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Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Rianthomy, Adam Raihan; Prayoga, Tasya Zahwa; Rahmiati, Filda; Goenadhi, Felix
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Model Bisnis dan Daya Saing Hotel E-sports: Bukti Empiris dari Tiongkok dan Prospek Implementasi di Indonesia Goenadhi, Felix; Boxiang, Zhang
Lentera Jurnal Manajemen Vol. 4 No. 1 (2026): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Abstract

This study focuses on the business model and competitiveness of e-sports hotels by drawing empirical insights from China, particularly the case of Henan Province, and translating these lessons into practical implementation strategies for Indonesia. Using a qualitative-descriptive approach based on secondary data, case analysis, and industry reports, the research examines dominant business models, sources of competitive advantage, and structural challenges faced by e-sports hotels in China. The findings indicate that successful e-sports hotels rely on hybrid business models combining direct operation, franchising, and event-based revenue streams, supported by standardized service quality and strong ecosystem partnerships. However, market homogenization, talent shortages, and inconsistent service quality remain key constraints. Building on these insights, the study proposes an implementation framework for Indonesia that integrates e-sports hotels with tourism destinations and local creative economies. Furthermore, the paper outlines a future research agenda focusing on Indonesia’s ten priority tourism destinations as designated by the Ministry of Tourism and Creative Economy. The study contributes to hospitality and tourism management literature by offering a cross-country perspective on how e-sports hotels can enhance competitiveness through adaptive business models in emerging tourism markets
The Impact of Employee Engagement and Ship Environment on Job Satisfaction and Employee Loyalty: Evidence from a Crew Manning Company in Indonesia Goenadhi, Felix
Lentera Jurnal Manajemen Vol. 3 No. 2 (2025): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Abstract

This study investigates the determinants of employee loyalty in the maritime crew manning industry, focusing on employee engagement, ship environment, and job satisfaction. The maritime sector is characterized by demanding working conditions, extended periods away from home, and high operational risk, making employee retention a persistent managerial challenge. Using a quantitative approach, data were collected through a structured questionnaire distributed to crew members employed by a crew manning company in Indonesia. A total of 32 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that the ship environment has a significant positive effect on job satisfaction, while employee engagement does not show a statistically significant relationship with job satisfaction. Furthermore, job satisfaction is found to have a significant positive influence on employee loyalty. These results indicate that, in a shipboard context, tangible and social working conditions play a more decisive role in shaping employee satisfaction and loyalty than psychological engagement alone. This study contributes to the literature on maritime human resource management by emphasizing the contextual specificity of engagement mechanisms and offers practical implications for crew manning agencies seeking to improve retention and operational stability.