Quality, Customer Relations and Product Quality on Intention to Return to The Bensara Café Through Customer Satisfaction as Mediation Rahadian Purnawan, Daris; Pradipta Utama, Andyan; Yuliantini, Tine; Sari, Alvita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3209

Abstract

This study aims to analyze the influence of service quality, customer relationship, and product quality on revisit intention at The Bènsara Cafe, with customer satisfaction as a mediating variable. Coffee has become an important part of many people's daily lives, with Indonesia being one of the largest coffee producers in the world. The increase in coffee consumption has driven rapid growth in coffee shops, including in South Jakarta. The research method used is quantitative with a total of 170 respondents from the DKI Jakarta area, who have purchased at least once at The Bènsara Cafe. Data analysis was conducted using Smart PLS 3. The results show that service quality has a positive and significant effect on revisit intention. Customer relationship does not have a significant effect on revisit intention. Product quality has a positive and significant effect on revisit intention. Customer satisfaction also has a positive and significant effect on revisit intention. However, service quality, customer relationship, and product quality do not have a significant effect on revisit intention through customer satisfaction as a mediating variable. The theoretical contribution of this research is to provide insights into the influence of service quality, customer relationship, and product quality on revisit intention with customer satisfaction as a mediating variable. Practically, this study provides strategic recommendations for the owners of The Bènsara Cafe to improve service and product quality to increase customer revisit intention.
Strategi Media Komunikasi Pemasaran Terpadu untuk UMKM & Wirausaha Muda Zulfikar, Renno Reymond Okto; Sari, Alvita
Mandalika Journal of Community Services Vol. 2 No. 1 (2025): Mandalika Journal of Community Services (In Press)
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i1.146

Abstract

Komunikasi pemasaran terpadu telah diadopsi baik di perusahaan besar maupun perusahaan kecil, termasuk usaha mikro kecil menengah (UMKM). Sebuah program sederhana dari komunikasi pemasaran terpadu yang dapat digunakan untuk memperkenalkan produk mereka kepada pelanggan dengan menggunakan brosur, banner, diskon atau produk sample, dan pemasaran online, dapat digunakan sebagai alat promosi dengan anggaran yang rendah. UMKM di Kelurahan Sudimara Timur, Kecamatan Ciledug telah melakukan komunikasi pemasaran terpadu, walaupun belum maksimal. Kebanyakan kegiatan promosi yang dilakukan oleh UMKM masih terkendala oleh biaya, kemampuan promosi yang sangat minim tersebut disebabkan oleh ketiadaan biaya sehingga hanya beberapa unsur dalam komunikasi pemasaran terpadu yang dapat diterapkan oleh UMKM dan wirausaha muda, yaitu: iklan, publisitas, promosi penjualan, dan pemasaran langsung. Tujuan dari kegiatan pengabdian kepada masyarakat ini sebagai bentuk pelaksanaan tridharma perguruan tinggi untuk memberikan pelatihan kepada UMKM dan wirausaha muda terkait strategi media komunikasi pemasaran terpadu serta implementasi dan manfaatnya bagi usaha. Selain itu, tujuan lainnya adalah agar dapat menentukan strategi yang tepat dan paling mungkin dilakukan UMKM dan mengimplementasikan strategi media komunikasi tersebut ke aktivitas bisnis. Adapun manfaat dari kegiatan ini adalah meningkatkan pemahaman pelaku usaha tentang pemilihan program strategi media komunikasi terpadu yang tepat sesuai dengan produk dan target pelanggan serta target penjualan.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Utama, Andyan Pradipta; Sari, Alvita; Lestari, Rahayu; Karyatun, Subur
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Pemberdayaan Petani Jamur Tiram Putih melalui Optimalisasi Teknologi Produksi dan Strategi Pemasaran Digital di Desa Tanjung Sari, Serang-Banten Akbar, Taufik; Pranoto, Hadi; Sari, Alvita
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.981

Abstract

Agricultural development in Indonesia requires comprehensive approaches integrating farmer organizations, technological innovation, and marketing strategies to achieve food security and farmer welfare. The Kontak Tani Nelayan Andalan (KTNA) in Pabuaran Subdistrict, Serang Regency, has focused on oyster mushroom (Pleurotus ostreatus) cultivation as a strategic commodity. However, implementation faces significant challenges due to traditional methods, limited equipment, and inadequate marketing strategies. This community service program aims to support KTNA development through agribusiness-based economic empowerment in Tanjungsari Village by implementing appropriate technology and digital marketing capacity building. The program employed a participatory approach involving 38 KTNA members through five systematic stages: socialization, implementation, management, evaluation, and monitoring. Main interventions included introducing appropriate technology (media mixer and large-capacity steamer oven) and comprehensive digital marketing training. Implementation successfully transformed cultivation efficiency and productivity. The media mixer reduced mixing time by 50% (from over 3 hours to 1.5 hours for 100 bag logs) while improving media homogeneity. The steamer oven increased sterilization capacity to 400 bag logs per cycle, dramatically boosting productivity from 100 kg to 250-300 kg per cycle (150-200% improvement). Digital marketing training enhanced farmers' understanding of online marketing principles, social media utilization, marketplace platforms, and branding strategies. The program achieved 90% competency targets in production, business management, and marketing aspects. Results demonstrate that integrated appropriate technology and digital marketing training can significantly improve oyster mushroom cultivation sustainability, contributing to food security, farmer income enhancement, and agribusiness-based economic development.
Co-Authors Hadi Pranoto Karyatun, Subur Pradipta Utama, Andyan Rahadian Purnawan, Daris Rahayu Lestari Taufik Akbar Tine Yuliantini Utama, Andyan Pradipta Zulfikar, Renno Reymond Okto