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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat JCOMENT (Journal of Community Empowerment) Journal of Accounting and Finance Management (JAFM) Jurnal Multidisiplin Sahombu JAATB Jurnal Ilmiah Multidisiplin Indonesia Advances In Social Humanities Research Journal of Economic Development and Village Building Jurnal Pengabdian Masyarakat SENMEA Panggung Kebaikan : Jurnal Pengabdian Sosial
Airawaty, Diana
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Journal : SENMEA

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Pengalaman Usaha, Inovasi, Keunggulan Kompetitif Dan Pertumbuhan Penjualan Berdampak Pada Kinerja Keuangan UMKM As’ari, Hasim; Wafa, Zaenal; Airawaty, Diana
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aimed to determine the effect of business experience, innovation, and competitive advantage on sales growth and the impact of sales growth on the financial performance of MSMEs (Micro, Small, and Medium Enterprises). This type of research is quantitative. The research was conducted in Yogyakarta. The study subjects were MSME business owners, with a total sample of 100 respondents using convenience sampling/incidental sampling techniques. Hypothesis testing using SPSS. Testing of research data using validity tests, reliability tests, classical assumption tests, and t-tests. The results of the study showed that business experience, innovation, and competitive advantage affected sales growth, and sales growth also impacted the financial performance of MSMEs. The results of this finding are very relevant for MSME actors because business is no longer like it used to be, so MSME actors continue to innovate to increase competitive advantages, which are important factors in sales growth. In addition, sales growth is a factor that influences the financial performance of MSMEs
Co-Authors Alexander, Rachal Andini, Lembah Dewi As’ari, Hasim Badrus Zaman Bunga Andarista, Juliedt Handayani Tri Wijayanti Handayani, Sri Junga, Jihaan Nabiilah Lussy, Michi Martinus Budiantara, Martinus Matopani, Shoby Muhammad Arifudin, Muhammad Nabiilah Junga, Jihaan Nainggolan, Ananda Fitri Salsabillah Ohoiwirin, Fransisco Aldrin Paba Folo, Yohana Elisa Pabulo, Azfa Paramitalaksmi, Ratri Pardede, Winda Natalia Putra, Satria Pinayungan Nugroho Ristya Handani, Ranisa Rochmad Bayu Utomo Rohmani, Rani Titi Sastianing Maharani, Tiara Stevi Yoma Onayangga, Stefhani Suhendra, David Xavier Timotius Wafa, Zaenal Waworuntu, Sandra