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All Journal Jurnal Ilmiah Inovasi JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Prosiding Conference on Research and Community Services Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Journal of Business Management and Economic Development IRA Jurnal Pengabdian Kepada Masyarakat
Dinaloni, Diah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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Influence of Social Media Use and Product Innovation on Business Development: A Case Study Yudha Wiranata, Bhisma; Munawaroh, Munawaroh; Dinaloni, Diah
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.567

Abstract

The study aims to (1) explain whether or not the use of social media has an influence on the development of the Banjar Bu Machmudah cake business; (2) explain whether product innovation has an influence on the development of the Banjar Bu Machmudah cake business; and (3) explain whether the use of social media and product innovation have an influence on the development of the Banjar Bu Machmudah cake business. This study employs a quantitative method, using multiple linear regression analysis, to explain the impact of social media and product innovation on business development). In this study, the population consisted of all 106 consumers of the Banjar Bu Machmudah cake shop in April 2023. Purposive sampling was utilized, which is a sample technique with specific requirements. Customers who made more than one purchase at the Banjar Bu Machmudah cake shop throughout April were eligible, with 106 people responding. The finding showed that (1) the use of social media has a substantial impact on the business development of Banjar Bu Machmudah cakes., (2) the product Innovation has a big impact on business development in Banjar Bu Machmudah cakes (3) The usage of social media and product innovation has a big impact on business development.
Co-Authors Anggreini S, Apprilia Dandy Kurniawan, Dandy Dwi Wahyuni Fahimul Amri Indrawati Indrawati Muktiadji, Henky Munawaroh Munawaroh Ninik Sudarwati Romadlona, Wulandari Sugiarto, Apprillia Anggraeni Wahyu Anjarsari, Riski Dwi Yudha Wiranata, Bhisma