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All Journal JDM (Jurnal Dinamika Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) SWARNA Equilibrium: Jurnal Ekonomi Syariah Journal of Community Services in Sustainability
Sugianto, La Ode
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ANTECEDENT AND KONSEKUEN WORD OF MOUTH Sugianto, La Ode
EQUILIBRIUM Vol 4, No 1 (2016): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v4i1.1635

Abstract

This research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned. Then the collected data were analyzed by using Structural Equation Modeling with Smart PLS 3.0 software. Research findings showed that institution image has positive significant effect on word of mouth and students’ loyalty. Furthermore students’ satisfaction has positive significant effect on word of mouth and students’ loyalty. The word of mouth also has positive significant effect on loyalty. Moreover, Islamic academic culture can moderate the correlation between students’ satisfaction and word of mouth in Sultan Agung Islamic University, Semarang.
Co-Authors Agustina, Adelia Alip Sugianto, Alip Avila, Reyhan Daffa Azzahra, Innaha Afifatunnisa Chamidah, Siti Ervianti, Vika Febriani, Aulia Ika Kaulillah, Nabhilla Audyna Balqis Kristanti, Amanda Wahyu Lestari, Yayuk Puji Lukito, Leonaldo Handi Maharani, Dita Nahria, Melynda Risma Ningrum, Febryanti Rahma Nisantiya, Erlin Nurul Fatimah Pramitasari, Melanisa Ratna Purwaningrum, Titis Puspita, Sephia Vinna Ayu Ramadhania, Nabila Rohma, Dayatul Sri Hartono, Sri Titin Eka Ardiana, Titin Eka Trisnantoro, Amanda Paris Viana, Umi Allif Wahyudi, Nayaka Wira Sakti Yolan Priatna