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PENGARUH ECO LABEL DAN GREEN PRODUCT TERHADAP MINAT BELI Purwanto, Nuri

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The phenomenon that is currently developing is related to how people are able to meet their biological needs but can reduce the negative impact of the process of fulfilling these needs, especially on the environment, so that a movement returns to natural products, the method of explanation (explanatory research) is the method chosen in this study. The research was conducted with the consumer object of Ades AMDK users with a sample range of 100 respondents. The data collection method used to measure the eco label, green product and buying interest variables was done by distributing questionnaires or questionnaires given to respondents via google form, hypothesis testing using partial test (t) and determinant coefficient (R2). The data is processed using SPSS. After conducting a series of data analysis, it was found that the eco label and green product variables had an effect on consumer buying interest in Ades brand bottled drinking water, although it was found that in descriptive analysis all of these variables were in fairly good criteria,

PENGARUH COSTUMER EXPERIENCE TERHADAP WORD OF MOUTH YANG DIMEDIASI OLEH COSTUMER SATISFACTION: STUDY PADA KONSUMEN BANK SYARIAH MANDIRI CAB JOMBANG Purwanto, Nuri
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 13 No. 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

customer experience marketing is important to learn because changes in the behavior of customers who do not only see the product or service not only from service or from the quality of the product or service but more than that, namely experience, the experience must be unforgettable and positive. This study aims to predict the effect of customer experience on word of mouth either directly or indirectly using a mediating variable, namely customer satisfaction, this study uses an instrument, namely a questionnaire distributed to 100 customers of Bank Mandiri Syariah Jombang. and the results of the study show that the variable customer experience has a direct and indirect effect on word of mouth through customer satisfaction, and the variable costumer satisfaction directly affects word of mouth

The Impact Of Tiket.Com Website Quality And E-Trust On Concert Ticket Purchasing Decision: Pengaruh Kualitas Website Tiket.Com Dan E-Trust Terhadap Keputusan Pembelian Tiket Konser Wahyuni , Risma Ika; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.944

This quantitative research aims to investigate the influence of Website Quality and E-Trust on the purchasing decisions of concert tickets among EXO fans using Tiket.com services. Employing a descriptive research method, data was collected from 100 respondents through purposive sampling and analyzed using SPSS. The study revealed that both Website Quality and E-Trust significantly affect the concert ticket purchase decisions of EXO fans. These findings contribute to the understanding of online consumer behavior and hold implications for ticket reservation services, emphasizing the importance of attractive, easily accessible websites and robust online trust mechanisms to foster positive purchase decisions. Highlights: Significance of Website Quality: The study examines the impact of website quality on purchase decisions, emphasizing the need for an attractive and user-friendly online platform to enhance customer engagement and conversion rates. Crucial Role of E-Trust: The research highlights the pivotal role of online trust in influencing consumers' decisions to purchase concert tickets online, underlining the importance of establishing secure and reliable platforms. Insights into EXO Fans' Behavior: The study provides valuable insights into the behavior of EXO fans as they engage with ticket reservation services, aiding businesses in catering to the preferences of this specific target audience. Keywords: Website Quality, E-Trust, Purchase Decision, Concert Tickets, EXO Fans

Teenagers' Purchasing Decisions: Shopping Lifestyle and Brand Ambassadors' Influence: Pengaruh Gaya Belanja dan Duta Merek terhadap Keputusan Pembelian Produk Perawatan Tubuh Pria: Studi Kuantitatif pada Remaja Huda, Ahmad Fatkul; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.946

This quantitative study aimed to investigate the impact of shopping lifestyle and brand ambassadors on the purchasing decisions of MS GLOW FOR MEN body care products among teenagers in Jombang Regency. The sample consisted of 100 individuals selected using simple random sampling. Data was collected through questionnaires and literature review. SPSS analysis revealed a significant positive effect of shopping lifestyle and brand ambassador variables on the decision to purchase MS GLOW FOR MEN products. These findings contribute to understanding consumer behavior in the skincare market, emphasizing the importance of marketing strategies that incorporate brand ambassadors and cater to diverse shopping lifestyles for successful product sales and brand loyalty. Highlights: Significance of Brand Ambassadors: Explore the impact of brand ambassadors on consumer purchasing decisions for men's body care products. Influence of Shopping Lifestyle: Investigate how shopping lifestyle affects the choice of MS GLOW FOR MEN products among teenagers. Quantitative Analysis: Utilize SPSS to analyze data and establish the relationship between key variables in the skincare market. Keywords: Shopping Lifestyle, Brand Ambassadors, Men's Body Care Products, Consumer Purchasing Decisions

Influence of Price Perception and Distribution Channels on Purchase Decisions: A Study on Small-Scale Tofu Enterprises: Pengaruh Persepsi Harga dan Saluran Distribusi terhadap Keputusan Pembelian: Studi pada Usaha Tahu Skala Kecil Chalimi, Mohamad; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.949

This study investigates the impact of price perception and distribution channels on purchase decisions within the context of small-scale tofu enterprises. Employing a quantitative approach, the research population comprises 100 consumers, with a sample size of 85 who have made purchases. Utilizing simple random sampling, the findings reveal significant effects of both price perception and distribution channels on purchase decisions, shedding light on crucial factors that shape consumer choices in the realm of small-scale tofu enterprises. Highlight: Quantitative Investigation: This study employs a quantitative approach to explore the impact of price perception and distribution channels on purchase decisions in the context of small-scale tofu enterprises. Consumer Sample: The research involves a sample of 85 consumers who have made purchases, providing insights into the decision-making process within this specific market segment. Influential Factors: The findings underscore the significant effects of price perception and distribution channels, offering valuable insights into the factors that play a pivotal role in shaping consumer choices within small-scale tofu enterprises. Keyword: Price Perception, Distribution Channels, Purchase Decisions, Small-Scale Tofu Enterprises, Consumer Choices

Enhancing Customer Loyalty in Mushroom Seed Market: Role of Product Quality and After-Sales Service: Meningkatkan Loyalitas Pelanggan di Pasar Bibit Jamur: Peran Kualitas Produk dan Layanan Purna Jual Sholikha, Tasya Fahillatus; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.954

This study addresses the escalating competition in the mushroom seed market, particularly in East Java, where producers strive to bolster customer loyalty through product quality and after-sales service enhancements. Employing an explanatory research approach, 100 respondents were purposively sampled to assess the impact of product quality and after-sales service on customer loyalty for Nilam Jamur Jombang. Data was collected using questionnaires and analyzed through SPSS software. Results highlight a significant positive influence of both product quality and after-sales service on customer loyalty, emphasizing the potential for heightened loyalty with improved product quality and enhanced post-purchase support. This research contributes valuable insights for businesses seeking to thrive in a competitive market environment. Highlight: Intensifying Market Competition: This study delves into the mushroom seed market's intensifying competition, particularly in East Java, where producers strategically enhance customer loyalty through improvements in product quality and after-sales service. Research Approach and Sample: Employing an explanatory research approach, the study involves 100 purposively sampled respondents, focusing on the impact of product quality and after-sales service on customer loyalty in Nilam Jamur Jombang. Enhanced Loyalty Factors: Analysis using SPSS software unveils a significant positive correlation between product quality, after-sales service, and customer loyalty. The findings underscore the potential for heightened loyalty, emphasizing the significance of improved product quality and effective post-purchase support strategies in a competitive market landscape. Keyword: Mushroom Seed Market, Customer Loyalty, Product Quality, After-Sales Service, Competitive Environment

Analyzing Marketing Strategies to Enhance Consumer Purchase Decisions for Aluminum Products: Analisis Strategi Pemasaran Guna Meningkatkan Keputusan Pembelian Konsumen Terhadap Produk Aluminium Mahputra, Arga Prahayasa; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.961

This research delves into the marketing strategies employed and factors influencing consumer purchase decisions concerning aluminium products within a Glass and Aluminium Furniture Store in Jombang city. Utilizing a qualitative approach with a phenomenological lens, this study engages 2 male and 1 female participants: the business owner, a customer, and an employee of the store. Through meticulous observation and unstructured interviews, valuable insights were gathered, revealing intricate connections between marketing tactics and consumer choices. The findings illuminate the paramount role of personalized marketing approaches in driving purchase decisions while shedding light on various psychological and sociocultural factors underpinning consumer behavior. This study enriches the understanding of consumer dynamics and offers practical implications for businesses seeking to enhance their market strategies. Highlights: Personalized Marketing Impact: The study reveals the significant influence of personalized marketing strategies on consumer purchase decisions, emphasizing tailored approaches in modern marketing landscapes. Psychosocial Factors: Intricate interplay of psychological and sociocultural factors unveils the nuanced drivers shaping consumer behavior, expanding the comprehension of decision-making dynamics. Business Implications: This research offers valuable insights for businesses aiming to optimize their marketing strategies, fostering a deeper understanding of consumer preferences and guiding effective decision-making processes. Keywords: Consumer Behavior, Marketing Strategies, Purchase Decisions, Aluminium Products, Qualitative Research.

Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study: Pengaruh Kreativitas dan Gaya Hidup terhadap Kepuasan Pelanggan pada Jasa Event Planning: Sebuah Studi Kuantitatif Putri, Widya Yeza; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.964

This study investigates the influence of creativity and lifestyle on customer satisfaction in event planning services. Using a quantitative approach and explanatory method, data was collected from 100 consumers who had utilized event planning services over a six-month period. The analysis revealed that creativity significantly enhances consumer satisfaction, indicating that higher levels of creativity lead to increased satisfaction. Additionally, lifestyle was found to be a positive predictor of consumer satisfaction, highlighting that a higher lifestyle correlates with greater satisfaction in utilizing event planning services. These findings underscore the importance of creativity and lifestyle considerations in enhancing customer satisfaction within the event planning industry. Highlight: Creativity Amplifies Consumer Satisfaction: The study establishes a significant link between creativity and enhanced consumer satisfaction within event planning services, emphasizing the pivotal role of innovative approaches in service delivery. Lifestyle as a Positive Predictor: The research identifies lifestyle as a key factor influencing consumer satisfaction in event planning services, underscoring the importance of aligning services with the preferences and values of the target clientele. Implications for Event Planning Industry: These findings provide valuable insights for the event planning industry, highlighting the need to prioritize creativity and consider the lifestyle preferences of consumers to maximize overall satisfaction and competitiveness in the market. Keyword: Creativity, Lifestyle, Customer Satisfaction, Event Planning Services, Quantitative Approach

Impact of Viral Marketing and Brand Knowledge on Consumer Purchase Decisions: A Quantitative Study: Dampak Pemasaran Viral dan Pengetahuan Merek terhadap Keputusan Pembelian Konsumen: Sebuah Studi Kuantitatif Ayuni, Deva; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.965

This study investigates the influence of viral marketing and brand knowledge on purchasing decisions among users of skincare products. With a focus on students at an educational institution, quantitative research methods were employed, and data from 100 respondents were analyzed using SPSS. The findings reveal that viral marketing and brand knowledge each exert a positive and significant impact on purchasing decisions. Moreover, when considered together, viral marketing and brand knowledge jointly contribute significantly to shaping consumer purchasing decisions. This study underscores the relevance of these factors in the cosmetics industry, emphasizing their potential to drive consumer choices and inform marketing strategies. Highlight: Consumer Decision-Making Dynamics: This study delves into the intricate interplay between viral marketing, brand knowledge, and their combined influence on consumer purchasing decisions within the skincare product market. Academic Context as a Valid Setting: Focusing on students at an educational institution provides a unique lens to examine consumer behavior, offering valuable insights for both academia and industry practitioners. Practical Implications for Marketing Strategies: The findings underscore the pivotal role of viral marketing and brand knowledge in informing effective marketing strategies, emphasizing their potential to shape consumer preferences and drive purchasing decisions in the cosmetics industry. Keyword: Viral Marketing, Brand Knowledge, Purchasing Decisions, Skincare Products, Quantitative Research

Enhancing Consumer Satisfaction: The Impact of Retail Ambiance and Service Quality in the Beauty Industry: Meningkatkan Kepuasan Konsumen: Dampak Suasana Ritel dan Kualitas Layanan di Industri Kecantikan Firdiyanti, Tasya Adelia; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.966

This study employs a quantitative, descriptive approach to investigate the influence of retail ambiance and service quality on consumer satisfaction within the beauty industry. Utilizing purposive sampling, data was collected from 100 clients of a beauty salon. Survey distribution through Google Forms and data analysis using SPSS revealed that the diverse retail ambiance and high service quality significantly contribute to consumer happiness, highlighting the importance of these factors in the beauty treatment sector. These findings underscore the need for beauty service providers to continually improve their shop environment and service quality to meet the rising demand for beauty treatments and enhance overall customer satisfaction. Highlight: This study employs a quantitative approach to assess the impact of retail ambiance and service quality on consumer satisfaction in the beauty industry. Findings demonstrate that a diverse retail ambiance and high service quality significantly contribute to consumer happiness. The study underscores the importance of continuous improvement in shop environment and service quality to meet growing demand and enhance overall customer satisfaction in the beauty treatment sector. Keyword: Consumer Satisfaction, Retail Ambiance, Service Quality, Beauty Industry, Survey Analysis

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