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All Journal Al Hanin Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) The Eastasouth Journal of Social Science and Humanities Journal of Computer Science Advancements
Usup, Usup
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : West Science Interdisciplinary Studies

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The Impact of Green HRM Policies and Employee Green Behavior on Organizational Sustainability in the East Java Manufacturing Industry Soelistianto, Farida Arinie; Usup, Usup; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1841

Abstract

This study explores the impact of Green Human Resource Management (GHRM) policies and green employee behavior on organizational sustainability within the manufacturing industry in East Java. A quantitative research design was employed, using a sample of 160 respondents and a Likert scale (1-5) to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the relationships between the variables. The results show that GHRM policies significantly positively influence green employee behavior and organizational sustainability. Furthermore, green employee behavior was found to mediate the relationship between GHRM policies and organizational sustainability. These findings suggest that the implementation of green HRM practices plays a crucial role in encouraging environmentally responsible behaviors, ultimately contributing to the overall sustainability of the organization. This research offers valuable insights for manufacturing organizations seeking to enhance their sustainability practices through effective human resource management.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Sudirjo, Frans; Sudarsono , Sudarsono; Usup, Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
Co-Authors Ahmad Nur Budi Utama Arief Yanto Rukmana Chalid, Nurbani Frans Sudirjo Harti, Umi Judijanto, Loso Kurniawan, Nur Hasan Lesmana, Tera Lucas, Laura Nanang Qosim Pahrijal, Rival Purwaningsih, Dewi Ismu Qingjun, Chu Sahirin, Rohmat Soelistianto, Farida Arinie Sudarsono , Sudarsono Titik Haryanti