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<![CDATA[KOMPARATIF STUDI TENTANG PENGARUH MUSICSCAPE TERHADAP CUSTOMER SATISFACTION DI COFFEE SHOP KOTA PADANG ]]>
<![CDATA[Wulansari, Nidia]]>;
<![CDATA[Adrian, Arif]]>;
<![CDATA[Wulandari, Dwi Pratiwi]]>;
<![CDATA[Pratama, Vischa Mansyera]]>;
<![CDATA[Putri, Athaya Fathinah]]>
<![CDATA[ Ensiklopedia of Journal Vol 6, No 3 (2024): Vol. 6 No. 3 Edisi 3 April 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia ]]>
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DOI: 10.33559/eoj.v6i3.2422
<![CDATA[The purpose of this study is to analyze the effect of Musicscape on Customer Satisfaction at Coffee Shops in Padang City, and compare generation Y with generation Z. This type of research is classified as associative comparative research. In this study, the Endogenous variable (effect) is Customer Satisfaction (Y), the Exogenous variable (cause) is Musicscape (X), the population in this study is an unlimited population, which is consumers of coffee shops that provide music facilities in Padang city. The sample size for this study is 204 participants, with 102 samples of generation y and 102 samples of the centennial generation. This study used purposive sampling technique. The data analysis used is descriptive analysis using simple regression tests with the help of IBM SPSS version 29.00. The results showed that Musicscape has a positive and significant effect on customer satisfaction in Padang City Coffee Shop for both generations. This finding indicates that Musicscape innovation has succeeded in increasing customer satisfaction from Generation Y and Generation Z, providing a positive and significant effect on customer satisfaction.Keywords: Musicscape, Customer Satisfaction, Coffee Shop, Generation Y, Generation Z]]>
<![CDATA[PENGARUH KOMUNIKASI ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI ASTON BATAM HOTEL AND RESIDENCES ]]>
<![CDATA[Iqbal, Muhammad]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ Ensiklopedia of Journal Vol 6, No 1 (2023): Vol. 6 No. 1 Edisi 3 Oktober 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia ]]>
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DOI: 10.33559/eoj.v6i1.1967
<![CDATA[ Abstract: This research is motivated by the phenomenon of work productivity, which is suspected to be influenced by organizational communication barriers. The aim of this study is to analyze the influence of organizational communication on employee work productivity at Aston Batam Hotel and Residences. This research is a quantitative study with an associative causal (cause and effect) approach, employing a survey method to investigate the influence of organizational communication (X) on employee work productivity (Y) at Aston Batam Hotel and Residences. The population consists of employees at Aston Batam Hotel and Residences. Involving 77 respondents as participants, this research uses a saturated sampling method. Data is collected through validated and reliable questionnaires. Hypothesis testing is conducted using simple linear regression through SPSS version 26.00. The research findings indicate that Organizational Communication is assessed as adequate (68%), and the same applies to Employee Work Productivity (79%). Hypothesis testing reveals a significant influence of Organizational Communication on Employee Work Productivity, with an F value of 12.153 and a significance level of 0.000. The R square value is 0.128, demonstrating a significant relationship between the two variables.]]>
<![CDATA[Persepsi Wisatawan Tentang Sapta Pesona Danau Maninjau Kabupaten Agam ]]>
<![CDATA[Putra, Dadra Are]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v6i3.66812
<![CDATA[Penelitian ini dilatarbelakangi karena kurangnya penerapan sapta pesona di kawasan Danau Maninjau Kabupaten Agam. Penelitian ini bertujuan untuk mendeskripsikan Persepsi Wisatawan Tentang Sapta Pesona Danau Maninjau Kabupaten Agam. Jenis penelitian yang digunakan yaitu penelitian deskriptif dengan menggunakan pendekatan kuantitatif, metode yang digunakan dalam penelitian ini menggunakan metode survei, data yang digunakan dan akan dianalisi sesuai dengan tujuan dan pertanyaan peneliti. Berdasarkan hasil penelitian secara umum dapat dilihat bahwa “Persepsi Wisatawan tentang Sapta Pesona Danau Maninjau Kabupaten Agam” dapat di kategorikan baik dengan jumlah tingkat capaian responden 34.551 yang berada pada rentang interval antara 29.750 – 36.750, yang dilihat dari 7 indikator : Aman, Tertib, Bersih, Indah, Sejuk, Ramah dan Kenangan. Dilihat dari indikator Aman berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 4.635 yang berada pada rentang interval antara 4.250 – 5.250. Tertib berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 4.700 yang berada pada rentang interval antara 4.250 – 5.250. Bersih berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 5.766 yang berada pada rentang interval antara 5.100 – 6.300. Indah berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 5.198 yang berada pada rentang interval antara 4.250 – 5.250. Sejuk berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 5.244 yang berada pada rentang interval antara 5.250 – 6.250. Ramah berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 4.212 yang berada pada rentang interval antara 3.400 – 4.200 dan Kenangan berada pada kategori baik dengan jumlah tingkat capaian responden sebesar 4.924 yang berada pada rentang interval antara 4.250 – 5.250.]]>
<![CDATA[Pengaruh Customer Experience dan Variasi Menu Breakfast Terhadap Repurchase Intention Truntum Hotel Padang ]]>
<![CDATA[Mulyani, Feriska]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v6i2.66996
<![CDATA[Penelitian ini dilatarbelakangi fenomena repurchase intention tamu diduga karena customer experience dan variasi menu breakfast. Penelitian ini bertujuan untuk Menganalisis pengaruh customer experience dan variasi menu breakfast terhadap repurchase intention tamu di Truntum Hotel Padang. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kuantitatif dengan pendekatan assosiatif kausal. Populasi pada penelitian ini adalah tamu yang menginap di Truntum Hotel Padang dengan sampel 100 orang. Dalam menentukan pengambilan sampel memakai teknik purposive sampling, Instrumen yang digunakan dalam penelitian ini adalah kuesioner (angket) yang disusun menurut skala likert. Data dianalisis dengan menggunakan SPSS versi 26.00 dan hasil analisis tersebut disajikan dalam bentuk tabel. Hasil penelitain adalah customer experience pada Truntum Hotel Padang adalah 3,85 dengan kriteria baik, variasi menu breakfast pada Truntum Hotel Padang adalah 3,84 dengan kriteria baik dan repurchase intention adalah 3,86 dengan kriteria baik. Uji regresi linear berganda dengan uji T pada variabel customer experience dan variasi menu breakfast berpengaruh terhadap variabel repurchase intention tamu di Truntum Hotel Padang. Nilai uji F variabel customer experience dan variasi menu breakfast berpengaruh secara simultan terhadap repurchase intention tamu di Truntum Hotel Padang. Nilai Adj. R square sebesar 0,895 artinya variabel customer experience (X1) dan variabel variasi menu breakfast (X2) terhadap repurchase intention (Y) adalah sebesar 89,5% sedangkan sisanya 10,5% dipengaruhi oleh faktor-faktor lainnya.]]>
<![CDATA[Pengaruh Emotional Experience dan Customer Satisfaction terhadap e-WOM di Kyriad Hotel Bumiminang ]]>
<![CDATA[Wisdayanti, Rivani]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v6i3.68469
<![CDATA[Penelitian ini dilatar belakangi oleh banyaknya review/komentar negatif di media online tentang ketidakpuasan tamu setelah menginap di Kyriad Hotel Bumiminang. Penelitian ini bertujuan untuk menganalisis Pengaruh Emotional Experience Dan Customer Satisfaction Terhadap E-WOM Di Kyriad Hotel Bumiminang. Penelitian ini menggunakan penelitian deskriptif kuantitatif dengan metode survei. Penelitian ini menggunakan teknik pengambilan sampel teknik non probability sampling dengan jenis purposive sampling. Sampel ditentukan dengan rumus slovin 94 responden. Berdasarkan hasil penelitian Pengaruh Emotional Experience Dan Customer Satisfaction Terhadap E-WOM Di Kyriad Hotel Bumiminang dilihat dari: variabel emotional experience dikategorikan cukup baik (3,34), variabel customer satisfaction dikategorikan cukup baik (2,68), dan variabel E-WOM dikategorikan baik (3,86). Diperoleh hasil bahwa variabel Emotional Experience (X1) dan Customer Satisfaction (X2) secara bersama-sama berpengaruh pada E-WOM di Kyriad Hotel Bumiminang.]]>
<![CDATA[ANALISIS FAKTOR KEPUASAN TAMU DIKYRIAD HOTEL BUMIMINANG PADANG ]]>
<![CDATA[Hardiyanti, Dwi Yulia]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/jmpp.v6i2.68473
<![CDATA[Hotel guest satisfaction is one of the most important factors in the development of the hotel. If guest satisfaction is fulfilled then the goals of the company will be achieved. Therefore, guest satisfaction is very important in a company. This study aims to analyze what factors affect guest satisfaction and analyze the most dominant factors in influencing guest satisfaction at Kyriad Hotel Bumiminang Padang.. This study used quantitative research with a descriptive approach. A total sample of 127 people was recruited using the saturated sampling method. The data collection technique uses questionnaires arranged based on Likert scales. Hypothesis testing uses a factor analysis test using SPSS version 25. The Kaiser Meyer Olkin (KMO) test value of 0.724 > 0.5 until it is stated that the right factor analysis is used to analyze the data obtained. While the results of Barlett's Test of Sphericity stated the significance results at 0.000 < 0.5 so that it can be concluded that there is a significant correlation matrix with a number of factors. Based on the total value of Variance Explained, there are 6 factors that are formed and have eigenvalues > 1 so that it can be concluded from this study that there are 6 factors formed that affect guest satisfaction at Kyriad Hotel Bumiminang Padang.]]>
<![CDATA[Pengaruh Citra Destinasi dan Fasilitas terhadap Revisit Intention di Kawasan Lembah Harau ]]>
<![CDATA[Sagita, Maharani Dwi]]>;
<![CDATA[Wulansari, Nidia]]>
<![CDATA[ YASIN Vol 3 No 6 (2023): DESEMBER ]]>
Publisher : <![CDATA[Lembaga Yasin AlSys ]]>
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DOI: 10.58578/yasin.v3i6.1629
<![CDATA[This research is motivated by the phenomenon of tourist interest which is suspected by destination image factors and facilities in the Harau Valley area. This type of research is quantitative descriptive research using the causal associative form survey method. The research population amounted to This research is characterized as quantitative descriptive research using causal associative methodology with surveys. The study population amounted to 33,000 respondents per month and a sample of 100 respondents with sampling techniques using purposive sampling. The data collection method of this research is to distribute questionnaires arranged using a Likert scale that has been tested for validity and reliability. Data analysis techniques include normality, multicollinearity, heteroscedasticity tests, and hypothesis testing including multiple linear regression tests. The results of the study explain that destination image and facilities have a significant effect on revisit intention. Descriptively from the results of the respondent's achievement level, the destination image in the Harau Valley area is classified as very good with a total score of 4,039 with an average of 40.39. Facilities in the Harau Valley area are classified as good with a total score of 4,640 with an average of 46.40. Revisit intention in the Harau Valley area is classified as good with a total score of 4,963 with an average of 49.63. The R Square value is 0.220, where the effect of destination image and facilities on revisit intention is 22% while 78% is influenced by other factors.]]>
<![CDATA[Pengaruh Beban Kerja dan Stres Kerja Terhadap Turnover Intention Karyawan di The Sanchaya Bintan ]]>
<![CDATA[Hazmi, Prastu]]>;
<![CDATA[Wulansari, Nidia]]>;
<![CDATA[Lisna, Yuke Permata]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 3 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
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DOI: 10.24036/jkpbp.v4i3.62472
<![CDATA[This study begins with employee complaints about the heavy workload and work stress caused by work so that it affects Turnover Intention at The Sanchaya Bintan. The purpose of the study was to determine the effect of workload and work stress on Turnover Intention at The Sanchaya Bintan. This type of research is causal associative with a quantitative approach used the survey method, to find out the effect of workload (X1) and work stress (X2) on Turnover Intention (Y) at The Sanchaya Bintan. The population in this study were all employees at The Sanchaya Bintan, with a sample of 115 respondents. The sampling technique used in this study was non-probability sampling with saturated sampling. The data collection technique was carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. In testing the hypothesis using the Multiple Linear Regression test, the results of the study are: Data collection techniques are carried out using a questionnaire (questionnaire), whose validity and reliability are tested with a Likert scale. The results of this study are: (1) Workload in the good category (70.5%), (2) Work stress in the good category (71.98%), (3) Turnover Intention in the good category (71.91%). Multiple Linear Regression Test with a calculated F value of 25,538 with a significance of 0.000 <0.05, where the workload and work stress variables have a significant effect on Turnover Intention, with an Adjusted R Square value of 0.301.]]>
<![CDATA[Pengaruh Tourist Experience Terhadap Revisit Intention di Istano Basa Pagaruyung ]]>
<![CDATA[pramudhita, tantry]]>;
<![CDATA[Wulansari, Nidia]]>;
<![CDATA[Azwar, Hendri]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 1 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
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DOI: 10.24036/jkpbp.v5i1.70072
<![CDATA[The most dominant factor in someone’s return to a tourist attraction is a memorable experience. The purpose of this study is to determine and describe the effect of Tourist Experience at Istano Basa Pagaruyung. This study uses quantitative research with a survey method with a sampling technique using purposive sampling and a sample size of 204 respondents based on the Jacob Cohen formula. The data collection technique in this study used a questionnaire with a Likert scale that had been tested for validity and reliability. The data that has been collected is analyzed using simple linear regression analysis with the help of SPSS (Statistic Product and Service Solution) version 27. The variables focused on in this study are Tourist Experience (variable X) and Revisit Intention (variable Y). The results of the study are Tourist Experience is included in the sufficient category with a mean of 60.02 statistical calculations are in the classification of 53.335-<64.004 has a percentage of 46% and Revisit Intention is included in the sufficient category with a mean of 48.37 statistical calculations in the classification of 43.335-<52.004 has 58%. The study proves that between the two variables there is a significant impact between tourist experience and revisit intention at Istano Basa Pagaruyung by 32% while the rest is influenced by other factors.]]>
<![CDATA[Pengaruh Usefulness Dan Ease of Use Terhadap Online Booking Hotel Intention di Platform Agoda ]]>
<![CDATA[Anisa, Armi]]>;
<![CDATA[Wulansari, Nidia]]>;
<![CDATA[Saladin, khairani]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 3 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
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DOI: 10.24036/jkpbp.v4i3.70272
<![CDATA[This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online hotel booking intention on the Agoda platform. The research methodology employed is quantitative research using purposive sampling, with a sample size of 130 respondents determined using the Hair formula. Data collection in this study utilized a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using multiple linear regression analysis with the assistance of SPSS (Statistical Product and Service Solution) version 27.00. Based on the research analysis, it can be concluded that the independent variables, usefulness (X1) and ease of use (X2), have a positive and significant influence on the dependent variable, which is online hotel booking intention. Usefulness (X1) and ease of use (X2) collectively account for 24.7% of the variance in online hotel booking intention (Y), while the remaining 75.3% is influenced by other variables.]]>
