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Sutira, Andri
STAI Pelita Nusa Bandung Barat
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Strategi Promosi Tabungan iB Maslahah Dalam Meningkatkan Jumlah Nasabah Priatna, Pipin; Sutira, Andri
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 1 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.891 KB) | DOI: 10.54543/etnik.v1i1.12

Abstract

Promotion strategy is the beginning of product introduction to consumers, which is very important because it relates to the benefits that will be obtained by the company. If it is supported by well-structured planning, then the promotion strategy will be very useful. This research is a scientific research with descriptive qualitative research methods, namely research that seeks to decide the division of the current problem based on data, analysis and interpretation, which aims to find theories from the field. The promotional strategy carried out by the Funding Officer for the iB Maslahah Savings product to increase the number of customers, namely: Making offers to campus agencies, schools, and others by picking up the ball. Promotional offers carried out by Funding Officers through social media such as Instagram, WhatsApp and print media such as local newspapers and Bandung radio as well as through the installation of banners located in strategic places. In the promotional strategy for the iB Maslahah savings product at Bank BJB Syariah KCU Bandung, there has been significant growth from the last 3 years with a pick-up and ball promotion strategy as well as through social media Instagram and Whatsapp as well as by installing banners.
The Relevance and Contribution of Al Ghazali's Thought in Islamic Business Ethics: An Overview Suherli, Ian Rakhamawan; Ridwan, Ahmad Hasan; Kusuma, Nurul Rahmah; Qarni, Muhammad Al; Azzahro, Naufi Fajria; Sutira, Andri
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10814

Abstract

Ethics in business, can be interpreted by learning about the difference between good and right with bad and wrong in the business environment based on moral values added to halal rules and then haram, then Islam interprets business ethics as a collection of ethical attitudes and behaviors of business that are based on religious teachings by prioritizing halal and haram first. General provisions in thinking, especially business ethics according to Islam which is a science contained in the Qur'an and Al Hadith, which needs to be used as the main reference by all Islamic business actors so that in carrying out activities not only oriented to get world prosperity but also obtain prosperity hereafter. Al Ghazali has conveyed the basic principles in an effort to obtain worldly wealth as well as the Hereafter, namely with the instructions he gave on how to behave in business, basically adapted to the guidance of Islamic teachings both the Qur'an and As Sunnah or Al Hadith.
The Contribution of Financial Literacy on Decision in Sharia Stock Investment Profit Anywhere Platform: SEM-PLS Analysis Akbar, Tubagus; Ma'mun, Saepul; Sutira, Andri; Solihin, Dadin
JURNAL EKONOMI SYARIAH Vol 10, No 2 (2025): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v10i2.16817

Abstract

Introduction to The Problem: Islamic stock investments have experienced significant growth in line with the development of digital platforms such as Profits Anywhere. However, rational investment decisions are still influenced by the level of financial literacy among investors.Purpose: This study aims to analyze the effect of financial literacy on Islamic stock investment decisions using the Profits Anywhere platform.Methodology: The method used was quantitative with a Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The respondents in this study were 149 Islamic economics students from STAI Pelita Nusa who were selected randomly.Findings: The results show that the indicators have good convergent validity with outer loadings above 0.70 and AVE above 0.5. The reliability test shows strong internal consistency. The research model has an R-square of 0.412 and an F-square of 0.256, indicating a significant effect of financial literacy on Islamic stock investment decisions. Hypothesis testing yielded a p-value of 0.002 and a t-statistic of 4.734, proving that financial literacy has a positive effect on investment decisions in Islamic STOCK. The implications of this study underscore the importance of improving technology-based financial literacy and education on the Profits Anywhere platform.Paper Type: Research Article
PENGARUH LITERASI KEUANGAN SYARIAH TERHADAP TINGKAT PEMAHAMAN MASYARAKAT KECAMATAN CIKALONGWETAN DALAM BERTRANSAKSI DI BANK SYARIAH Yulianti, Lia; Maryati; Sutira, Andri
Jurnal Pelita Nusa Vol 5 No 2 (2025): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i2.185

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan syariah terhadap pemahaman masyarakat dalam bertransaksi di bank syariah, dengan studi kasus pada masyarakat Kecamatan Cikalongwetan, Kabupaten Bandung Barat. Rendahnya tingkat literasi keuangan syariah masih menjadi tantangan dalam meningkatkan pemanfaatan layanan perbankan syariah di tingkat masyarakat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden yang dipilih secara acak. Variabel independen adalah literasi keuangan syariah, sedangkan variabel dependen adalah pemahaman masyarakat dalam bertransaksi di bank syariah. Data dianalisis menggunakan uji validitas, reliabilitas, normalitas, serta analisis regresi linier sederhana dan uji t dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa literasi keuangan syariah berpengaruh positif dan signifikan terhadap pemahaman masyarakat dalam bertransaksi di bank syariah, dengan nilai koefisien determinasi sebesar 59,2%. Temuan ini mengindikasikan bahwa peningkatan literasi keuangan syariah berperan penting dalam meningkatkan pemahaman masyarakat terhadap prinsip, produk, dan layanan perbankan syariah.
PENGARUH KUALITAS LAYANAN MOBILE BANKING TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA KCP AMIR MAHMUD KOTA CIMAHI Insani Dewi, Chara; Andri Sutira
Jurnal Pelita Nusa Vol 5 No 2 (2025): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i2.264

Abstract

The development of digital banking services has encouraged Bank Syariah Indonesia (BSI) to continuously improve the quality of mobile banking services as a primary transaction channel for customers. This study aims to examine the effect of mobile banking service quality on customer satisfaction at Bank Syariah Indonesia KCP Cimahi Amir Mahmud. The research employed a quantitative approach with a descriptive method. Data were collected through questionnaires distributed to 95 customers who actively use BSI Mobile, selected using the Slovin formula from a total population of 2,215 customers. Data analysis techniques included validity and reliability tests, Pearson Product Moment correlation analysis, simple linear regression analysis, and coefficient of determination testing. The results indicate that the quality of mobile banking services is categorized as good, while customer satisfaction is classified as high. The findings reveal a positive and significant effect of mobile banking service quality on customer satisfaction, with a correlation coefficient of 0.791. The coefficient of determination shows that 62.5% of customer satisfaction is influenced by mobile banking service quality, while the remaining percentage is affected by other factors outside the scope of this study. These findings emphasize the importance of improving digital service quality to enhance customer satisfaction and maintain customer loyalty in Islamic banking institutions.
Co-Authors Akbar, Tubagus Anggraeni, Meisya Azzahro, Naufi Fajria Ian Rakhamawan Suherli Insani Dewi, Chara Kusuma, Nurul Rahmah Kuswandi, Dadi Leonardo Sari, Avid Lia Yulianti Ma'mun, Saepul Maryati Ma’mun, Saepul Mizani, Mohamad Muhamad Hidayat Muhammad Al Qarni Naufi Fajria Azzahro Nursafitri, Gita Nurul Rahmah Kusuma Priatna, Pipin Qarni, Muhammad Al Rahmat Salam Ridwan, Ahmad Hasan Rijaldi, Diki Solihin, Dadin Suherli, Ian Rakhamawan Trinandari Prasetyo Nugrahanti Wiranto, Edy Yoga Adiyanto, Yoga Yogi Syarif Hidayat