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Strategi Pengembangan UMKM Industri Kerajinan Pasca Covid 19 di Kabupaten Buton Harjoprawiro, La; Mirosea, Nitri; Basri, Asriyani Mulia
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.20161

Abstract

The craft industry is the activity of processing raw materials into semi-finished materials or semi-finished goods. The craft industry studied focuses on the typical Buton woven sarong industry, which is one of the MSME affected by Covid-19 in Buton Regency. The aim of this research is to determine and analyze the strengths and weaknesses as well as threats and opportunities of the Buton woven cloth craft industry. The samples used were 30 typical Buton woven cloth craft MSME. This research was analyzed using SWOT analysis. SWOT analysis can produce several alternatives that can be developed after Covid 19 so that they can develop and adapt to the business environment. The results of the research show that the MSME business in the Buton woven cloth craft industry has a strength of 2.06, a weakness of 0.82, an opportunity of 1.67, and a threat of 0.94. In the SWOT analysis diagram, the craft industry is in quadrant I position so that it has strengths and opportunities. Novelty in this research is a strategy used after Covid-19, namely strengthening creative craft branding through multimedia and social media.
PEMBERDAYAAN MASYARAKAT MELALUI PENGOLAHAN BUAH-BUAHAN MENJADI FRUIT’S CANDY DALAM MENINGKATKAN EKONOMI KELUARGA DI DESA SINDANGKASIH Nurwati, Nurwati; Sarita, Buyung; Hamid, Wahyuniati; Bahar, Harmiaty; Harjoprawiro, La; Latupapua, Conchita V
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3612

Abstract

Desa Sindangkasih adalah wilayah yang berada di Kecamatan Ranomeeto Barat Kabupaten Konawe Selatan Provinsi Sulawesi Tenggara. Desa Sindangkasih memiliki potensi pertanian yang tinggi yaitu buah-buahan, namun kenyataannnya hasil pertanian tersebut tidak dapat mensejahterahkan masyarakat desa tersebut. Melihat fenomena tersebut, maka dilakukan pemberdayaan masyarakat melalui pelatihan pembuatahfruit’scandy dari buah-buahan dengan tujuan meningkatkan keterampilan masyarakat sehingga dapat menambah nilai jual, mengoptimalkan potensi pertanian, serta meningkatkan perekonomian keluarga. Adapun yang digunakan yaitu metode ceramah dan diskusi mengenai cara pengolahan fruit’scandy. Hasil pengabdian tersebut yaitu masyarakat Desa Sindangkasih menjadi kreatif dan mampu membuka lapangan usahanya sendiri, serta mampu meningkatkan perekonomian keluarga
KEARIFAN LOKAL MASYARAKAT MUNA DALAM PENGELOLAAN HASIL PANEN JAGUNG SEBAGAI UPAYA MENJAGA KETAHANAN PANGAN Marhini, La Ode; Harjoprawiro, La; Malik, Elmy Selfiana; Saputri, Shinta Arjunita; Rihu, Agus
Seshiski: Southeast Journal of Language and Literary Studies Vol 1 No 2 (2021): Volume 1, Issue 2, December 2021
Publisher : Himpunan Sarjana Kesusastraan Indonesia, Komisariat Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53922/seshiski.v1i2.23

Abstract

Limited resources require people to be wise and creative to exist in the particular demographic circumtances. This is also perceived by the people in Liangkabhori village, Muna Regency. The condition of the karst hilly soil and the limited supply of water as well as seasonal changes that are sometimes uncertain require the community to maximize harvest and effective storage so that food supplies are always available. This study aims to describe the vocabulary of corn hasrvest and local wisdom of the Muna community in Liangkabhori village in managing corn harvests as an effort to maintain food sustainability. The research method uses a qualitative descriptive approach. The results show that in an effort to maintain food security, the community has local knowledge in the process of managing corn harvests so that the harvest can still be consumed in the long term. The series of harvest management processes are (1) knowledge of the estimated harvest period of corn which is determined by three things, namely the age of corn, the appearance or visuality of corn fruit or corn leaves and weather conditions at harvest. (2) knowledge of the harvesting process (detongka) and initial treatment of newly harvested corn, (3) knowledge of sorting corn (Depinde), namely corn is selected and sorted and categorized into five types, namely perapi corn, kampuru corn, obunta corn, kamansighonu-ghonu corn and obhoka corn, (4) cleaning of corn cobs and hairs (Detoto) and (5) Storage (Kasoria)
PENGUATAN KEWIRAUSAHAAN DAN MANAJEMEN USAHA PADA KOMUNITAS NELAYAN DESA BOKORI Zaid, Sudirman; Juharsah; Hamid, Wahyuniati; Bahar , Harmiaty; Harjoprawiro, La
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2148

Abstract

This community service program aims to strengthen entrepreneurial capacity and marketing management in the fishing community of Bokori Village, Konawe Regency, Southeast Sulawesi. The main problems faced by partners include low understanding of fishery product branding, minimal knowledge of digital marketing, limited product packaging skills, and weak business management of fishery MSMEs. The implementation method uses a participatory approach through training, mentoring, and hands-on practice involving 30 fishery business actors. The program was implemented for 30 days with activities including branding and product identity training, digital marketing and social media workshops, value-added product packaging training, and business financial management assistance. Program results show significant improvements in understanding branding concepts, ability to use digital platforms for marketing, attractive product packaging skills, and better business financial management. From a marketing management perspective, this program successfully developed a comprehensive marketing mix strategy, created product differentiation through local branding, and opened wider market access through digitalization.