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All Journal YUME : Journal of Management Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Zulfaidah, Zulfaidah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Creative Economy Literacy: Strategies for Improving Digital Entrepreneurship Competency for Millennials and Gen Z Badar, Muhammad; Nasir, Muhammad; N, Normiyati; S, Herniah; Timur, Intan; Zulfaidah, Zulfaidah; Hajrah, Hajrah
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 2 (2025): 31 Mei 2025
Publisher : Universitas Pejuang Republik Indonesia

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Abstract

The creative economy has become a strategic sector in Indonesia's national economic development. This research and community service activity aims to develop and implement a creative economy literacy program that can improve digital entrepreneurship competencies for millennials and Gen Z. The method used is a mixed-method approach with a combination of participatory workshops, digital marketing training, business incubation, and continuous mentoring. The activity was carried out for six months involving 50 participants from students and young UMKM actors in Makassar City. Research instruments include creative economy literacy tests, digital entrepreneurship competency questionnaires, business activity observation sheets, and program impact evaluations. The results showed a significant increase in creative economy literacy by 78.5% from pre-test to post-test. Participants' digital marketing competency increased from 52.3% to 89.7%, while creative business management skills increased from 48.9% to 85.4%. This program successfully created 32 new creative startups with an average turnover of IDR 5.2 million per month in the first three months. This activity makes a real contribution to the development of the local creative economy ecosystem and can be replicated in other regions as a creativity-based economic empowerment model.
Mengungkap Akuntansi Budaya Atas Pembiayaan Ritual Rambu Solo Suku Toraja Zulfaidah, Zulfaidah; Riazavita, Efni
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.8657

Abstract

This study aims to determine the cultural accounting system in financing the rambu solo' ritual in the Toraja tribe, Lembang Belau, Masanda District. The techniques used in data collection are observation, interviews with traditional shops and families who carry out the rambu solo ceremony and also documentation. The results of the study indicate that the cultural accounting system in the rambu solo ritual in the Toraja tribe, Masanda District, starts from the sequence, agreement/decision making of financial transactions with the purchase of sacrificial animals, to debt financing, the recording is done simply by writing the name of the donor and what items are donated in a notebook. As well as with the reporting reported by the to minana verbally
Creative Economy Literacy: Strategies for Improving Digital Entrepreneurship Competency for Millennials and Gen Z Badar, Muhammad; Nasir, Muhammad; N, Normiyanti; S, Herniah; Timur, Intan; Zulfaidah, Zulfaidah; Hajrah, Hajrah
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 1 No. 2 (2025): 31 Mei 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative economy has become a strategic sector in Indonesia's national economic development. This research and community service activity aims to develop and implement a creative economy literacy program that can improve digital entrepreneurship competencies for millennials and Gen Z. The method used is a mixed-method approach with a combination of participatory workshops, digital marketing training, business incubation, and continuous mentoring. The activity was carried out for six months involving 50 participants from students and young UMKM actors in Makassar City. Research instruments include creative economy literacy tests, digital entrepreneurship competency questionnaires, business activity observation sheets, and program impact evaluations. The results showed a significant increase in creative economy literacy by 78.5% from pre-test to post-test. Participants' digital marketing competency increased from 52.3% to 89.7%, while creative business management skills increased from 48.9% to 85.4%. This program successfully created 32 new creative startups with an average turnover of IDR 5.2 million per month in the first three months. This activity makes a real contribution to the development of the local creative economy ecosystem and can be replicated in other regions as a creativity-based economic empowerment model.
Co-Authors Badar, Muhammad Hajrah Hajrah, Hajrah Muhammad Nasir N, Normiyanti N, NORMIYATI Riazavita, Efni S, HERNIAH Timur, Intan