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All Journal Progresiva : Jurnal Pemikiran dan Pendidikan Islam Dialog IJECA (International Journal of Education and Curriculum Application) Idarotuna: Jurnal Kajian Manajemen Dakwah Jurnal Public Relations (J-PR) Analisa: Journal of Social Science and Religion Antroposen Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) Journal of Religious Policy Digital Theory, Culture & Society Al-madinah: Journal of Islamic Civilization
Abadi, Mansurni
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Upper Middle-Class Muslims and Market-Oriented Umroh Program Dissemination on Social Media Triantoro, Dony Arung; Basri, Bifa Fanisa; Abadi, Mansurni
Idarotuna Vol 5, No 1 (2023): April 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/idarotuna.v5i1.22298

Abstract

The emergence of upper middle-class Muslims in Indonesia does display not only religious piety on the one hand but also new consumption patterns on the other. This change in new consumption patterns simultaneously influences Islamic business people to manage their business activities in new ways oriented to market logic. This article discusses the market-based Umroh program in contemporary Indonesia. Based on nethnographic work on social media, this study found that the Umroh business captures economic opportunities from the identity and lifestyle of upper-middle-class Muslims. For middle and upper-class Muslims in Indonesia, pilgrimage to the holy land is a matter of worship and an experience to enjoy other countries, which are their modern identities. Umroh businesses capture this Islamic expression to provide umroh services and tours to visit countries in Asia, Europe, and the Middle East. In addition, this Umroh program is massively distributed through their social media channels.
Co-Authors Basri, Bifa Fanisa Devy Putri Kussanti Fitri Sarasati M Golasila, Ana Octavia Kerthayasa Suyasa , Tjokorda Maya Nafik Muthohirin Nur Pratiwi, Nia Pratiwi, Nia Nur Rajih Arraki Ramdani, Suciati Binti Haji Shalihah, Ma’aratuni Binti Haji Shukyzhanova, Aiym Sunia Dewi, Putu Ayu triantoro, dony arung Vladoui, Isabelle Emiral Wulandari , Wulandari Wulandari Wulandari Yudha Erlangga, Christopher