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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Masyarakat Mentari
Octanisa, Dheanita Sekarini
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Tourism Development Strategies in Menganti Beach, Kebumen Octanisa, Dheanita Sekarini; Palestho, Andrea Basworo; Pratiwi, Yunisti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2480

Abstract

The tourism industry is one of the largest industries globally in the world both in terms of the number of actors and the money circulating in it. It was recorded that around 1.50 billion world tourists traveled in 2019. This research aims to know the tourism development strategies in Menganti Beach based on the level of tourist satisfaction. his research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Menganti Beach. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy is formulated by improving the performance of quadrant I elements that are also the weaknesses of the destination, maintaining the elements of quadrant II which are also the strengths of the destination, and paying attention to the opportunities and threats that the destination has. The development strategy is broadly emphasized on the aspects of strengthening, developing and packaging tourist attractions, maintaining infrastructure performance, improving the quality and quantity of tourism supporting facilities, increasing marketing (promotion), improving the quality of human resources in the field of tourism services, improving organizational and governance systems and developing partnership relation.
Pelatihan Digital Marketing untuk Meningkatkan Usaha Homestay di Desa Wisata Tambong Octanisa, Dheanita Sekarini; Ismaniar, Bitsy Naviri; Febriyanti, Beby Dwi; Khoirunisa, Khoirunisa
Jurnal Pengabdian Masyarakat Mentari Vol. 1 No. 5 (2024): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v1i5.32

Abstract

Pengabdian masyarakat ini difokuskan pada sosialisasi digital marketing bagi Desa Wisata Tambong dan homestay di Desa Wisata Tambong. Pelatihan yang diberikan mengenai strategi promosi desa wisata melalui media sosial, seperti akun google my business yang bertujuan untuk meningkatkan kunjungan wisatawan ke daerah tersebut dan memberikan kontribusi pada pertumbuhan ekonomi lokal terutama peningkatan UMKM homestay di Desa Wisata Tambong. Kegiatan sosialiasi dihadiri oleh pihak POKDARWIS, BUMDes dan para pelaku UMKM Homestay dari Desa Tambong, kegiatan dilanjutkan dengan pembuatan akun media sosial dan akun google my business. Pada akhir kegiatan, profil desa wisata sudah muncul pada mesin pencari Google dan dapat diakses melalui Google Maps.
Reconstructing Penta-Helix: A Study of A Literature Review Palestho, Andrea Basworo; Octanisa, Dheanita Sekarini
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 1 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i1.275

Abstract

This study is a literature review on the Penta-helix in tourism studies, which focuses on dialectical discussions to reconstruct the Penta-helix and generate new ideas. The literature review in this study uses a narrative review to describe each article that has been reviewed and to yield the essence of the papers. The result of this study constructed a new model for the implementation of the five tourism stakeholders, namely the Deep Penta-helix. This model uses the awareness and perspective of local communities to implement tourism development and tourism management.
Sosialisasi Pemasaran Digital Desa Wisata Tambong Khoirunisa, Khoirunisa; Febriyanti, Beby Dwi; Ismaniar, Bitsyi Naviri; Octanisa, Dheanita Sekarini; Jannah, Reni Nur
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2482

Abstract

Pemasaran digital sangat penting untuk menjangkau lebih banyak wisatawan, terutama untuk desa wisata seperti Desa Wisata Tambong, Banyuwangi. Kegiatan ini bertujuan untuk meningkatkan pemahaman pengelola desa wisata dalam memanfaatkan platform digital sebagai sarana promosi desa wisata. Metode yang digunakan meliputi pemaparan materi dan pendampingan pembuatan akun google my business. Hasil kegiatan menunjukkan peningkatan pemahaman tentang cara mengidentifikasi potensi wisata, cara membuat paket wisata serta cara memasarkan secara digital. Kegiatan ini diharapkan dapat meningkatkan motivasi pengelola wisata untuk melakukan pemasaran digital sehingga dapat memperkuat citra destinasi, menarik lebih banyak wisatawan, dan pada akhirnya meningkatkan perekonomian lokal secara berkelanjutan.
Co-Authors Andrea Basworo Palestho Febriyanti, Beby Dwi Ismaniar, Bitsy Naviri Ismaniar, Bitsyi Naviri Jannah, Reni Nur Khoirunisa, Khoirunisa Pratiwi, Yunisti