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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Indonesian Journal of Community Empowerment Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Basri, Asriyani Mulia
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Strategi Pengembangan UMKM Industri Kerajinan Pasca Covid 19 di Kabupaten Buton Harjoprawiro, La; Mirosea, Nitri; Basri, Asriyani Mulia
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.20161

Abstract

The craft industry is the activity of processing raw materials into semi-finished materials or semi-finished goods. The craft industry studied focuses on the typical Buton woven sarong industry, which is one of the MSME affected by Covid-19 in Buton Regency. The aim of this research is to determine and analyze the strengths and weaknesses as well as threats and opportunities of the Buton woven cloth craft industry. The samples used were 30 typical Buton woven cloth craft MSME. This research was analyzed using SWOT analysis. SWOT analysis can produce several alternatives that can be developed after Covid 19 so that they can develop and adapt to the business environment. The results of the research show that the MSME business in the Buton woven cloth craft industry has a strength of 2.06, a weakness of 0.82, an opportunity of 1.67, and a threat of 0.94. In the SWOT analysis diagram, the craft industry is in quadrant I position so that it has strengths and opportunities. Novelty in this research is a strategy used after Covid-19, namely strengthening creative craft branding through multimedia and social media.
EDUKASI MANAJEMEN USAHA PRODUK PANGAN LOKAL BERBASIS DAUN KELOR PADA MAJELIS TAKLIM KELURAHAN BUKIT WOLIO INDAH Hindaryatiningsih, Nanik; Harjaty, Erny; Safarudin, La Ode; Basri, Asriyani Mulia; Munadi, La Ode Muh.
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 6 (2024): MAJU : Indonesian Journal of Community Empowerment, November 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/ce0ba668

Abstract

Baubau, Southeast Sulawesi, moringa leaves are generally only processed into clear vegetable soup which is believed to have medicinal properties, but have not been developed into processed products that are attractive, competitive, and have high economic value. In fact, if this business is managed seriously, it can provide benefits to the community of Bukit Wolio Indah Village, Wolio District, Baubau City. This activity was carried out through the Focus Group Discussion (FGD) method, practice, and mentoring. The results of the activity showed that partners initially had very limited knowledge about the benefits, properties, and how to process moringa leaves. However, after participating in education and direct practice, partners gained knowledge about the benefits and properties of moringa leaves, as well as skills in processing various moringa products, business management, marketing, packaging, and determining selling prices. Based on the evaluation, this local food business management education based on moringa leaves has been utilized by the Majelis Taklim mothers to start a home business that has the potential to increase family income.
Pelatihan Branding dan Promosi Digital Sebagai Strategi Peningkatan Daya Saing Pelaku Usaha UMKM Konawe Selatan Harjun, Harjun; Ikrar, Muh Fathul; Sambolayuk , Yasmin Saul; Basri, Asriyani Mulia; Rizal, Rizal; Igo BD, Abdullah; Hasniah, Hasniah; Nia, Murni; Ramly, Ramly; Samsinar, Wa Ode Fazri
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3kjrbb37

Abstract

This community service program was themed "Branding and Digital Promotion Training as a Strategy to Increase the Competitiveness of MSMEs in South Konawe." The training targeted sixteen (16) MSMEs, both in the same and different business types, who were expected to be able to develop their businesses after participating in the training. Digital marketing training for MSMEs in South Konawe positively contributed to increasing the knowledge, skills, and awareness of entrepreneurs in utilizing digital technology as a marketing strategy. Through a combination of material delivery and practice, participants mastered product photography techniques, digital catalog management, promotional content creation, branding strategies, social media utilization, and marketplace management, enabling them to build a more professional business identity and expand market reach. Therefore, this training is a strategic step in encouraging the digital transformation of MSMEs, increasing their competitiveness, and supporting the sustainable improvement of MSME welfare and the regional economy.
Co-Authors Harjaty, Erny Harjoprawiro, La Harjun, Harjun Hasniah Hasniah Igo BD, Abdullah Ikrar, Muh Fathul La Ode Muhamad Munadi Nanik Hindaryatiningsih Nia, Murni Nitri Mirosea Ramly, Ramly Rizal Rizal Safarudin, La Ode Sambolayuk , Yasmin Saul Samsinar, Wa Ode Fazri