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All Journal Jurnal Manajemen Bisnis Jurnal Ekonomi Jurnal Serambi Ekonomi dan Bisnis PENG: Jurnal Ekonomi dan Manajemen Journal of International Accounting, Taxation and Information Systems Jurnal Aplikasi Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin
Rachmi, Asminah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Ana Mawardah, Allisa; Rachmi, Asminah; Zaini, Achmad
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
Analysis of the Influence of Price and Product Variation on Consumer Buying Interest at Tjap Djajakarta Malang Akbar, Muhammad Alfaisal; Rachmi, Asminah
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 4 (2024): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i4.75

Abstract

Two key factors that play a crucial role in the growth of Tjap Djajakarta Malang are the diversity of prices and products. The aim of this research is to investigate how Price and Product Variations impact Consumer Buying Interest in Tjap Djajakarta Malang, both individually and collectively. This study employed quantitative methods, focusing on two independent variables: Price (X1) and Product Variations (X2). The dependent variable in this study was Buying Interest (Y). Questionnaires were utilised to collect data from a sample of 98 respondents, selected using purposive sampling techniques. The analysis of the data included multiple regression, determination of coefficients, and testing of hypotheses.  According to the results of the t-test (partial), the first hypothesis (H1) has been confirmed. This suggests that the price factor (X1) has a partially positive effect on purchasing interest at Tjap Djajakarta. The second hypothesis (H2) has also been supported. This indicates that the product variety factor (X2) partially influences purchasing interest at Tjap Djajakarta Malang. Upon conducting the F-test (simultaneous) for the third hypothesis (H3), it was found that H3 is accepted while H0 is rejected.  Therefore, it can be inferred that both price and product range have a combined positive impact on consumer interest at Tjap Djajakarta Malang. Based on the findings of this study, it is recommended that Tjap Djajakarta retains its pricing strategy and expands its product offerings to attract more customers and become their preferred option.
The Influence of Online Customer Review and Online Customer Rating on Purchase Intention in TikTok Shop E-Commerce (A Study on TikTok Shop Online Consumers @Vivacosmetics) Mazidah, Athaya Faza; Wijayanti, Rena Feri; Rachmi, Asminah
Jurnal Ekonomi Vol. 15 No. 01 (2026): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The rapid growth of e-commerce has led to the rise of social commerce platforms, including TikTok Shop, which has experienced significant user expansion in Indonesia. Among the most rapidly growing product categories on TikTok Shop is beauty, particularly brands like Viva Cosmetics. Two key factors that influence consumer purchase interest in this context are online customer reviews and online customer ratings. Therefore, this study aims to examine the effect of online customer reviews (X1) and online customer ratings (X2) on consumer purchase interest (Y) in Viva Cosmetics products on TikTok Shop. This study employed a quantitative approach with a survey research design. The sampling method used was probability sampling with a proportionate stratified random sampling technique. The sample consisted of 100 respondents who were TikTok Shop users residing in Malang City and had seen or shown interest in Viva Cosmetics products. Data were collected through online questionnaires, and the analytical methods used included multiple linear regression and hypothesis testing to analyze the influence between the independent and dependent variables. The results of the study indicate that both online customer reviews (X1) and online customer ratings (X2) have a positive and significant effect on consumer purchase interest. The partial hypothesis test results show that each variable independently influences purchase interest positively and significantly. Furthermore, the simultaneous test results reveal that online customer reviews and online customer ratings together have a significant and positive impact on consumer purchase interest. Based on these findings, it can be concluded that Viva Cosmetics consumers on TikTok Shop exhibit high purchase interest influenced by online reviews and ratings. Therefore, business operators should pay attention to the quality of customer reviews and maintain high product ratings to increase product attractiveness and strengthen consumer trust.
Co-Authors Achmad Zaini Akbar, Muhammad Alfaisal Ana Mawardah, Allisa Angraeni, Devita Nurul Awur Kuereng, Ruk Elijah Biasmoro, Bramanta Beckham Fitasari, Nur Fatma Iffatul Ulaa, Wafiq Ita Rifiani Permatasari, Ita Rifiani Mazidah, Athaya Faza Mohammad Maskan, Mohammad Nurtjahjani, Fullchis Pawestri Raharsiwi, Giga Rena Feri Wijayanti Shofiyah, Dina Syahidah, Mutia