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All Journal JURNAL KAJIAN VETERINER ALSUNIYAT: Jurnal Penelitian Bahasa, Sastra, dan Budaya Arab Plusminus: Jurnal Pendidikan Matematika Bulletin of Social Informatics Theory and Application
Azizah, Hanifah Nur
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Bulletin of Social Informatics Theory and Application

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Promoting Covid-19 vaccination with Instagram Fahmi, Ahmad Maulanal; Azizah, Hanifah Nur; Mahendra , I Putu Arda; Fatkhiatin , Irma; Hammad, Jehad A.H
Bulletin of Social Informatics Theory and Application Vol. 5 No. 1 (2021)
Publisher : Association for Scientific Computing Electrical and Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/businta.v5i1.408

Abstract

The COVID-19 Vaccination Program is essential information during this pandemic. Information about COVID-19 vaccination is disseminated through social media, one of which is Instagram. During the COVID-19 pandemic, the Ministry of Health's Instagram accounts in various countries provided much information about COVID-19, including vaccinations. This research was made to determine the role of Instagram as a media to promote the invitation to vaccinate for COVID-19 by using the calculation of engagement rates in each post category on the Instagram account of the Ministry of Health of Indonesia, Malaysia, the United States, and Australia. The results obtained in this study are that these accounts have implemented the right strategy in COVID-19 vaccination, and several strategic refinements need to be done.
Co-Authors Abdullah, Kusmajid Fahmi, Ahmad Maulanal Fatkhiatin , Irma Hammad, Jehad A.H Mahendra , I Putu Arda Nugraha, Arifin Budiman Umi Cahyaningsih Vetnizah Juniantito