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All Journal Jurnal Syntax Transformation Jurnal Ilmiah Publika Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal of Comprehensive Science INJURITY: Journal of Interdisciplinary Studies Indonesian Journal of Advanced Research (IJAR) Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Ekonomi dan Pembangunan Indonesia Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities
Andriany, Dian
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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The implementation of parking policy in Cirebon City Kejaksan Square Khofifah, Khofifah; Toyibah, Siti; Zulkarnaen, Iskandar; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 8 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i8.883

Abstract

Kejaksan Square has become a tourist attraction in Cirebon City since it was renovated in April 2021. However, the implementation of parking policies there still faces obstacles such as lack of public awareness, lack of commitment of officers in socializing parking rules, and lack of adequate parking infrastructure. This study aims to evaluate the implementation of parking implementation policies in the Cirebon City Kejaksan Square. Qualitative and descriptive research methods are used, by collecting data through observations, interviews, and documentation. Edwards III's theory of policy implementation is used as a theoretical framework. The results showed that communication, resources, disposition and bureaucratic structure affect the implementation of parking policies. Despite the obstacles, the active role of the Department of Transportation and the availability of adequate resources provided support for the success of the policy. The ultimate goal is to improve the quality of public facilities and infrastructure services that are environmentally friendly.
Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication Ananda, Alifia Maulidya; Putri, Aurora Rizkina; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.944

Abstract

This study aims to find out how the preferences of Gen Z female consumers in purchasing skincare products based on the marketing messages they receive. The data collection technique in this study is to conduct observations and conduct in-depth interviews with Gen Z women who are actively using the product skincare. The results of the study show that the cognative stage, namely product knowledge and brand awareness, plays a crucial role in strengthening consumers' understanding of the existence of skincare products and their benefits. The conative stage is the endpoint in the purchase decision-making process, where consumers have formed a positive belief in skincare products. Effective marketing communication, especially through social media and collaboration with influencers or other user reviews, has a significant impact on shaping consumer preferences and guiding their purchasing decisions. This study can help skincare companies to develop a more effective marketing strategy that is in line with the preferences and purchasing behaviors of today's young consumers.
Quality of E-KTP Services at The Population and Civil Registration Office of Majalengka Regency Ichsan Kurniawan, Rafli Afdhalul; Fauzan Fariq, Rizki; Andriany, Dian
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.404

Abstract

Employees at the Population and Civil Registration Office (DISDUKCAPIL) of Majalengka Regency experienced several problems in serving the making of E-KTP, including, the infrastructure at the Majalengka Regency Disdukcapil was inadequate such as an unstable internet network, the number of computer devices that were still lacking, and the number of blanks that were often empty, as well as some elderly people who did not have an E-KTP because they did not understand the system. This study aims to determine the quality of service in the making of E-KTP in the Majalengka Regency Disdukcapil, according to an analysis based on the theory of Zeithami, Parasuraman, and Berry (2008) to measure good service performance referring to Law No. 24 of 2013 in which there are 5 aspects of public services, namely: service procedures, service time and completion, service costs, facilities and infrastructure. The research was carried out using a qualitative method with a descriptive approach. The results of the study show that the quality of e-KTP services at the Majalengka Regency Population and Civil Registration Office is not optimal, because there are still several problems, namely inadequate infrastructure, even though in providing E-KTP servers is quite good and in conveying information about making E-KTP, as evidenced by the active social media from the Majalengka Regency Disdukcapil.
Brand Awareness : Pt Nutrifood Indonesia Lasmiandari, Fatin Afiati; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i8.2163

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
LATANZA PRODUCTION'S LIVE STREAMING STRATEGY IN PROMOTING CONSUMER PRODUCTS Yushita, Tiara Putri; Purwanto, Alif Irsa; Nurfalah, Farida; Andriany, Dian
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 7 (2024): June
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i7.2239

Abstract

Live Streaming is currently phenomenal in promoting its special products through YouTube. This research aims to explore how Latanza Production's uses a Live Streaming strategy to promote its consumer products. The Research Object Involves Latanza Production's Owner and Latanza Production's Consumer, using the Proposive Sampling Technique. The analysis method used is qualitative, with data collection through observation, interviews, and documentation. The analysis highlights Latanza Production's socialization in promoting consumer products through planning, communication, and evaluation. The theory used is Anwar Arifin's theory, by identifying four indicators: Determining the Audience, Determining the Message, Determining the Live Streaming Method, and Selection of Youtube Use and Media. The results of the study show that strategies are very important to achieve the goal, the researcher explores the promotion obstacles faced including fierce competition, and technical problems during live broadcasts, while efforts in Live Streaming to build trust are very important because internet media cannot present the atmosphere and products as experienced in the live shopping experience. The study highlights the importance of innovation and adaptation in communication strategies to fully harness the potential of these social media and streaming technologies with social and live streaming. Social media, especially platforms like YouTube, has become an integral part of everyday life, influencing people's behavior and culture
Participatory Communication and the Promotion of Sundanese Culture Through the Pakuwon Bantaragung Earth Market Event Firdaus, Ridwan; Andriany, Dian
Journal of Comprehensive Science Vol. 5 No. 3 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i3.4087

Abstract

The strengthening of globalization and the dominance of modern popular culture have contributed to the gradual fading of local cultural values, especially in rural areas that are rich in traditions. To respond to these challenges, community-based cultural events are used as an important strategy for cultural promotion and the development of sustainable tourism. This research aims to analyze the role of participatory communication in increasing tourism attraction and encouraging the advancement of Sundanese culture through the Pakuwon Earth Market event in Bantaragung Village, Majalengka Regency, focusing on its communication mechanisms, impacts, and strategies. This study uses a qualitative method, specifically a case study approach, in which data were collected through semi-structured interviews with three informants, participatory observation, and documentation studies, and analyzed using thematic analysis. The results indicate that dialogical, open, and inclusive participatory communication can increase awareness of Sundanese cultural values and strengthen community involvement by presenting meaningful tourism experiences. In addition, participation plays a role in transmitting cultural heritage values orally and strengthening a collective sense of belonging. This research concludes that participatory communication is an effective strategy for linking cultural advancement with the development of community-based cultural tourism and provides both theoretical and practical contributions to the development of sustainable tourism communication.
Pinkan Mambo’s Donuts: Consumer Perceptions Of Product Personal Branding Strategies febrian, Vickry; khumayah, Siti; andriany, Dian
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4344

Abstract

The rapid expansion of social media has transformed the way public figures market products and engage with audiences. This study explores how Pinkan Mambo’s personal branding strategy on social media shapes consumer perceptions of Donat Pinkan Mambo. A qualitative case study approach was employed, involving digital observation, documentation, and in-depth interviews with six informants. The findings reveal that consistent self-representation, personal storytelling, and interactive communication contribute to consumers’ cognitive understanding, emotional attachment, and purchase intention. The study concludes that personal branding operates not merely as promotional exposure but as a symbolic mechanism influencing how consumers interpret and evaluate products.
Co-Authors Afiati Lasmiandari, Fatin Ainaya, Sukma Aisyah, Maya Nur Amalia, Bintang Ananda, Alifia Maulidya Azis, Moh Malik Abdul Azzahra, Tamela Baihaqy, Ahnaf Fahmil Ulum, Tri Nurhamidah Farida Nurfalah, Farida Fauzan Fariq, Rizki Febrian, Vickry Firdaus, Ridwan Ichsan Kurniawan, Rafli Afdhalul Indriani, Nanin Iskandar Zulkarnaen Julianti, Hayati Khofifah Khofifah Lasmiandari, Fatin Afiati Machsunah, Uun Najmatul Maulida, Nasyfa Purwanto, Alif Irsa Putri, Aurora Rizkina Qibthiyyah, Riatu M. Qibthiyyah, Riatu Mariatul Regita, Rena Salsabila, Salwa Shakira Lanora Tinanie , Kirei Siti Khumayah Sri Wulandari Sriwulandari Toyibah, Siti Wahyuningsih , Olyvia Yushita, Tiara Putri