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News Consumption Behavior of Generation Z In The Reading Community Via Instagram Andriany, Dian; Triwardhani, Ike Junita
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 4 No. 1 (2025): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v4i1.336

Abstract

This research study examines the impact of the post-truth era—where emotional responses, personal beliefs, and subjective interpretations are more influential than objective facts—on Generation Z's news consumption patterns, particularly in the context of social media. The objective of this study is to examine and assess Generation Z's news consumption patterns in the context of the social media platform Instagram. Data was collected through semi-structured interviews, observational studies, and a comprehensive review of relevant literature. The purposive selection of respondents included individuals from Generation Z who actively use Instagram, with a minimum age of 17.The study's findings suggest that Generation Z's news consumption habits are influenced by the prevalence of easily accessible social media platforms, as well as trends and influencers in this space. While respondents demonstrated an understanding of the potential risks associated with fake news, they frequently encountered challenges in verifying the reliability of the content they encountered. This underscores the necessity for strategies aimed at promoting news literacy. The study found that trust in news sources was influenced by the reputation of the media outlet, the visual appeal of the content, and the opinions of their social networks. The study's findings underscore the pervasive influence of prevailing trends, prominent influencers, and the ease of access to information, particularly through social media platforms, on Generation Z's news consumption patterns. While respondents acknowledged the dangers associated with fake news, their inclination to verify information remains a significant challenge.
Analisis Peran Psikologi Komunikasi dalam Menganalisis Pola Pacaran Remaja Andriany, Dian; Wahyuningsih , Olyvia; Najmatul Maulida, Nasyfa; Shakira Lanora Tinanie , Kirei
Jurnal Sosial Teknologi Vol. 3 No. 4 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i4.680

Abstract

Remaja merupakan masa transisi dari masa anak-anak ke masa dewasa yang mengalami perubahan begitu pesat. Remaja akan mengalami hal-hal yang belum pernah mereka alami sebelumnya, seperti menstruasi, mimpi basah, dorongan seksual, rasa tertarik atau malu terhadap lawan jenis, lebih sensitif, lebih tertutup pada orang tua, peningkatan kebutuhan akan kebebasan, lebih banyak memperhatikan penampilan diri dan sebagainya. Tujuan penelitian ini Mendiskripsikan perilaku pacaran pada remaja. Peneliti merasa penting menganalis perilaku berpacaran remaja. Metode yang dipakai melalui teknik penelitian kepustakaan (library study) yang mengacu pada sumber yang tersedia baik online maupun offline seperti: jurnal ilmiah, buku dan berita yang bersumber dari sumber terpercaya. Sehingga diperoleh kesimpulan bahwa remaja memiliki dua macam perilaku, yakni perilaku ketika berpacaraan berduaan dan perilaku pacaran berkelompok. Perilaku pacaran remaja ketika berduaan yakni dengan menghabiskan waktu untuk mengobrol berdua hingga perilaku berpelukan. Sedangkan perilaku pacaran remaja ketika bersama dengan teman-teman antara lain bertukar handphone dan nonton bioskop.
The implementation of parking policy in Cirebon City Kejaksan Square Khofifah, Khofifah; Toyibah, Siti; Zulkarnaen, Iskandar; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 8 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i8.883

Abstract

Kejaksan Square has become a tourist attraction in Cirebon City since it was renovated in April 2021. However, the implementation of parking policies there still faces obstacles such as lack of public awareness, lack of commitment of officers in socializing parking rules, and lack of adequate parking infrastructure. This study aims to evaluate the implementation of parking implementation policies in the Cirebon City Kejaksan Square. Qualitative and descriptive research methods are used, by collecting data through observations, interviews, and documentation. Edwards III's theory of policy implementation is used as a theoretical framework. The results showed that communication, resources, disposition and bureaucratic structure affect the implementation of parking policies. Despite the obstacles, the active role of the Department of Transportation and the availability of adequate resources provided support for the success of the policy. The ultimate goal is to improve the quality of public facilities and infrastructure services that are environmentally friendly.
Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication Ananda, Alifia Maulidya; Putri, Aurora Rizkina; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.944

Abstract

This study aims to find out how the preferences of Gen Z female consumers in purchasing skincare products based on the marketing messages they receive. The data collection technique in this study is to conduct observations and conduct in-depth interviews with Gen Z women who are actively using the product skincare. The results of the study show that the cognative stage, namely product knowledge and brand awareness, plays a crucial role in strengthening consumers' understanding of the existence of skincare products and their benefits. The conative stage is the endpoint in the purchase decision-making process, where consumers have formed a positive belief in skincare products. Effective marketing communication, especially through social media and collaboration with influencers or other user reviews, has a significant impact on shaping consumer preferences and guiding their purchasing decisions. This study can help skincare companies to develop a more effective marketing strategy that is in line with the preferences and purchasing behaviors of today's young consumers.
Quality of E-KTP Services at The Population and Civil Registration Office of Majalengka Regency Ichsan Kurniawan, Rafli Afdhalul; Fauzan Fariq, Rizki; Andriany, Dian
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.404

Abstract

Employees at the Population and Civil Registration Office (DISDUKCAPIL) of Majalengka Regency experienced several problems in serving the making of E-KTP, including, the infrastructure at the Majalengka Regency Disdukcapil was inadequate such as an unstable internet network, the number of computer devices that were still lacking, and the number of blanks that were often empty, as well as some elderly people who did not have an E-KTP because they did not understand the system. This study aims to determine the quality of service in the making of E-KTP in the Majalengka Regency Disdukcapil, according to an analysis based on the theory of Zeithami, Parasuraman, and Berry (2008) to measure good service performance referring to Law No. 24 of 2013 in which there are 5 aspects of public services, namely: service procedures, service time and completion, service costs, facilities and infrastructure. The research was carried out using a qualitative method with a descriptive approach. The results of the study show that the quality of e-KTP services at the Majalengka Regency Population and Civil Registration Office is not optimal, because there are still several problems, namely inadequate infrastructure, even though in providing E-KTP servers is quite good and in conveying information about making E-KTP, as evidenced by the active social media from the Majalengka Regency Disdukcapil.
Brand Awareness : Pt Nutrifood Indonesia Lasmiandari, Fatin Afiati; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i8.2163

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
LATANZA PRODUCTION'S LIVE STREAMING STRATEGY IN PROMOTING CONSUMER PRODUCTS Yushita, Tiara Putri; Purwanto, Alif Irsa; Nurfalah, Farida; Andriany, Dian
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 7 (2024): June
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i7.2239

Abstract

Live Streaming is currently phenomenal in promoting its special products through YouTube. This research aims to explore how Latanza Production's uses a Live Streaming strategy to promote its consumer products. The Research Object Involves Latanza Production's Owner and Latanza Production's Consumer, using the Proposive Sampling Technique. The analysis method used is qualitative, with data collection through observation, interviews, and documentation. The analysis highlights Latanza Production's socialization in promoting consumer products through planning, communication, and evaluation. The theory used is Anwar Arifin's theory, by identifying four indicators: Determining the Audience, Determining the Message, Determining the Live Streaming Method, and Selection of Youtube Use and Media. The results of the study show that strategies are very important to achieve the goal, the researcher explores the promotion obstacles faced including fierce competition, and technical problems during live broadcasts, while efforts in Live Streaming to build trust are very important because internet media cannot present the atmosphere and products as experienced in the live shopping experience. The study highlights the importance of innovation and adaptation in communication strategies to fully harness the potential of these social media and streaming technologies with social and live streaming. Social media, especially platforms like YouTube, has become an integral part of everyday life, influencing people's behavior and culture