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All Journal JURNAL INSTEK (Informatika Sains dan Teknologi) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Arcitech: Journal of Computer Science and Artificial Intelligence Knowbase : International Journal of Knowledge in Database Dikdimas : Jurnal Pengabdian Kepada Masyarakat
Murlena, Murlena
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Journal : Dikdimas : Jurnal Pengabdian Kepada Masyarakat

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Socialization of Digital Innovation Strategies to Enhance SME Sales and Community Self-Sufficiency in Kayu Manis Village Murlena, Murlena; Andayani, Nurfitri; Yuliansyah, Chandra; Andiani, Lia; Hidayat, Rachmat; Bainamus, Putri Milanda; Susanto, Edy; Aprilyanti, Cindy; Ramadana, Radiyah; Maslukin, Maslukin
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2024): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 3 NO 3 DECEMBER 2024
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v3i3.309

Abstract

This community service focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) in Kayu Manis Village, Rejang Lebong Regency, Bengkulu Province, through digital transformation to improve sales performance and promote community self-sufficiency. The study utilizes a qualitative method with a case study approach, combining direct observation, interviews with MSME owners, and socialization activities conducted during the Community Service Program (KKN). The findings reveal that adopting digital strategies, such as digital marketing, digital transaction recording, and social media platforms, has led to significant improvements in the operational efficiency and revenue of MSMEs in the village. Additionally, the use of digital tools helps minimize risks associated with financial data loss while expanding the market reach of MSMEs. These results highlight the effectiveness of digital transformation in addressing challenges faced by MSMEs, fostering their growth, and enhancing community welfare. This initiative demonstrates the critical role of technology in supporting economic development and sustainability, particularly in rural areas. The outcomes of this program serve as a valuable model for implementing similar efforts in other regions facing comparable challenges.
Co-Authors Andayani, Nurfitri Andiani, Lia Apriana, Diwi Aprilyanti, Cindy Bainamus, Putri Milanda edy susanto Gea, Yufen Yuliandri Indrayanto, Indrayanto Karlina K, Yuni Kaseri, Kaseri Maslukin, Maslukin Nurfitri Handayani, Nurfitri Parwito Parwito, Parwito RACHMAT HIDAYAT Ramadana, Radiyah Rini Widyastuti Riska Amelia Sinta, Dwi Ulhaqiyah, Asyifa Wandi Syahindra Wijaya, Nopa Yuliansyah, Chandra