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All Journal Islamic Ecomonics Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Business, Law, and Education Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah
Umpusinga, Hasrun Afandi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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The Influence of Perceptions of Religiusity, Perceptions of Ease To Use And Perceptions of Benefits of IAIN Metro Students On Purchase Decisions Using Shopee Paylater Credit Chaerani, Cahya; Umpusinga, Hasrun Afandi
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 10 No 1 (2024): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v10i1.1083

Abstract

The purpose of this research is to determine the influence of perceived religiosity, perceived convenience and perceived benefits of IAIN Metro students on purchasing decisions using Shopee Paylater credit. This research uses quantitative methods with descriptive statistics and primary data sources by distributing questionnaires using a Likert scale. The population of this research is active even semester students at IAIN Metro for the 2022-2023 academic year. The sample in this study was 98 respondents. The data that has been obtained is then processed using the SPPS version 25 application. The results of this research in the t test, the calculated value of the Perception of Religiosity variable is -1,500 ≤ 1,661, meaning that there is no influence of Perception of Religiosity on Purchasing Decisions using Shopee Paylater. The t-count value for the Perception of Ease variable is 3,157 ≥ 1,661, meaning that there is an influence of Perception of Ease on Purchasing Decisions using Shopee Paylater. The calculated value for the Perception of Benefits variable is 6,584 ≥ 1,661, meaning that there is an influence of Perception of Benefits on Purchasing Decisions using Shopee Paylater. In the F test, the results obtained were that the value of Fcount > Ftable, 40,597 > 2,703, meaning that there was a significant simultaneous influence between the variables Perception of Religiosity, Perception of Convenience and Perception of Benefits on Purchasing Decisions using Shopee Paylater. Then the R2 test obtained a result of 0,550 or 55%.
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Umpusinga, Hasrun Afandi; Warganegara, Tri Lestira Putri; Alam, Iskandar Ali; Habiburrahman, Habiburrahman; Barusman, Andala Rama Putra
Islamic Economics Journal Vol. 10 No. 2 (2024)
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i2.12133

Abstract

This research focuses on the factors that interact with each other and influence consumers' purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords "Purchase Decision" and "Travel" in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing,  Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Analyzing Employee Retention in Growing Indonesian MSMEs: Factors such as Compensation, Career Opportunities, and Leadership Styles Umpusinga, Hasrun Afandi; Utami, Eva Yuniarti; Widiawati, Wilda; Hafidurrahman, Moh
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.376

Abstract

This study looks into the intricate connections between leadership style, pay, career possibilities, employee performance, staff retention, and the productivity of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia. The study employed a quantitative research methodology using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis to gather and examine data from 487 employees of MSMEs in Indonesia. Significant conclusions emerged from the data, including the following: high employee performance positively impacts employee retention and MSME performance, structured career opportunities enhance employee outcomes, remuneration impacts both employee performance and retention, and employee retention impacts MSME performance. These results highlight HRM strategies' role in motivating workers' productivity and retention, boosting MSMEs' overall success in the Indonesian market.
How Sustainability Labels, Minimalist Design, and Brand Activism Influence Premium Product Perception Umpusinga, Hasrun Afandi; Purwoko, Bambang
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1107

Abstract

This study investigates the influence of sustainability labels, minimalist design, and brand activism on consumers’ perception of premium products. Drawing from signaling theory and consumer psychology, the research examines how these factors serve as signals that shape premium product evaluation. Using survey data analyzed through multiple regression, the findings reveal that all three variables significantly and positively impact premium product perception, with sustainability labels exerting the strongest effect. Minimalist design and brand activism also contribute meaningfully by enhancing perceived elegance and aligning brand values with consumer ethics. The results underscore the importance of integrating ethical certifications, refined aesthetics, and authentic activism in premium branding strategies to meet the evolving demands of conscious consumers. Implications for marketers and suggestions for future research are discussed.
Co-Authors Andala Rama Putra Barusman Bambang Purwoko Chaerani, Cahya Habiburrahman Habiburrahman, Habiburrahman Hafidurrahman, Moh Iskandar Ali Alam M Yusuf S Barusman Suhaimi Suhaimi Tri Lestira Putri Warganegara Utami, Eva Yuniarti Widiawati, Wilda