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All Journal Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) Abdi Seni Gelar : Jurnal Seni Budaya Gestalt : Jurnal Desain Komunikasi Visual Jurnal Pendidikan dan Teknologi Indonesia Jurnal Pendidikan Seni dan Industri Kreatif
Ridlo, M Harun Rosyid
Institut Seni Indonesia Surakarta
Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Abdi Seni

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UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizh, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values ​​to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone
UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizha, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i2.6368

Abstract

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values ​​to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone
Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Iman, Priaji; Raina, Pratita Rara; Ridlo, M. Harun Rosyid
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Abstract

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service
Co-Authors Amalia, Fani Arifin, Hanifah Bagaskara, Danendra Bayu Setiawan BAYU SETIAWAN Hidayatulloh, Ismu Adiyat Iman, Priaji Maharani, Utin Della Monica Revias Purwa Kusuma Prilosadoso, Basnendar Herry Raina, Pratita Rara Risqita, Exa Syafina Jullyan Rizkizh, Ditya Fajar Rizkizha, Ditya Fajar Santi, Oasis Fadila Setiawan, William Sri Wulandari Wulandari, Sri Zanzabil, Bilqis Katuffahati