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All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Ihtiyath : Jurnal Manajemen Keuangan Syariah Jurnal Samudra Ekonomika Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Investasi Islam Journal of Management and Digital Business
Sumarni, Mutia
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Strategi Bisnis Kuliner Aceh: Transformasi Identitas Islami Melalui Inovasi Dan Komodifikasi agustinar, Agustinar; Sumarni, Mutia; Mufida, Laila
Al-Muamalat Jurnal Hukum dan Ekonomi Syariah Vol 8 No 2 (2023): Al-Muamalat: Jurnal Hukum dan Ekonomi Syariah
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v8i2.7428

Abstract

Abstract The aim of this research is to examine Aceh's culinary business strategy which emphasizes commodification and innovation in order to transform Islamic identity. Aceh's rich culinary heritage reflects the varied and diverse Islamic values that make it the home of Mecca. This study looks at how innovative menus, presentation and customer experience are used by Acehnese food companies to project a strong Islamic identity. This research methodology is qualitative with a descriptive analysis approach including direct observation of industrial operations, literature review, interviews with industry professionals in the culinary arts field, and documentation. The findings of this research show how creative culinary entrepreneurs in Aceh are actively implementing new ideas in preparing and serving food in a way that respects Islamic principles. In addition, the use of branding, MPU Aceh's halal certification, and the provision of places of worship all contribute to the commodification of Islamic identity and are important components of business strategy. The results of this research are that this change in Islamic identity is increasing the gastronomic appeal of Aceh, both among local people and visitors. This business plan is expected to uphold and preserve Aceh's Islamic culinary heritage and have a positive impact on regional economic growth. These results provide in-depth information for the growth of culinary businesses based on Islamic identity in a similar context. Keywords: Commodification of Identity, Business Strategy, Acehnese Culinary
SWOT ANALYSIS AS A STRATEGY TO INCREASE THE COMPETITIVENESS OF MSMES Sumarni, Mutia
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 6 No 2 (2022): Volume.6 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v6i2.5173

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SWOT ANALYSIS AS A STRATEGY TO INCREASE THE COMPETITIVENESS OF MSMES Abstract Purpose: This study aims to assess the application of SWOT analysis as a strategic approach to enhance the competitiveness of street vendors in Langsa City. Design/methodology/approach: The research employs a descriptive qualitative method, drawing from primary data gathered through observation, interviews, and documentation. The study uses purposive sampling, selecting four Fried Chicken Street Vendors in Langsa City based on characteristics such as extensive production experience and strategically located sales points. The SWOT analytical method is utilized to examine internal and external factors affecting the vendors. Findings: The results reveal internal factor matrix values of 2.92 and external factor matrix values of 3.14. The Fried Chicken businesses in Langsa City fall into the growth category, indicating a period of growth in sales, asset profit, or a combination of the two. The Cartesian diagram places these businesses in quadrant I, suggesting an aggressive strategy. Research limitations/implications: The research is limited to Fried Chicken Street Vendors in Langsa City and may not generalize to other types of street vendors or locations. The findings emphasize the importance of adapting strategies to external opportunities and threats while leveraging internal strengths. Practical implications: Understanding the SWOT analysis results allows street vendors in Langsa City to formulate strategic plans that capitalize on their strengths, address weaknesses, seize opportunities, and mitigate threats. This can enhance their competitiveness in the market. Keywords: Street Vendors, Competitiveness, Strategy ANALISIS SWOT SEBAGAI STRATEGI MENINGKATKAN DAYA SAING UMKM Abstrak Tujuan: Penelitian ini bertujuan untuk mengkaji penerapan analisis SWOT sebagai pendekatan strategis untuk meningkatkan daya saing PKL di Kota Langsa. Desain / metodologi / pendekatan: Penelitian ini menggunakan metode kualitatif deskriptif, menggambar dari data primer yang dikumpulkan melalui observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan purposive sampling, memilih empat Pedagang Kaki Lima Ayam Goreng di Kota Langsa berdasarkan karakteristik seperti pengalaman produksi yang luas dan titik penjualan yang strategis. Metode analisis SWOT digunakan untuk memeriksa faktor internal dan eksternal yang mempengaruhi vendor. Temuan: Hasil penelitian menunjukkan nilai matriks faktor internal sebesar 2,92 dan nilai matriks faktor eksternal sebesar 3,14. Bisnis Ayam Goreng di Kota Langsa masuk dalam kategori pertumbuhan, menunjukkan periode pertumbuhan penjualan, laba aset, atau kombinasi keduanya. Diagram Cartesian menempatkan bisnis-bisnis ini di kuadran I, menunjukkan strategi agresif. Keterbatasan / implikasi penelitian: Penelitian ini terbatas pada Pedagang Kaki Lima Ayam Goreng di Kota Langsa dan tidak boleh menyamaratakan jenis pedagang kaki lima atau lokasi lainnya. Temuan ini menekankan pentingnya mengadaptasi strategi terhadap peluang dan ancaman eksternal sambil memanfaatkan kekuatan internal. Implikasi praktis: Memahami hasil analisis SWOT memungkinkan pedagang kaki lima di Kota Langsa untuk merumuskan rencana strategis yang memanfaatkan kekuatan mereka, mengatasi kelemahan, menangkap peluang, dan mengurangi ancaman. Ini dapat meningkatkan daya saing mereka di pasar. Kata kunci: Pedagang Kaki Lima, Daya Saing, Strategi
Co-Authors Abdul Hamid Ade Fadillah FW Pospos Aditya, Dimas Agustinar, Agustinar Annisa Putri, Rifka Armaya, Tika Bin Mauluddin, Muhammad Ikhwan Chalil, Rifyal Dahlaway Eliza, Zulfa Ishak, Munawwar Mastura, Mastura Mufida, Laila Sari, Juli Dwina Puspita Suriani Ulya, Zikriatul Zefri Maulana