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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Management and Administration Provision Jurnal Salingka Nagari
Hayati, Annur Fitri
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Literasi Keuangan Dan Media Sosial Terhadap Perilaku Konsumtif Siswa (Studi Pada Siswa Kelas XI SMA Negeri 1 Padang) Rezeki, Doni; Hayati, Annur Fitri
Jurnal Salingka Nagari Vol 3 No 2 (2024): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v3i2.217

Abstract

This study seeks to examine the influence of financial literacy and social media on the consumption behavior of students at SMA Negeri 1 Padang. This is a quantitative research endeavor. The study population comprises eleventh-grade students specializing in Social Sciences at SMA Negeri 1 Padang for the 2023/2024 academic year. The sample size was calculated via the Yamane formula, yielding 105 samples. A stratified random sampling strategy was utilized for sample selection in a proportionate manner. The obtained data consists of primary data kinds according to established criteria. The analysis was performed via multiple regression analysis through SPSS. The results demonstrate that (1) financial literacy substantially influences the consumptive behavior of students at SMA Negeri 1 Padang, (2) social media also exerts a considerable effect on the students' consumptive behavior, and (3) the combined effect of financial literacy and social media significantly impacts the consumptive behavior of eleventh-grade students at SMA Negeri 1 Padang.
Pengaruh Inovasi dan Literasi Bisnis Digital Terhadap Keunggulan Bersaing Pelaku UMKM Kuliner Rumahan yang Terdaftar di GoFood Syofyan, Rita; Ananda Putri, Nia; Putra, Defriko Gusma; Hayati, Annur Fitri; Murdy, Khairi
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16584

Abstract

This study aims to determine and analyze the influence of innovation and digital business literacy on the competitive advantage of home-based culinary SMEs registered by GoFood in Padang City. This type of research is an associative descriptive study. The population in this study are home-based culinary SMEs registered by GoFood in Padang City. The sample used was 75 SMEs using proportional non random sampling. The type of data in this study is primary data. Data processing uses SPSS22. The data collection technique used is a questionnaire. The data that has been collected was analyzed by descriptive analysis. This study uses multiple regression analysis.Based on the results of the study, it is known that innovation has a significant effect on the competitive advantage of home-based culinary MSME actors registered with GoFood in Padang City with a value of Sig 0.011<0.05, digital business literacy has a significant effect on the competitive advantage of home-based culinary MSME actors registered with GoFood in Padang City with Sig 0.002< 0.05, innovation and digital business literacy have a significant effect on the competitive advantage of home-based culinary SMEs registered by GoFood in Padang City with Sig 0.024 <0.05
Pemberdayaan kelompok pengolahan-pemasaran (Poklahsar) dalam rangka peningkatan ekonomi masyarakat nelayan Marna, Jean Elikal; Adrian, Arif; Juita, Novia; Zona, Mega Asri; Zulvia, Yolandafitri; Handayani, Dian Fitria; Hayati, Annur Fitri; Oknaryana, Oknaryana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29044

Abstract

Abstrak Kegiatan ini dilaksanakan pada Kelompok Pengolahan dan Pemasaran Ikan Kasiak Badoro, Kota Padang. Kelompok ini berfokus pada pengolahan ikan menjadi ikan kering yang dijual di pasar, perkantoran, dan secara online. Kelompok ini belum bisa memasarkan produknya ke pasar swalayan karena belum memiliki logo merek dan izin PIRT (Produk Industri Rumah Tangga) sebagai syarat untuk memasarkan produk di sana. Kelompok ini juga belum mengetahui cara mengurus PIRT. Untuk pemasaran secara online, kelompok ini memanfaatkan media sosial Facebook untuk menjual produknya namun hanya melalui akun ketua Poklahsar. Pemasaran di media sosial dilakukan hanya sebagai usaha sampingan apabila terjadi kelebihan produk yang dihasilkan. Untuk mengatasi permasalahan mitra, maka dilakukan kegiatan pendampingan dan pelatihan dengan hasil sebagai berikut: (1) Kelompok dapat membuat produk olahan ikan menjadi makanan olahan siap saji atau Frozen Food, (2) Kelompok memiliki pemahaman terkait pendaftaran PIRT, dan (3) Kelompok memiliki keterampilan dalam memasarkan produk secara online. Kata kunci: nelayan; pemasaran; manajemen. Abstract This community service was held at the Kasiak Badoro Processing and Marketing Group in Padang City. This group focuses on processing fish into dried fish sold in markets, offices, and online. The group has not been able to market its product to supermarkets because it does not yet have a brand logo and PIRT (Household Industry Food) permit as a requirement to market products there. The group also does not know how to apply for PIRT. For online marketing, the group uses Facebook social media to sell its products but only through the account of the Poklahsar chairman. To overcome various problems, training and focus group discussions were carried out with the following results: (1) The group can make processed fish products into ready-to-eat processed foods or Frozen Food, (2) The group has an understanding related to PIRT registration, and (3) The group has skills in marketing products online. Keywords: fishermen;  marketing; management.
Pengembangan New Era Enterpreneurs Make Up Artist bagi Pemudi Aisyiyah di Kecamatan Tanjung Raya Hayati, Annur Fitri; Oknaryana, Oknaryana; Astuti, Murni; Rosya, Nilmadesri
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 24, No 1 (2024): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05620

Abstract

Provinsi Sumatera Barat (Sumbar) menjadi wisata prioritas 2023 oleh Kementerian Pariwisata dan Ekonomi Kreatif yang akan kaya dengan potensi wisata alam, budaya serta usaha mikro kecil dan menengah (UMKM). Masyarakat sekitar Danau Maninjau sebagian besar mendapatan penghasilannya dari karamba ikan akan tetapi keramba ikan sekarang sudah sering tercemar. Maka dari pada itu perlu adanya usaha pengadaan pemberdayaan ekonomi agar masyarakat mulai beralih menjadi new entrepreneur. Tujuan dari program PKM ini adalah memberikan keterampilan Make Up  dan fotography serta memberikan pelatihan pembuatan media promosi untuk jasa yang dihasilkan. Metode kegiatan dalam pengabdian ini melalui tahapan persiapan, pertemuan penyamaan persepsi dan diskusi bentuk kegiatan dengan mitra, persiapan pelaksanaan, kegiatan inti serta evaluasi kegiatan. Hasil dari PKM ini adalah peserta memeliki keterampilan Make UP Artist (MUA) sehingga permintaan penyewaan pelaminan sekaligus tata rias penganten dan keluarga penganten dapat dipenuhi. Selain itu, peserta dapat menyediakan jasa fotografi untuk acara pernikahan dan juga di objek wisata sekitar Danau Maninjau. Kemudian peserta dapat membuat media promosi untuk jasa yang mereka hasilkan. Dari pelatihan yang telah dilakukan dapat disimpulkan peserta dapat menambah pengetahuan dan keterampilan Make Up Artist (MUA), fotografi dan pembuatan media promosi.  
Pelatihan Desain Pembelajaran Ekonomi Berbasis 4C Bagi Guru Sekolah Menengah Atas di Kota Payakumbuh Marna, Jean Elikal; Hayati, Annur Fitri
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 1 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.01910

Abstract

Responding to the latest policy set by the Minister of Education and Culture related to the preparation of Learning plans which must include 4C skills in learning activities, however, the readiness and skills of teachers in designing lessons that contain these 4C skills, from planning, implementation and evaluation are still lacking. Based on these problems, it is important for teachers to get training related to the 4C skills, in order to form a generation that has competencies that are able to compete in the future, therefore the community service team carries out community service activities with the methods or approaches used in community service. this community is training with integrated guidance consisting of offline activities, online activities and assignment activities. This activity was attended by 20 Economics teachers in Payakumbuh City which was equivalent to 32 hours of training in 3 months of implementation. This community service activity was carried out well with increasing teacher competence in designing economic learning plans based on 4C learning skills
Pemberdayaan Masyarakat Pesisir Padang melalui Inovasi Pengolahan Produk Olahan Ikan dalam Upaya Penguatan Ekonomi Masyarakat Ulak Karang Selatan Rahmi, Elvi; Susanti, Dessi; Rahmidani, Rose; Sofya, Rani; Hayati, Annur Fitri; Armiati, Armiati; Cerya, Efni
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1137

Abstract

The coastal area of Padang City, particularly Ulak Karang Selatan, possesses abundant fisheries resources. However, local fishing communities still face challenges such as limited product innovation, weak branding, inadequate financial management skills, and minimal use of digital marketing. This community service program aimed to empower the Kelompok Pengolah dan Pemasar (POKLAHSAR) through training in fisheries product innovation, particularly the processing of fish into value-added products such as dim sum and batagor. The program was complemented by capacity-building activities in digital marketing, business financial management, and the design of product logos and packaging. The activities were conducted using a participatory approach through counseling, demonstrations, hands-on practice, and evaluation. The results indicated a significant improvement in participants’ skills, particularly in production, financial recording, and digital marketing strategies. Furthermore, participant evaluation revealed a high level of satisfaction, with an average achievement of over 90% across all indicators. This program not only enhanced the economic capacity of fishing households but also contributed to the achievement of the Sustainable Development Goals (SDGs).
The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang Ramadhani, Delfi; Hayati, Annur Fitri; Rahmidani, Rose
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.662

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.
Co-Authors Ananda Putri, Nia Arif Adrian Armiati Defriko Gusma Putra Dessi Susanti Dian Fitria Handayani Khairi Murdy Marna, Jean Elikal Murni Astuti Nilmadesri Rosya Novia Juita Oknaryana, Oknaryana RAHMI, ELVI Ramadhani, Delfi Rezeki, Doni Rose Rahmidani Sofya, Rani Syofyan, Rita Yolandafitri Zulvia