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Journal : Jurnal Kajian Pariwisata dan Perhotelan

Analisis Strategi Hotel X Dalam Menangani Keluhan Tamu Terhadap Fasilitas Dan Pelayanan Olivia, Elva; Susanti, Retnaningtyas; Wulandari, Dwi Pratiwi; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 2 (2023): September-Desember 2023
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i3.652

Abstract

Penelitian ini dilatar belakangi oleh keluhan tamu terhadap fasilitas dan pelayanan di Hotel X yang ada pada media pemesanan online seperti traveloka, ticket.com, agoda dan trip. com. Ulasan tamu berisi keluhan diuraikan menjadi beberapa masalah yaitu masih banyak keluhan tamu tentang fasilitas hotel, masih banyak keluhan tamu tentang pelayanan hotel, belum ada tindakan yang dilakukan langsung oleh staf untuk mengatasi masukan dari keluhan tamu dan hotel memerlukan SDM yang memiliki kemampuan HEAT. Tujuan khusus dari penelitian ini adalah untuk menganalisis strategi Hotel X dalam menangani keluhan tamu terhadap fasilitas dan pelayanan menggunakan metode HEAT (hear them out, emphatize, apologize, taking action and follow up). Penelitian ini menerapkan metode penelitian studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Informan kunci dalam penelitian yaitu informan dari staf Hotel X dan Informan dari tamu Hotel X. Informan ditentukan secara purposive sampling untuk informan hotel melibatkan perwakilan 1 orang dari 3 departemen hotel yaitu departemen Front Office, departemen Housekeeping dan departemen Engineering. Informan tamu hotel yaitu melibatkan 2 orang tamu yang pernah menginap di Hotel X. Teknik analisis data dengan reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian menunjukkan analisis strategi Hotel X dalam menangani keluhan fasilitas dan keluhan pelayanan yaitu dengan hotel membuat website resmi, hotel membutuhkan departemen khusus SDM hotel, hotel memerlukan SOP terkait penanganan keluhan tamu dan hotel perlu program pelatihan staf (employee training) secara berkala untuk penanganan keluhan tamu.
Faktor – Faktor Yang Mempengaruhi Keputusan Menginap Di Muslim Friendly Hotel Rangkayo Basa Padang Solawati, Dila; Wulandari, Dwi Pratiwi
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1758

Abstract

Guest decisions in choosing a hotel are influenced by various factors. However, in the midst of increasingly fierce competition in the hospitality industry, there are still few studies that highlight the factors that influence the decision to stay at a hotel with a halal concept. This study aims to identify the most dominant factors that influence guest decisions in choosing a halal hotel, with a focus on the Rangkayo Basa Padang hotel. The research method used is quantitative method with data collection through a survey using a questionnaire to 100 guests who are currently and have stayed at Rangkayo Basa Padang hotel. The data was analyzed using Exploratory Factor Analysis (EFA) to identify the main factors that influence the decision to stay. The results of this study indicate that several dominant factors influence the decision to stay, namely image and service factors with a variant value of 58.32%; and price and halal lifestyle factors with a variant value of 7.925%. The novelty of this research is the object of research with a halal concept, as well as the results of the dominant factors that influence overnight decisions. This research provides new insights for halal hotel managers in designing more effective marketing strategies.
Moderasi Halal Lifestyle Pada Pengaruh Atribut Hotel Terhadap Keputusan Menginap Di Hotel Rangkayo Basa Padang Pidianti, Ema; Wulandari, Dwi Pratiwi
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 3 No. 1 (2025): Mei-Agustus 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v3i1.2676

Abstract

This study aims to analyze how halal lifestyle moderates the relationship between the influence of hotel attributes on the decision to stay at the Rangkayo Basa hotel. This study uses a quantitative method. Data collection by distributing questionnaires with a Likert scale to 314 respondents. The analysis method uses SEM (Structural Equation Modeling) with the help of Smart PLS 4.0 to analyze primary data to obtain research results. The results of the study indicate that hotel attributes have a significant positive effect on the decision to stay, halal lifestyle has a significant positive effect on the decision to stay, and halal lifestyle does not significantly moderate the relationship between the influence of hotel attributes on the decision to stay at the Rangkayo Basa Padang hotel.