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All Journal PERSPEKTIF Journal Of Human And Education (JAHE) Golden Ratio of Data in Summary
Marwan, Agus
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN KEPEMIMPINAN BUPATI SERDANG BEDAGAI IR. H. SOEKIRMAN DALAM MENGEMBANGKAN PROGRAM LITERASI DI KABUPATEN SERDANG BEDAGAI Marwan, Agus; Harahap, R Hamdani; Purba, Amir
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3427

Abstract

Serdang Bedagai has successfully developed a literacy program. This success has led to Serdang Bedagai receiving the Literacy Award from the Ministry of Education and Culture in 2017. This success cannot be separated from the leadership role of Ir. H. Soekirman as Regent of Serdang Bedagai. There are two main roles of the Regent's leadership, Ir. H. Soekirman, in developing the literacy program in Serdang Bedagai. First, it acts as a literacy model. Soekirman has set an example by his fondness for reading books, writing books, writing rhymes and poetry. Every year he reads at least 6 books, and has produced 12 of his own. Second, it acts as a policy maker to make programs related to literacy. With his role, Soekirman has established local regulations related to literacy, Decree of the Literacy Program Implementation Team, Library Development Decree, and budget allocation policy for literacy
Peran Kepemimpinan Bupati Serdang Bedagai Ir. H. Soekirman dalam Mengembangkan Program Literasi di Kabupaten Serdang Bedagai Marwan, Agus; Harahap, R Hamdani; Purba, Amir
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3427

Abstract

Serdang Bedagai has successfully developed a literacy program. This success has led to Serdang Bedagai receiving the Literacy Award from the Ministry of Education and Culture in 2017. This success cannot be separated from the leadership role of Ir. H. Soekirman as Regent of Serdang Bedagai. There are two main roles of the Regent's leadership, Ir. H. Soekirman, in developing the literacy program in Serdang Bedagai. First, it acts as a literacy model. Soekirman has set an example by his fondness for reading books, writing books, writing rhymes and poetry. Every year he reads at least 6 books, and has produced 12 of his own. Second, it acts as a policy maker to make programs related to literacy. With his role, Soekirman has established local regulations related to literacy, Decree of the Literacy Program Implementation Team, Library Development Decree, and budget allocation policy for literacy
Sosialisasi Hilirisasi Untuk Membangun Ekonomi Bangsa Di Kelurahan Sidorame Barat 2, Medan Perjuangan Sugiharto, Bambang; Harkim, Harkim; Simanungkalit, Rejekia; Andriani, Maya; Marwan, Agus
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1933

Abstract

Industrial downstreaming is one of the government's strategies in strengthening the national economy by optimally utilizing natural resources and increasing added value. This program aims to increase the understanding of the community of Sidorame Barat 2 Urban Village, Medan Perjuangan, about the concept of downstreaming and its impact on the local and national economy. Through a socialization and education approach, this activity is expected to build community awareness of the importance of downstreaming in promoting sustainable economic growth. The results of this activity showed the community's enthusiasm to participate in downstream initiatives in their area as well as their increased understanding of the contribution of downstream in the nation's economic development.
The Impact of Visual Marketing on Purchasing Behavior in E-Commerce: A Case Study in The Fashion Industry Marwan, Agus; Harkim, H.; Sugiharto, Bambang
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.769

Abstract

This study explores the impact of visual marketing elements on consumer purchasing behavior within the fashion e-commerce industry, focusing on visual aesthetics, user-generated content (UGC), and influencer endorsements. Using a qualitative approach, semi-structured interviews were conducted with 25 participants to capture in-depth insights into how visual cues shape consumer perceptions, build trust, and influence purchase intentions. Thematic analysis of the data revealed three main findings: high-quality visuals evoke emotional responses that increase product appeal, UGC serves as a crucial factor in establishing trust and reducing purchase hesitation, and influencer endorsements significantly impact consumer decision-making by adding perceived value and trend relevance. These findings contribute to existing theories, such as the Stimulus-Organism-Response (S-O-R) model, by illustrating the diverse ways in which visual stimuli influence consumer behavior on emotional, social, and practical levels. Managerial implications include the strategic use of high-quality visuals, encouragement of UGC, and selection of authentic influencers to enhance consumer engagement and conversion. This study provides a comprehensive understanding of how visual marketing shapes consumer behavior in fashion e-commerce, offering valuable insights for both academic research and practical applications in the digital marketplace.
Co-Authors Amir Purba, Amir Andriani, Maya Bambang Sugiharto Harkim, H. Harkim, Harkim R. Hamdani Harahap Simanungkalit, Rejekia