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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
S, HERNIAH
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Strategi Pemasaran Produk Abon Ikan Tuna Rubons Sinjai Kasim, Andi Irwan; Gaffar, Abd.; S, Herniah; Hutagaol, Benget
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 2 (2024): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i2.812

Abstract

Rubons Sinjai merupakan salah satu usaha mikro, kecil dan menengah yang memproduksi abon ikan yang banyak diminati konsumen karena rasanya yang unik, namun produksi abon ikan masih sedikit sehingga belum dapat memenuhi kebutuhan seluruh konsumen, dan pengaruh dari kegiatan promosi kurang baik, harga yang ditawarkan kepada konsumen relatif mahal, dan pelayanan yang diberikan kurang memuaskan, sehingga melihat masalah tersebut, pengabdian masyarakat ini bertujuan untuk mengetahui strategi apa yang akan dikembangkan dalam rangka pengembangan usaha abon ikan melalui pendekatan marketing mix. Hasil dari pengabdian masyarakat menunjukkan strategi pengembangan usaha abon ikan melalui pendekatan marketing mix adalah memberikan pengetahuan kepada UMKM Rubons Sinjai tentang analisa peluang usaha yang disebut SWOT (Strenght, weakness, opportunity, threat), yaitu membuat dan mempertahankan kualitas produk dengan harga yang mampu bersaing, membuat desain kemasan produk yang menarik dengan harga yang terjangkau, membuat  produk yang bisa lebih dan tahan lama (paling lama 3 bulan), memperluas daerah pemasaran yang strategis dengan menciptakan pengembangan produk yang menguntungkan.
Creative Economy Literacy: Strategies for Improving Digital Entrepreneurship Competency for Millennials and Gen Z Badar, Muhammad; Nasir, Muhammad; N, Normiyati; S, Herniah; Timur, Intan; Zulfaidah, Zulfaidah; Hajrah, Hajrah
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 2 (2025): 31 Mei 2025
Publisher : Universitas Pejuang Republik Indonesia

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Abstract

The creative economy has become a strategic sector in Indonesia's national economic development. This research and community service activity aims to develop and implement a creative economy literacy program that can improve digital entrepreneurship competencies for millennials and Gen Z. The method used is a mixed-method approach with a combination of participatory workshops, digital marketing training, business incubation, and continuous mentoring. The activity was carried out for six months involving 50 participants from students and young UMKM actors in Makassar City. Research instruments include creative economy literacy tests, digital entrepreneurship competency questionnaires, business activity observation sheets, and program impact evaluations. The results showed a significant increase in creative economy literacy by 78.5% from pre-test to post-test. Participants' digital marketing competency increased from 52.3% to 89.7%, while creative business management skills increased from 48.9% to 85.4%. This program successfully created 32 new creative startups with an average turnover of IDR 5.2 million per month in the first three months. This activity makes a real contribution to the development of the local creative economy ecosystem and can be replicated in other regions as a creativity-based economic empowerment model.
Creative Economy Literacy: Strategies for Improving Digital Entrepreneurship Competency for Millennials and Gen Z Badar, Muhammad; Nasir, Muhammad; N, Normiyanti; S, Herniah; Timur, Intan; Zulfaidah, Zulfaidah; Hajrah, Hajrah
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 1 No. 2 (2025): 31 Mei 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative economy has become a strategic sector in Indonesia's national economic development. This research and community service activity aims to develop and implement a creative economy literacy program that can improve digital entrepreneurship competencies for millennials and Gen Z. The method used is a mixed-method approach with a combination of participatory workshops, digital marketing training, business incubation, and continuous mentoring. The activity was carried out for six months involving 50 participants from students and young UMKM actors in Makassar City. Research instruments include creative economy literacy tests, digital entrepreneurship competency questionnaires, business activity observation sheets, and program impact evaluations. The results showed a significant increase in creative economy literacy by 78.5% from pre-test to post-test. Participants' digital marketing competency increased from 52.3% to 89.7%, while creative business management skills increased from 48.9% to 85.4%. This program successfully created 32 new creative startups with an average turnover of IDR 5.2 million per month in the first three months. This activity makes a real contribution to the development of the local creative economy ecosystem and can be replicated in other regions as a creativity-based economic empowerment model.
Co-Authors Abd. Gaffar, Abd. Badar, Muhammad Hajrah Hajrah, Hajrah Hutagaol, Benget Kasim, Andi Irwan Muhammad Nasir N, Normiyanti N, NORMIYATI Timur, Intan Zulfaidah, Zulfaidah