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All Journal PROFIT : Jurnal Administrasi Bisnis INTEGRITAS : Jurnal Pengabdian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Ekonomi Jurnal of Applied Business and Banking (JABB) International Journal of Humanities Education and Social Sciences SENTRI: Jurnal Riset Ilmiah Diversity Logic Journal Multidisciplinary International Journal of Economics, Business and Innovation Research Jurnal Aplikasi Bisnis
Rena Feri Wijayanti
Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Penampilan Keberagaman dalam Periklanan terhadap Minat Pembelian Lina Budiarti; Wijayanti, Rena Feri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2262

Abstract

This study aims to determine the effect of the appearance of racial diversity, body type, hair type, and skin color in advertisements on purchase intention. A total of 105 questionnaires were distributed to students in Malang City who were selected using convenience sampling technique. Hypothesis testing is done by using one sample t-test. The results showed that respondents did not have a good perception of diversity in advertising, in terms of race, body type, hair type, and skin color.
INFLUENCE OF PACKAGING DESIGN AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF JANJI JIWA JILID 656 MALANG CITY Mikona, Martina Putri; Wijayanti, Rena Feri
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.88

Abstract

Background. Product packaging design does hold an important influence in efforts to improve product quality to increase satisfaction with a product. Product quality can motivate purchases by increasing customer satisfaction, quality products will make customers feel satisfied. One of the newcomer brands in the coffee shop business in Malang City. Janji Jiwa Jilid 656 coffee shop is one of the local coffee franchises under PT Lunar Boga. Research Purpose. This study aimed to analyse packaging design and product quality affect customer satisfaction at Janji Jiwa Jilid 656 Malang City.  Research Method. This research used quantitative research methods. The collection technique was obtained from a questionnaire. Sampling used non-probality sampling with purposive sampling method with a total sample 100 respondents of Janji Jiwa Jilid 656 Malang City customers. The questionnaire results observed from a Likert scale. Findings. Variables X1 (Packaging Design), X2 (Product Quality), and Y (Customer Satisfaction) are by the value of r-count> from r-table (0.196) and significance <0.05. Packaging design and product quality simultaneously have a significant effect on the satisfaction of Janji Jiwa Jilid 656 Malang City. Conclusion. From the research results, it is hoped that Janji Jiwa Jilid 656 Malang City will ensure and maintain packaging design and product quality and make improvements. So that both aspects are in a stable condition and provide good preferences and can support business continuity and customers will always come back to Janji Jiwa Jilid 656 Malang City and create good customer satisfaction.
Usability Testing of the Metadata Management of Audio Archive Pribadi, Joni Dwi; Wijayanti, Rena Feri; Armayrishtya, Zhulvardyan; Dhakirah, Sanita; Mufarikhatin, Khoiri
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1329

Abstract

The aim of this research is to test the usability of the audio archive metadata management application. This application is used to record all song collection data in the form of cassettes and vinyl and is also used to search for collection data easily and quickly. This research used System Usage Scale (SUS) method to test the application usability. The SUS Testing was carried out by distributing a questionnaire which consists of 10 statements to 30 respondents to determine the assessment scale based on percentile rank, grade, adjective rating, acceptability, and net promoter score. The result of the system usage scale testing showed an average total score of 83. By detail, this result explained that the percentile range assessment scale is between 90-95%, grade is A, adjective rating is in the Excellent category, acceptability is in the acceptable category, and net promoter is in the promoter category. Thus, it can be concluded that the audio archive metadata management application is suitable for use as a search and retrieval tool for song collections in the form of cassettes and vinyl. However, in order to increase the application’s usefulness, the application can be more developed in the future by adding additional features to meet the criteria as a better metadata management tool.
PENGARUH HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Dasuqie, Arif Alfaridzy; Wijayanti, Rena Feri; Zaini, Achmad
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 1 (2025): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i1.29981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan analisis deskripif kuantitatif. Populasi dalam penelitian ini adalah konsumen produk makanan UMKM Pocong Pancong di Kota Malang. Batasan populasi pada penelitian ini adalah konsumen yang berpotensi membeli produk UMKM Pocong Pancong minimal 1 kali. Dan selama tahun 2023 jumlah konsumen yang berkunjung sebanyak 11.904 orang. Untuk menentukan sampel menggunakan metode non probability sampling dan berdasarkan rumus slovin didapatkan sampel sebanyak 100 orang. Metode analisis dalam penelitian ini menggunakan teknik analisis regresi berganda sedangkan untuk pengujian hipotesis, digunakan uji koefisien determinasi (R2), uji parsial (uji t) dan uji F yang digunakan untuk mengetahui apakah semua variabel independen yang dimasukkan dalam model mempunyai pengaruh secara keseluruhan terhadap variabel dependen yang digunakan untuk mengetahui pengaruh dari masing-masing variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa (1) Harga secara parsial berpengaruh terhadap keputusan pembelian (2) Electronic Word of Mouth secara parsial berpengaruh terhadap keputusan pembelian. (3) Harga dan electronic word of mouth secara simultan berpengaruh terhadap keputusan pembelian.
The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia Unarto, Tirto; Narasuci, Win; Budiarti, Lina; Wijayanti, Rena Feri; Evelina, Tri Yulistyawati
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4462

Abstract

This  study  aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.
The Effectiveness of VBA-based File Management Pribadi, Joni Dwi; Wijayanti, Rena Feri; Wardani, Tri Istining; Permanasari, Kartika Indah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2380

Abstract

File management is the process of organizing, storing, and manipulating digital files on a computer system. Several key aspects such as documents can be easily accessed, protected in terms of authenticity, and managed efficiently are criteria for good physical and digital file management. In addition, by implementing a good file management, archives can be easily and quickly retrieved again when needed, classified clearly, named consistently for easy tracking, protected from loss and damage, and maintained their authenticity for valid evidence. Not only that, the scalability of file management can also be developed according to future document growth, is adaptive to business needs, and sustainability maintained. This study aims to create and measure the effectiveness of a VBA-based File Management Application as a file mitigation effort in the Digital Era. This study uses action research and functional black box testing methods. The results of this study indicate that the VBA-based application created has met the criteria for good file management, namely easy to use, creates and stores documents securely, easy to trace back, reliably protected in terms of authenticity, and all its functions run as expected. This application is expected to be evaluated and monitored regularly during the implementation for further development.
Consumption Value dan Pengaruhnya terhadap Minat Pembelian Produk Local Brand Wijayanti, Rena Feri; Budiarti, Lina; Pribadi, Joni Dwi; Lova, Evy Fajriantina; Oktora, Yekie Senja; Kusumasasti, Ika
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4674

Abstract

The development of beauty products in Indonesia shows impressive growth. One example is the growth of local brand beauty products. The growth of beauty products demonstrates the potential for consumption, as consumers consider beauty products a necessity that continues to attract purchase interest. This study aims to analyze the consumption value of local brand product purchase interest. This study used a quantitative approach. The population consists of Malang residents familiar with local beauty products. The sample size was 128 respondents, drawn through purposive sampling techniques. Data collection was conducted through questionnaires. Validity and reliability tests used in this study showed that the questionnaire items used were valid and reliable. Subsequent tests were conducted, including the Classical Assumption test, multiple linear regression tests, and partial and simultaneous hypothesis testing. Based on the results of the data analysis, it was found that functional value and conditional value did not have a significant effect. In contrast, emotional value, social value, and epistemic value had a significant effect. The findings open up opportunities for further research to explore the same product category in more depth or expand the scope to other product categories, thereby providing a more varied picture.
PENGARUH CITRA TOKO, VARIASI KUALITAS, PRODUCT SIGNATURENESS TERHADAP KUALITAS YANG DIPERSEPSIKAN DAN DAMPAKNYA PADA MINAT PEMBELIAN PRODUK PRIVATE LABEL BRANDS (Survai pada Konsumen “Inspired 27 Store”) Wijayanti, Rena Feri; Suharyono, Suharyono; Suyadi, Imam
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 1 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.093 KB)

Abstract

Abstrak Tujuan penelitian ini adalah 1) menganalisis dan menjelaskan pengaruh citra toko, variasi kualitas dan product signatureness terhadap kualitas yang dipersepsikan konsumen, 2) menganalisis dan menjelaskan pengaruh citra toko, variasi kualitas dan product signatureness terhadap terhadap minat pembelian, 3) menganalisis dan menjelaskan pengaruh kualitas yang dipersepsikan konsumen terhadap minat pembelian. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatory. Metode pengambilan data dilakukan dengan metode survai. Populasi dan sampel dalam penelitian ini adalah konsumen “Inspired 27 Store” Malang dengan jumlah sampel 68 orang dan teknik pengambilan sampel dengan accidental sampling. Metode yang digunakan adalah Partial Least  Square (PLS). Hasil penelitian menunjukkan bahwa 1) citra toko, variasi kualitas dan product signatureness memiliki pengaruh positif dan signifikan terhadap kualitas yang dipersepsikan konsumen, 2) citra toko, variasi kualitas dan product signatureness memiliki pengaruh positif dan signifikan terhadap minat pembelian, 3) kualitas yang dipersepsikan berpengaruh positif namun tidak signifikan terhadap variabel minat pembelian. Kata kunci: Ritel, citra toko, kualitas, product signatureness, kualitas yang dipersepsikan, minat pembelian, private label.   Abstract The objectives of this research  are 1) to analyze and explain the influence of store image, quality variance, and product signatureness on consumer quality perception. 2) analyze and explain the influence of store image, quality variance, and product signatureness on purchase intention. 3) anlyze and explain the influence of consumer quality perceptions on purchase intention. Types of research  used in this study is eksplanatory research. Methods of data collection by survey techniques. Populations and samples in this study are the buyer at “Inspired 27 Store” Malang. A sample of 68 peoples and sample collection technique is accidental sampling. The analytical method was Partial Least Square (PLS). These results showed that 1) store image, quality variance, and product signatureness have positive and significant effect on consumer quality perception. 2) store image, quality variance, and product signatureness have positive and significant effect on purchase intention. 3) consumer quality perceptions has positives but not significant effect on purchase intention. Keywords: Retailing, store image, quality variance, product signatureness, consumer quality perception, purchase intention, private label.
PENGARUH IKLAN MEDIA SOSIAL DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT Cahayati, Fira Sabilillah Aprilia; Wijayanti, Rena Feri
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.4457

Abstract

Permintaan terhadap produk kecantikan yang meningkat, menjadikan produsen kosmetik dan perawatan kecantikan menciptakan, mengembangkan, dan memasarkan produk ke masyarakat. Peningkatan penjualan dapat dilakukan melalui pemasaran yang baik. Pemasaran yang dapat dilakukan oleh perusahaan dalam meningkatkan pembelian antara lain adalah iklan media sosial dan penggunaan brand ambassador. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh iklan media sosial dan brand ambassador terhadap keputusan pembelian produk Scarlett. Penelitian ini merupakan penelitian kuantitatif dan menggunakan teknik pengumpulan data kuesioner yang diberikan kepada 100 responden konsumen produk Scarlett di Kota Malang. Responden dipilih dengan metode Sampling Insidental. Metode analisa data menggunakan analisis regresi linier berganda dan uji hipotesis. Dari hasil penelitian ini dapat disimpulkan bahwa iklan media sosial dan brand ambassador dapat mempengaruhi keputusan pembelian pada produk Scarlett. Diharapkan Scarlett dapat memberikan informasi yang lebih baik dalam iklan media sosial dan meningkatkan upaya agar kehadiran brand ambassador dapat memberikan target pasar yang diinginkan oleh perusahaan.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GARAM LOSOSA Firdaus, Ridha; Wijayanti, Rena Feri
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.4505

Abstract

Kebutuhan garam untuk konsumsi di Indonesia terus meningkat, namun konsumsi garam yang berlebih akan berdampak buruk pada kesehatan. Dan garam Lososa merupakan jawaban dari permasalahan tersebut sebagai garam untuk kesehatan. Citra sebuah merek dan kualitas produk dapat membangun minat dan mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh citra merek dan kualitas produk terhadap keputusan pembelian garam Lososa. Penelitian ini merupakan penelitian kuantitatif dengan dua variabel bebas citra merek dan kualitas produk serta keputusan pembelian sebagai variabel terikat. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel100 orang dengan kriteria responden berusia 30 tahun ke atas, berdomisili di Malang dan pernah mengonsumsi garam Lososa. Teknik pengumpulan data menggunakan kuesioner dan teknik analisis data yang digunakan adalah regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa besarnya kontribusi pengaruh variabel yang diteliti sebesar 60,7 persen dan 39,3 persen dipengaruhi variabel yang tidak diteliti. Hasil uji t pada variabel citra merek dan kualitas produk memiliki nilai thitung lebih besar dari ttabel dengan signifikansi di bawah 0,05 artinya variabel citra merek dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Hasil penelitian ini dapat disimpulkan bahwa citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian Lososa.
Co-Authors Achmad Zaini Anggara, Dimas Yos Arjo, Tri Ramadani Ayu Sulasari Cahayati, Fira Sabilillah Aprilia Dasuqie, Arif Alfaridzy Evelina, Tri Yulistyawati Fauzi Ahmad Muda Firdaus, Ridha Imam Suyadi Joni Dwi Pribadi Kartika Indah Permanasari Kusumasasti, Ika Lina Budiarti Lina Budiarti, Lina Lova, Evy Fajriantina Mazidah, Athaya Faza Mikona, Martina Putri Mufarikhatin, Khoiri Narasuci, Win Oktora, Yekie Senja Rachmi, Asminah Rizky Kurniawan Murtiyanto Samboro, Joko Sanita Dhakirah Setyo Nugroho Shodiq, Aliffatur Akbar Suharyono Suharyono Unarto, Tirto Wardani, Tri Istining Zhulvardyan Armayrishtya