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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Jurnal Industri Pariwisata Jurnal Riset Manajemen Komunikasi Innovative: Journal Of Social Science Research Indonesian Social Science Review
Sejati, Veny Ari
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KONVERGENSI MEDIA LEMBAGA PENYIARAN PUBLIK: STUDI DESKRIFTIP PADA RRI PRO 2 MADIUN Rahman, Fathur; Haryani, Nunik; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20555

Abstract

This research aims to determine the application of media convergence by RRI Pro 2 Madiun in maintaining its existence in the digital era. The method used is qualitative descriptive with the main theories of Henry Jenkins, Terry Flew, and August Grant and Jeffrey Wilkinson. Data was collected through in-depth interviews, observations, and documentation of the institution's digital activities. The results of the study show that RRI Pro 2 has implemented economic, social, technological, cultural, and global convergence. This strategy can be seen in the integration of newsrooms, the use of platforms such as RRI Digital, YouTube, and Instagram, as well as cross-division collaboration. Key challenges include limited human resources, technological tools, and resistance to the old work culture. However, the opportunity to reach young audiences and expand public services is a key driver of digital transformation. This research is expected to contribute to the study of media communication and public broadcasting practices.
Analisis Persepsi Pengguna Platform Tiktok Pada Konten Hedonisme Pengusaha Skincare Daviena Di Media Sosial Permatasari, Ineke Intan; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17973

Abstract

Penelitian ini bertujuan untuk memahami respons pengguna TikTok terhadap konten yang menonjolkan gaya hidup hedonisme, khususnya yang dipresentasikan oleh pengusaha skincare Daviena melalui akun TikTok @melvinahusyanti96. Metode penelitian menggunakan survei dengan skala Likert yang disebarkan melalui Google Forms untuk mengumpulkan data dari pengguna TikTok mengenai persepsi mereka terhadap konten yang berfokus pada kemewahan dan hedonisme, serta dampaknya terhadap brand image dan keputusan pembelian. Hasil penelitian menunjukkan bahwa meskipun konten tersebut memiliki daya tarik visual yang kuat dan membentuk citra merek yang eksklusif, terdapat polarisasi persepsi di kalangan audiens. Sebagian besar pengguna merasa konten ini menginspirasi, namun ada yang berpendapat bahwa penekanan berlebihan pada kemewahan mengurangi fokus pada kualitas produk. Temuan ini memberikan wawasan bagi pengusaha skincare untuk menyeimbangkan antara elemen kemewahan dan penyampaian informasi yang lebih mendalam mengenai produk, agar citra merek tetap relevan dengan audiens yang lebih luas.
Strategi Komunikasi Pemasaran Coffee Toffee Madiun dalam Meningkatkan Jumlah Konsumen Wicaksono, Mahesa Wahyu; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20495

Abstract

In today's modern era, business owners are required to be more astute in promoting and selling their products to compete with their competitors. Furthermore, they must be able to maintain the loyalty of existing customers and reach out to potential customers for business continuity. This study aims to analyze the marketing communication strategy implemented by Coffee Toffee SunCity Madiun to increase the number of customers. The research approach used a qualitative descriptive method and data collection techniques such as interviews, observation, and documentation. The results indicate that Coffee Toffee applies five main elements in its marketing communication strategy based on the Integrated Marketing Communication (IMC) theory. The implementation of this strategy has been quite effective in several months in building brand awareness, attracting new customers, and maintaining customer loyalty. Challenges faced include intense competition in the coffee shop industry. It is hoped that the results of this study can serve as a reference for business owners in developing appropriate and responsive marketing strategies
POLA KOMUNIKASI ANTAR PEMAIN MOBILE LEGENDS : BANG BANG USIA DEWASA MUDA DI KOTA MADIUN Nayottama, Fuad Fajar Nayottama; Widiantari, Maria M; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20642

Abstract

Mobile Legends: Bang Bang (MLBB) has become a popular phenomenon among Generation Z in Madiun City, serving not only as entertainment but also as a medium for building social relationships. Communication among MLBB players tends to be cooperative and supportive, although it can also be aggressive at times. This study aims to explore the patterns of verbal and nonverbal communication among young adult MLBB players in Madiun. The research uses a descriptive qualitative method, based on DeVito’s interpersonal communication theory and Walther’s Computer-Mediated Communication (CMC) theory. The results show that verbal communication patterns are dynamic and creative, utilizing in-game chat, voice chat, and special slang terms such as "gas," "gg," "santuy," and "otw" to coordinate strategies, motivate teammates, and build closeness. The communication styles identified include cooperative, aggressive, and supportive approaches. Meanwhile, nonverbal communication appears through the use of emojis, quick chat, recall spam, and hero gestures, which reinforce verbal messages, express emotions, and enhance team cohesion. These communication patterns help create an enjoyable gaming atmosphere, strengthen teamwork, and foster social interaction among young adult players in Madiun City.
Co-Authors Abdat, Fikri Hasan Cahyono, Septiawan Dwi Dimas Prasetyo Fathur Rahman Hariyani, Nunik Haryani, Nunik Ida Ayu Putu Sri Widnyani Maria Magdalena Widiantari Nayottama, Fuad Fajar Nayottama Permatasari, Ineke Intan Wardani, Dina Hesti Wicaksono, Mahesa Wahyu Widiantari, Maria M Zulin Nurchayati