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All Journal PROFIT : Jurnal Administrasi Bisnis J-MACC : Journal of Management and Accounting INTEGRITAS : Jurnal Pengabdian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal of Applied Business and Banking (JABB) International Journal of Humanities Education and Social Sciences SENTRI: Jurnal Riset Ilmiah Diversity Logic Journal Multidisciplinary Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Aplikasi Bisnis
Rena Feri Wijayanti
Universitas Brawijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Penampilan Keberagaman dalam Periklanan terhadap Minat Pembelian Lina Budiarti; Wijayanti, Rena Feri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2262

Abstract

This study aims to determine the effect of the appearance of racial diversity, body type, hair type, and skin color in advertisements on purchase intention. A total of 105 questionnaires were distributed to students in Malang City who were selected using convenience sampling technique. Hypothesis testing is done by using one sample t-test. The results showed that respondents did not have a good perception of diversity in advertising, in terms of race, body type, hair type, and skin color.
PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE Wijayanti, Rena Feri; Evelina, Tri Yulistyawati; Budiarti, Lina; Pribadi, Joni Dwi
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4773

Abstract

The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace especially Shopee which is not deeply studied yet on previous research. The sample of this research is 97 respondents by purposive sampling. Data analysis has conducted by multiple linear regression. Finding of this research is a phycological factor has a significant effect on online purchase decisions.
PERILAKU VARIETY SEEKING GENERASI Z SERTA DAMPAKNYA TERHADAP BRAND SWITCHING Budiarti, Lina; Wijayanti, Rena Feri
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.5678

Abstract

Variety seeking behavior is often found in generation Z. This research aims to explore the influence of variety seeking behavior in generation Z on brand switching. This research is an explanatory research type involving 58 respondents selected using a purposive sampling technique from the population of students who use fragrance products. The criteria used in selecting respondents were that respondents purchased and used fragrance products of at least two different brands, and respondents were individuals from generation Z. The hypothesis testing technique was carried out using a simple linear regression analysis method. The research results show that generation Z's variety seeking behavior has a positive effect on brand switching.
INFLUENCE OF PACKAGING DESIGN AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF JANJI JIWA JILID 656 MALANG CITY Mikona, Martina Putri; Wijayanti, Rena Feri
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.88

Abstract

Background. Product packaging design does hold an important influence in efforts to improve product quality to increase satisfaction with a product. Product quality can motivate purchases by increasing customer satisfaction, quality products will make customers feel satisfied. One of the newcomer brands in the coffee shop business in Malang City. Janji Jiwa Jilid 656 coffee shop is one of the local coffee franchises under PT Lunar Boga. Research Purpose. This study aimed to analyse packaging design and product quality affect customer satisfaction at Janji Jiwa Jilid 656 Malang City.  Research Method. This research used quantitative research methods. The collection technique was obtained from a questionnaire. Sampling used non-probality sampling with purposive sampling method with a total sample 100 respondents of Janji Jiwa Jilid 656 Malang City customers. The questionnaire results observed from a Likert scale. Findings. Variables X1 (Packaging Design), X2 (Product Quality), and Y (Customer Satisfaction) are by the value of r-count> from r-table (0.196) and significance <0.05. Packaging design and product quality simultaneously have a significant effect on the satisfaction of Janji Jiwa Jilid 656 Malang City. Conclusion. From the research results, it is hoped that Janji Jiwa Jilid 656 Malang City will ensure and maintain packaging design and product quality and make improvements. So that both aspects are in a stable condition and provide good preferences and can support business continuity and customers will always come back to Janji Jiwa Jilid 656 Malang City and create good customer satisfaction.
Usability Testing of the Metadata Management of Audio Archive Pribadi, Joni Dwi; Wijayanti, Rena Feri; Armayrishtya, Zhulvardyan; Dhakirah, Sanita; Mufarikhatin, Khoiri
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1329

Abstract

The aim of this research is to test the usability of the audio archive metadata management application. This application is used to record all song collection data in the form of cassettes and vinyl and is also used to search for collection data easily and quickly. This research used System Usage Scale (SUS) method to test the application usability. The SUS Testing was carried out by distributing a questionnaire which consists of 10 statements to 30 respondents to determine the assessment scale based on percentile rank, grade, adjective rating, acceptability, and net promoter score. The result of the system usage scale testing showed an average total score of 83. By detail, this result explained that the percentile range assessment scale is between 90-95%, grade is A, adjective rating is in the Excellent category, acceptability is in the acceptable category, and net promoter is in the promoter category. Thus, it can be concluded that the audio archive metadata management application is suitable for use as a search and retrieval tool for song collections in the form of cassettes and vinyl. However, in order to increase the application’s usefulness, the application can be more developed in the future by adding additional features to meet the criteria as a better metadata management tool.
PENGARUH HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Dasuqie, Arif Alfaridzy; Wijayanti, Rena Feri; Zaini, Achmad
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 1 (2025): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i1.29981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan analisis deskripif kuantitatif. Populasi dalam penelitian ini adalah konsumen produk makanan UMKM Pocong Pancong di Kota Malang. Batasan populasi pada penelitian ini adalah konsumen yang berpotensi membeli produk UMKM Pocong Pancong minimal 1 kali. Dan selama tahun 2023 jumlah konsumen yang berkunjung sebanyak 11.904 orang. Untuk menentukan sampel menggunakan metode non probability sampling dan berdasarkan rumus slovin didapatkan sampel sebanyak 100 orang. Metode analisis dalam penelitian ini menggunakan teknik analisis regresi berganda sedangkan untuk pengujian hipotesis, digunakan uji koefisien determinasi (R2), uji parsial (uji t) dan uji F yang digunakan untuk mengetahui apakah semua variabel independen yang dimasukkan dalam model mempunyai pengaruh secara keseluruhan terhadap variabel dependen yang digunakan untuk mengetahui pengaruh dari masing-masing variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa (1) Harga secara parsial berpengaruh terhadap keputusan pembelian (2) Electronic Word of Mouth secara parsial berpengaruh terhadap keputusan pembelian. (3) Harga dan electronic word of mouth secara simultan berpengaruh terhadap keputusan pembelian.
BIMBINGAN PENERAPAN PRODUCT VISUAL GUNA MENDUKUNG PEMASARAN ONLINE PADA USAHA BAWANG GORENG UMKM MAHASISWA MLG Wijayanti, Rena Feri; Budiarti, Lina; Evelina, Tri Yulistyawati; Sukma, Erlangga Andi; Dhakirah, Sanita
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6046

Abstract

The various products offered by online-based businesses certainly bring challenges to catch consumers' attention. Understanding the importance of a product's appearance (product visual) in high competition opens the eyes of businessmen who want to get involved in online businesses that require thorough preparation, one of which is the aspect of the product's visual appearance displayed on the online platform used. One of the main focuses of this community service is aligned with the needs of partners is to develop the market by trying to expand through the marketplace, so the service team maximizes resources and efforts to be able to help maximize the application of product visuals to strengthen the products offered in the online platform so they can attract the attention of online shopping lovers to look for further product information from the existence of aesthetic product images. The method used in this community service activity is assistance starting from determining the appropriate concept, selecting product variants that are superior products, and consulting with photography experts to get product photos that contain photography/aesthetics aspects. The result of this community service is some photos of the product that are ready to be uploaded on a social media or marketplace platform.
The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia Unarto, Tirto; Narasuci, Win; Budiarti, Lina; Wijayanti, Rena Feri; Evelina, Tri Yulistyawati
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4462

Abstract

This  study  aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.
The Effectiveness of VBA-based File Management Pribadi, Joni Dwi; Wijayanti, Rena Feri; Wardani, Tri Istining; Permanasari, Kartika Indah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2380

Abstract

File management is the process of organizing, storing, and manipulating digital files on a computer system. Several key aspects such as documents can be easily accessed, protected in terms of authenticity, and managed efficiently are criteria for good physical and digital file management. In addition, by implementing a good file management, archives can be easily and quickly retrieved again when needed, classified clearly, named consistently for easy tracking, protected from loss and damage, and maintained their authenticity for valid evidence. Not only that, the scalability of file management can also be developed according to future document growth, is adaptive to business needs, and sustainability maintained. This study aims to create and measure the effectiveness of a VBA-based File Management Application as a file mitigation effort in the Digital Era. This study uses action research and functional black box testing methods. The results of this study indicate that the VBA-based application created has met the criteria for good file management, namely easy to use, creates and stores documents securely, easy to trace back, reliably protected in terms of authenticity, and all its functions run as expected. This application is expected to be evaluated and monitored regularly during the implementation for further development.
Consumption Value dan Pengaruhnya terhadap Minat Pembelian Produk Local Brand Wijayanti, Rena Feri; Budiarti, Lina; Pribadi, Joni Dwi; Lova, Evy Fajriantina; Oktora, Yekie Senja; Kusumasasti, Ika
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4674

Abstract

The development of beauty products in Indonesia shows impressive growth. One example is the growth of local brand beauty products. The growth of beauty products demonstrates the potential for consumption, as consumers consider beauty products a necessity that continues to attract purchase interest. This study aims to analyze the consumption value of local brand product purchase interest. This study used a quantitative approach. The population consists of Malang residents familiar with local beauty products. The sample size was 128 respondents, drawn through purposive sampling techniques. Data collection was conducted through questionnaires. Validity and reliability tests used in this study showed that the questionnaire items used were valid and reliable. Subsequent tests were conducted, including the Classical Assumption test, multiple linear regression tests, and partial and simultaneous hypothesis testing. Based on the results of the data analysis, it was found that functional value and conditional value did not have a significant effect. In contrast, emotional value, social value, and epistemic value had a significant effect. The findings open up opportunities for further research to explore the same product category in more depth or expand the scope to other product categories, thereby providing a more varied picture.
Co-Authors Achmad Zaini Anggara, Dimas Yos Arjo, Tri Ramadani Armayrishtya, Zhulvardyan Ayu Sulasari Cahayati, Fira Sabilillah Aprilia Dasuqie, Arif Alfaridzy Erlangga Andi Sukma Evelina, Tri Yulistyawati Fauzi Ahmad Muda Firdaus, Ridha Imam Suyadi Joni Dwi Pribadi Kartika Indah Permanasari Kusumasasti, Ika Lina Budiarti Lina Budiarti, Lina Lova, Evy Fajriantina Mikona, Martina Putri Mufarikhatin, Khoiri Mustain, Kun Narasuci, Win Oktora, Yekie Senja Sanita Dhakirah Setyo Nugroho Suharyono Suharyono Unarto, Tirto Wardani, Tri Istining