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PENGARUH TRANSFORMASI DIGITAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF (Studi Kasus Pengunjung Cafe MKA Binjai) Risdayati, Wilma; Waqqosh, Abi; Sari, Darmaida
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14561

Abstract

This research aims to find out how much influence digital transformation and lifestyle have on consumer behavior (case study of visitors to the Mka Binjai cafe). The method used in this research is a qualitative method with a descriptive approach. This data collection technique uses observation, interview and documentation techniques. This research shows that first, the influence of digital transformation has a big influence on customer satisfaction with the cafe. The new phenomenon of a cashless lifestyle supports consumer behavior. The cashless society lifestyle that is often carried out by the millennial generation makes them without hesitation be impulsive and consciously engage in consumer behavior.
Peningkatan Literasi Syariah: dari Pendidikan Anak Usia Dini Hingga Manajemen Pengelolaan Ekonomi Keluarga Waqqosh, Abi; Dores, Endri; Warahmah, Mawaddah; Nurhasanah, Nurhasanah; Yetty, Milfa; Juliani, Juliani
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 2 Agustus 2025 | IN PRESS
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i2.2951

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan literasi syariah sejak pendidikan anak usia dini hingga pengelolaan ekonomi keluarga di Kecamatan Wampu, Kabupaten Langkat. Pendekatan yang digunakan adalah Participatory Action Research (PAR) dengan partisipasi aktif masyarakat dalam pelatihan dan pendampingan. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat terhadap nilai-nilai dasar ekonomi Islam seperti kejujuran, keadilan, serta larangan riba dalam kehidupan sehari-hari. Pada tingkat pendidikan anak usia dini, nilai-nilai syariah diperkenalkan melalui metode bermain edukatif, sedangkan bagi orang tua difokuskan pada pengelolaan keuangan rumah tangga berbasis halal dan kegiatan kewirausahaan mikro. Program ini juga mendorong terbentuknya kelompok simpan pinjam tanpa bunga dan peningkatan komunikasi keuangan antaranggota keluarga. Secara umum, kegiatan ini berdampak positif dalam membangun kesadaran spiritual, kemandirian ekonomi, serta solidaritas sosial masyarakat desa. Dengan demikian, literasi syariah terbukti menjadi instrumen penting dalam membentuk keluarga Muslim yang berdaya, beretika, dan sejahtera.
The Influence of The Digital Economy on The Competitiveness of The Coffee Industry in Binjai: A Sharia Economic Perspective Oktaviani, Chintia; Waqqosh, Abi
Golden Ratio of Finance Management Vol. 6 No. 1 (2026): October - March
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v6i1.1137

Abstract

This study aims to find out how the influence of the digital economy on the competitiveness of the coffee industry in the city of Binjai is reviewed through the sharia economy. The method used in this study is quantitative. The population in this study is coffee industry business actors in the city of Binjai who have used the digital economy in carrying out their business activities, which amounted to 79 people. The research sample amounted to 51 people with a sampling technique, namely purposive sampling. Data collection techniques are literature studies and questionnaires, and documentation. The data analysis techniques used were descriptive analysis, validity test, classical assumption test, simple linear regression analysis, and hypothesis test. The results of the study show that the digital economy has a significant effect on the competitiveness of the coffee industry in the city of Binjai, or Ha. This is evidenced by a simple linear regression equation, namely DS = 1.064 + 0.322X + e. The results of the t-test showed a tcal value of 4.248 > a ttable of 1.677 and a significance of 0.000 < 0.05. Then, based on the results of the determination coefficient test, the R-squared value was obtained as 0.721, or 72.1%, while the other 27.9% was influenced by other factors that were not studied in this research. Reviewed according to Sharia economics, most of the coffee industry business actors in the city of Binjai have implemented the business pillars taught in Islam, namely the existence of a party between the seller and the buyer, the existence of a sighah or contract, the subject of the contract, and the purpose of the sales contract do not deviate. The implications of the study show that the digital economy makes business processes more efficient by reducing time and costs. The research also found that the digital economy has a positive impact on the competitiveness of the coffee business.