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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Ilmu Manajemen dan Akuntansi Terapan Indonesian Journal of Law and Economics Review Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) SENMEA
Purwanto, Nuri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Impact of Flash Sale Promotions and Brand Ambassadors on E-commerce Purchasing Decisions: A Study of Indonesian Consumers: Dampak Promosi Flash Sale dan Brand Ambassador terhadap Keputusan Pembelian E-commerce: Studi pada Konsumen Indonesia Rahma , Bella Aulia; Purwanto, Nuri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.979

Abstract

This study employs an explanatory research method to investigate the influence of Flash Sale Promotions and Brand Ambassadors on purchasing decisions in the context of e-commerce, focusing on Indonesian consumers. Data collected from 100 questionnaires distributed to users of e-commerce applications reveal that effective Flash Sale Promotions positively impact purchasing decisions, indicating that the quality of such promotions is directly correlated with higher purchase decisions within e-commerce applications. Additionally, the presence of compelling Brand Ambassadors is found to enhance purchasing decisions on the Shopee e-commerce application, with improved ambassador performance leading to increased purchasing decisions. These findings underscore the significance of strategic marketing approaches, such as Flash Sale Promotions and Brand Ambassador programs, in shaping consumer behavior in the e-commerce sector. Highlights: Flash Sale's Impact: Examining the influence of Flash Sale Promotions on e-commerce purchasing decisions. Brand Ambassador Effect: Investigating the role of Brand Ambassadors in shaping consumer behavior. Indonesian Market: Focusing on the specific context of Indonesian consumers in the e-commerce landscape. Keywords: E-commerce, Flash Sale, Brand Ambassadors, Purchasing Decisions, Indonesian Consumers
How Behavior and Perceptions Shape the Use of Digital Wallets in Indonesia Radiany, M. Andri; Amelia; Purwanto, Nuri
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i2.p556-568

Abstract

This study examines the influence of facilitating conditions, hedonic motivation, price value, and habit on behavioral intention, and the subsequent impact of behavioral intention on actual usage of the DANA digital payment platform in Indonesia. A quantitative method was used, involving 130 respondents who completed a structured online questionnaire. Multiple linear regression analysis revealed that all four variables significantly affect behavioral intention, with habit as the strongest contributor, followed by hedonic motivation, facilitating conditions, and price value. Additionally, behavioral intention was found to have a significant influence on actual usage of DANA. These results highlight that users’ adoption and continued use of digital payment services are strongly shaped by habitual patterns, user enjoyment, and practical benefits such as ease of use and cost efficiency. This study offers valuable insights for service providers aiming to improve user engagement and platform usage.
Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang Purwanto, Nuri; Rofiah , Chusnul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14835

Abstract

This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control
USAHA PENINGKATAN PEMASARAN ON LINE UKM JOMBANG KULINER DARI PERSPEKTIF TAM DAN VEM MELALUI SOSIAL MEDIA Purwanto, Nuri; Juwita , Kristin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk meneliti dan menguji model anteseden dari Trust sebagai variabel perantara virtual experiental marketing dan Technology Acceptence Model terhadap buying intention Penelitian ini merupakan penelitian yang bersifat kausal, Teknik pengambilan sampel yang dipakai menggunakan teknik non probability sampling. Penelitian ini menggunakan angket sebagai alat utama dalam pengumpulan data. Penelitian ini menggunakan teknik purposive sampling pada 300 responden. Adapun hasil tabulasi angket dianalisis menggunakan metode SEM (Structural equation Model) dengan alat analisis yang digunakan Smart Pls versi 3. Hasil penelitian menunjukkan tidak terdapat pengaruh antara Technology acceptance model (TAM) terhadap trust. Selain itu, terdapat pengaruh secara langsung dan positif antara Virtual experiental marketing (VEM) terhadap trust. Adapun Trust dan Technology acceptance model (TAM) berpengaruh positif terhadap Buying intention Namun demikian, Virtual experiental marketing (VEM) tidak berpengaruh terhadap Buying intention Selain itu, hasil penelitian menunjukkan bahwa trust tidak mampu memediasi Technology acceptance model (TAM) terhadap Buying intention Sedangkan trust mampu memediasi antara Virtual experiental marketing (VEM) terhadap Buying intention.
STUDENT ENGAGEMENT AS A MEDIATOR IN TEAM-BASED PROJECT–BASED COLLABORATIVE DIGITAL LEARNING ON STUDENT LEARNING OUTCOMES rita, Mutiarni; Purwanto, Nuri; Nusron, Anis
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 1 (2025): April (2025) - September (2025)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i1.1558

Abstract

The digital transformation of higher education requires learning models that are capable of enhancing student engagement and learning outcomes. This study aims to examine the effect of collaborative digital learning based on the Team-Based Project (TBP) approach implemented through the SPADA Indonesia platform on student learning outcomes, with student engagement acting as a mediating variable. This research employed a quantitative approach using a survey design. The respondents consisted of 69 undergraduate management students who participated in a collaborative Innovation Management course jointly conducted by STIE PGRI Dewantara Jombang and the Yadika Institute of Technology and Business Pasuruan. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and path analysis. The results indicate that TBP-based collaborative digital learning has a positive and significant effect on both student engagement and student learning outcomes. Furthermore, student engagement was found to significantly mediate the relationship between collaborative digital learning and learning outcomes. These findings suggest that optimizing SPADA Indonesia through a Team-Based Project approach is effective in improving the quality of learning in higher education.
Pengaruh Work-Life Balance terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Intervening (Studi pada Driver Gojek di Jombang) Kristin Juwita; Purwanto, Nuri; Made Iska
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 13 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v13i1.277

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap turnover intention dengan kepuasan kerja sebagai variabel intervening pada driver Gojek di Jombang. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Analisis data dilakukan dengan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja. Work-life balance juga berpengaruh negatif dan signifikan terhadap turnover intention. Selain itu, kepuasan kerja terbukti berpengaruh negatif dan signifikan terhadap turnover intention. Hasil pengujian mediasi menunjukkan bahwa kepuasan kerja mampu memediasi pengaruh work-life balance terhadap turnover intention. Temuan ini menegaskan bahwa semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi yang dimiliki driver, maka semakin tinggi kepuasan kerja dan semakin rendah keinginan untuk meninggalkan pekerjaan. Penelitian ini memberikan implikasi bahwa pengelolaan work-life balance dan peningkatan kepuasan kerja perlu menjadi perhatian perusahaan atau platform untuk menekan turnover intention pada driver.
Co-Authors Amelia Ayuni, Deva Chalimi, Mohamad Firdiyanti, Tasya Adelia Huda, Ahmad Fatkul Juwita , Kristin Kristin Juwita Made Iska Mahputra, Arga Prahayasa Nusron, Anis Putri, Widya Yeza Radiany, M. Andri Rahma , Bella Aulia Rita, Mutiarni Rofiah , Chusnul Sholikha, Tasya Fahillatus Wahyuni , Risma Ika