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The Influence of Perceptions of Religiusity, Perceptions of Ease To Use And Perceptions of Benefits of IAIN Metro Students On Purchase Decisions Using Shopee Paylater Credit Chaerani, Cahya; Umpusinga, Hasrun Afandi
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 10 No 1 (2024): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v10i1.1083

Abstract

The purpose of this research is to determine the influence of perceived religiosity, perceived convenience and perceived benefits of IAIN Metro students on purchasing decisions using Shopee Paylater credit. This research uses quantitative methods with descriptive statistics and primary data sources by distributing questionnaires using a Likert scale. The population of this research is active even semester students at IAIN Metro for the 2022-2023 academic year. The sample in this study was 98 respondents. The data that has been obtained is then processed using the SPPS version 25 application. The results of this research in the t test, the calculated value of the Perception of Religiosity variable is -1,500 ≤ 1,661, meaning that there is no influence of Perception of Religiosity on Purchasing Decisions using Shopee Paylater. The t-count value for the Perception of Ease variable is 3,157 ≥ 1,661, meaning that there is an influence of Perception of Ease on Purchasing Decisions using Shopee Paylater. The calculated value for the Perception of Benefits variable is 6,584 ≥ 1,661, meaning that there is an influence of Perception of Benefits on Purchasing Decisions using Shopee Paylater. In the F test, the results obtained were that the value of Fcount > Ftable, 40,597 > 2,703, meaning that there was a significant simultaneous influence between the variables Perception of Religiosity, Perception of Convenience and Perception of Benefits on Purchasing Decisions using Shopee Paylater. Then the R2 test obtained a result of 0,550 or 55%.
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Umpusinga, Hasrun Afandi; Warganegara, Tri Lestira Putri; Alam, Iskandar Ali; Habiburrahman, Habiburrahman; Barusman, Andala Rama Putra
Islamic Economics Journal Vol. 10 No. 2 (2024)
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i2.12133

Abstract

This research focuses on the factors that interact with each other and influence consumers' purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords "Purchase Decision" and "Travel" in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing,  Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Analyzing Employee Retention in Growing Indonesian MSMEs: Factors such as Compensation, Career Opportunities, and Leadership Styles Umpusinga, Hasrun Afandi; Utami, Eva Yuniarti; Widiawati, Wilda; Hafidurrahman, Moh
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.376

Abstract

This study looks into the intricate connections between leadership style, pay, career possibilities, employee performance, staff retention, and the productivity of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia. The study employed a quantitative research methodology using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis to gather and examine data from 487 employees of MSMEs in Indonesia. Significant conclusions emerged from the data, including the following: high employee performance positively impacts employee retention and MSME performance, structured career opportunities enhance employee outcomes, remuneration impacts both employee performance and retention, and employee retention impacts MSME performance. These results highlight HRM strategies' role in motivating workers' productivity and retention, boosting MSMEs' overall success in the Indonesian market.
How Sustainability Labels, Minimalist Design, and Brand Activism Influence Premium Product Perception Umpusinga, Hasrun Afandi; Purwoko, Bambang
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1107

Abstract

This study investigates the influence of sustainability labels, minimalist design, and brand activism on consumers’ perception of premium products. Drawing from signaling theory and consumer psychology, the research examines how these factors serve as signals that shape premium product evaluation. Using survey data analyzed through multiple regression, the findings reveal that all three variables significantly and positively impact premium product perception, with sustainability labels exerting the strongest effect. Minimalist design and brand activism also contribute meaningfully by enhancing perceived elegance and aligning brand values with consumer ethics. The results underscore the importance of integrating ethical certifications, refined aesthetics, and authentic activism in premium branding strategies to meet the evolving demands of conscious consumers. Implications for marketers and suggestions for future research are discussed.
The Influence of Firm Size, Profitability, and Audit Committee on Audit Delay: An Empirical Study of Public Companies in Indonesia Listyarini, Rakhmawati; Umpusinga, Hasrun Afandi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 5 (2025): September 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i5.1052

Abstract

The timeliness of financial reporting reflects the effectiveness of corporate governance and plays a vital role in maintaining investor confidence. Audit delay serves as a critical indicator of transparency and the quality of financial reporting among publicly listed companies. This study investigates the influence of firm size, profitability, and audit committee characteristics on audit delay in five leading manufacturing firms in Indonesia, namely PT Semen Indonesia Tbk, PT Indocement Tunggal Prakarsa Tbk, PT Indofood CBP Sukses Makmur Tbk, PT Unilever Indonesia Tbk, and PT Kalbe Farma Tbk, over the 2021–2023 period. Firm size is measured by the natural logarithm of total assets (Ln Assets), profitability is represented by Return on Assets (ROA), and the audit committee variable is determined by the number of its members. A multiple linear regression model is applied to test the effect of these variables on audit delay. The findings reveal that both firm size and profitability have a significantly negative relationship with audit delay, indicating that larger and more profitable firms tend to complete audits faster. The audit committee also exhibits a negative but moderate effect, emphasizing that effective governance contributes to shorter audit completion times. These outcomes align with agency theory and signaling theory, suggesting that timely reporting acts as a credibility signal and reduces agency costs. The study provides practical implications for corporate management, auditors, and regulatory bodies to enhance audit efficiency and strengthen investor confidence.
PENGARUH MINAT NASABAH TERHADAP PRODUK DEPOSITO Fahlevi, Muhammad Ryan; UmpuSinga, Hasrun Afandi; Nizaruddin, Nizaruddin; Anjasari, Dwi Puspa
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 5 No 1 (2022): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v5i01.4625

Abstract

This study has the aim of knowing the effect of interest in the Influence of Customer Interest on Deposit Products, this research was conducted at the Islamic People's Financing Bank Metro Madani Metro Head Office (BPRS Metro Madani KP Metro), BPRS Metro Madani KP Metro is one of the financial institutions based In sharia, there are several fund-raising products that use the profit-sharing principle that is offered, one of which is a deposit product. The research was conducted by regression analysis. The population in this study was 207 people using the Slovin formula, a sample of 69 people was obtained. The results of the study conclude that the hypothesis is fulfilled, namely customer interest has a positive and significant effect on the product, with an R Square of 0.748.