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Andriany, Dian
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Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication Ananda, Alifia Maulidya; Putri, Aurora Rizkina; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.944

Abstract

This study aims to find out how the preferences of Gen Z female consumers in purchasing skincare products based on the marketing messages they receive. The data collection technique in this study is to conduct observations and conduct in-depth interviews with Gen Z women who are actively using the product skincare. The results of the study show that the cognative stage, namely product knowledge and brand awareness, plays a crucial role in strengthening consumers' understanding of the existence of skincare products and their benefits. The conative stage is the endpoint in the purchase decision-making process, where consumers have formed a positive belief in skincare products. Effective marketing communication, especially through social media and collaboration with influencers or other user reviews, has a significant impact on shaping consumer preferences and guiding their purchasing decisions. This study can help skincare companies to develop a more effective marketing strategy that is in line with the preferences and purchasing behaviors of today's young consumers.
Quality of E-KTP Services at The Population and Civil Registration Office of Majalengka Regency Ichsan Kurniawan, Rafli Afdhalul; Fauzan Fariq, Rizki; Andriany, Dian
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.404

Abstract

Employees at the Population and Civil Registration Office (DISDUKCAPIL) of Majalengka Regency experienced several problems in serving the making of E-KTP, including, the infrastructure at the Majalengka Regency Disdukcapil was inadequate such as an unstable internet network, the number of computer devices that were still lacking, and the number of blanks that were often empty, as well as some elderly people who did not have an E-KTP because they did not understand the system. This study aims to determine the quality of service in the making of E-KTP in the Majalengka Regency Disdukcapil, according to an analysis based on the theory of Zeithami, Parasuraman, and Berry (2008) to measure good service performance referring to Law No. 24 of 2013 in which there are 5 aspects of public services, namely: service procedures, service time and completion, service costs, facilities and infrastructure. The research was carried out using a qualitative method with a descriptive approach. The results of the study show that the quality of e-KTP services at the Majalengka Regency Population and Civil Registration Office is not optimal, because there are still several problems, namely inadequate infrastructure, even though in providing E-KTP servers is quite good and in conveying information about making E-KTP, as evidenced by the active social media from the Majalengka Regency Disdukcapil.
LATANZA PRODUCTION'S LIVE STREAMING STRATEGY IN PROMOTING CONSUMER PRODUCTS Yushita, Tiara Putri; Purwanto, Alif Irsa; Nurfalah, Farida; Andriany, Dian
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 7 (2024): June
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i7.2239

Abstract

Live Streaming is currently phenomenal in promoting its special products through YouTube. This research aims to explore how Latanza Production's uses a Live Streaming strategy to promote its consumer products. The Research Object Involves Latanza Production's Owner and Latanza Production's Consumer, using the Proposive Sampling Technique. The analysis method used is qualitative, with data collection through observation, interviews, and documentation. The analysis highlights Latanza Production's socialization in promoting consumer products through planning, communication, and evaluation. The theory used is Anwar Arifin's theory, by identifying four indicators: Determining the Audience, Determining the Message, Determining the Live Streaming Method, and Selection of Youtube Use and Media. The results of the study show that strategies are very important to achieve the goal, the researcher explores the promotion obstacles faced including fierce competition, and technical problems during live broadcasts, while efforts in Live Streaming to build trust are very important because internet media cannot present the atmosphere and products as experienced in the live shopping experience. The study highlights the importance of innovation and adaptation in communication strategies to fully harness the potential of these social media and streaming technologies with social and live streaming. Social media, especially platforms like YouTube, has become an integral part of everyday life, influencing people's behavior and culture
Co-Authors Afiati Lasmiandari, Fatin Ainaya, Sukma Amalia, Bintang Ananda, Alifia Maulidya Azis, Moh Malik Abdul Azzahra, Tamela Baihaqy, Ahnaf Farida Nurfalah, Farida Fauzan Fariq, Rizki Ichsan Kurniawan, Rafli Afdhalul Indriani, Nanin Iskandar Zulkarnaen Julianti, Hayati Khofifah Khofifah Machsunah, Uun Najmatul Maulida, Nasyfa Purwanto, Alif Irsa Putri, Aurora Rizkina Qibthiyyah, Riatu M. Qibthiyyah, Riatu Mariatul Regita, Rena Salsabila, Salwa Shakira Lanora Tinanie , Kirei Sri Wulandari Toyibah, Siti Wahyuningsih , Olyvia Yushita, Tiara Putri