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Journal : Global Research on Tourism Development and Advancement (GARUDA)

Pengaruh Tourist Experience dan Travel Motivation Terhadap Revisit Intention di Wisata Puncak Lawang Pratama, Jefri Febrian; Wulandari, Dwi Pratiwi
Stupa Vol 6 No 1 (2024): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.6.1.29-40

Abstract

This research was conducted because of problems related to Revisit Intention in the attraction of Puncak Lawang Tourism Object. The research purpose is to analyze the influence of tourist experience and motivation of travel on Revisit Intention at the Puncak Lawang tourist attraction. The research type is research by quantitative with a causal associative form. The research population was visitors who had visited the Puncak Lawang tourist motorcycle taxi, with a sample of 387 respondents, obtained using a purposive sampling technique. Data types use primary data and secondary data. The technique for data collection was conducted using a questionnaire with a scale of Likert which had undergone reliability and validity testing. The processed data was using SPSS 26.00. The analysis results are shown in tabular form. The research results show that tourist experience (X1) in category was sufficient with a percentage of 63.05%, Travel motivation (X2) in category was sufficient with a percentage of 66.93%, and intention to visit again is in the sufficient category and good category with a percentage of 61.75%. Based on the linear regression test F 282.734 with sig 0.000 < 0.05, the Travel Experience and Travel motivation variables jointly influence the Intention to Visit Again with the Adj value. R Squared 0.596. Travel Experience and Travel motivation have a significant effect on Intention to Visit Again by 59.6% and 40.4% by other factors
Pengaruh Persepsi Harga dan Physical Evidence pada Revisit Intention di Harris Resort Barelang Batam Irawan, Resti; Wulandari, Dwi Pratiwi
Stupa Vol 6 No 1 (2024): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.6.1.1-18

Abstract

This study was conducted due to problems related to Revisit Intention at Harris Resort Barelang Batam. Thus, the research purpose was to examine how guest satisfaction at Harris Resort Barelang Batam mediated the effects of price perception and tangible evidence on the intention to return. This kind of study employs the Causal Associative approach in quantitative descriptive research. The research participants were visitors who had stayed at Harris Resort Barelang Batam; a non-probability sampling procedure was used to select 150 respondents for the sample. Questionnaires with a Likert scale that have been verified for validity and reliability are used in data-gathering procedures. A tabular presentation of the analysis's findings is provided for the data from this study, which were processed using SMART-PLS 3.0. The study's findings demonstrated that Price Perception (X1), Physical Evidence (X2), Revisiting Intention (Y), and Guest Satisfaction (M) were all in the good category, scoring 3.79%, 3.87%, 3.78%, and 3.73% respectively. Based on the hypothesis testing using Bootstrapping on SmartPLS with sig1.96, &lt; 0,05 atau t-value &gt; there is a positive and significant impact from the variables Price Perception and Physical Evidence on Revisiting Intention and there is a positive and significant impact from the Guest Satisfaction variable mediating Price Perception and Physical Evidence on Revisiting Intention.