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Analisis Tata Kelola Nagari Wisata berbasis CHSE dan Dampaknya terhadap Perekonomian Masyarakat Nagari Oknaryana, Oknaryana; Kurniawati, Tri; Marwan, Marwan; Wulandari, Dwi Pratiwi
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16890

Abstract

Tourism villages play an important role in tourism development. CHSE implementation will guarantee comfort and safety for tourists. This research uses a descriptive approach with surveys and FGDs to analyze the implementation of CHSE and also the economic impact of tourism on the community in Nagari Sungai Batang.The implementation of CHSE in the Nagari Sungai Batang tourist destination is starting to be seen. However, there are still various aspects of cleanliness, health, safety and environmental sustainability that can still be improved. This assessment can be an independent assessment to become a precursor to obtaining CHSE certification in the future. The existence of tourism has had an impact on the community's economy, both in terms of community income, opening up employment opportunities related to tourism and providing supporting infrastructure. However, this is also not optimal. Various efforts are still needed so that the impact of the tourism sector in Nagari Sungai Batang can give significant results. The efforts that can be carried out include tourism promotion and also determining tariffs for existing tourist destinations.
Pengaruh Stres Kerja Dan Desain Pekerjaan Terhadap Kinerja Karyawan di Front Office Department Sheraton Grand Jakarta Gandaria City Hotel Siboro, Pretty Shinta; Wulandari, Dwi Pratiwi
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 1 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i1.76372

Abstract

Examining how job design and stress affect front desk performance at the Sheraton Grand Jakarta Gandaria City Hotel is the primary goal of this research. This study is grounded in the problem of diminishing staff performance quality in this department, which includes things like making mistakes during check-in, not paying attention to guest complaints, and having too much work to do. The ideal performance of hotel employees is shaped by a combination of job design and the impact of work stress, which are the two primary variables investigated in this study. Using a causal associative approach, this study employs a quantitative methodology. Thirty permanent employees served as the sample for this investigation, which utilized the complete sampling technique. Questionnaires with a Likert scale will be distributed in order to gather the necessary data, which will then be analyzed using SPSS. Multiple linear regression, coefficients of determination, reliability tests, validity tests, and classical assumption tests are some of the analytical procedures utilized. According to this study's findings, job design positively impacts employee performance, whereas employment stress negatively impacts performance. At the same time, both factors significantly impact employee performance in the front desk department of the Sheraton Grand Jakarta Gandaria City Hotel. This suggests that job design and levels of work stress account for nearly half of the variation in performance. The significance of stress management and well-designed jobs in enhancing hospitality workers' performance has been borne out by this discovery
Tourism Promotion Strategy Analysis: Increasing Destination Attractiveness in the Digital Era Wulandari, Dwi Pratiwi
MSJ : Majority Science Journal Vol. 3 No. 1 (2025): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i1.330

Abstract

This study aims to analyze effective tourism promotion strategies in increasing destination attractiveness in the digital era. Through the Systematic Literature Review (SLR) approach, this study examines various previous research results to identify the forms of promotion strategies commonly used, the effectiveness of digital media, and supporting and inhibiting factors for the success of digital tourism promotion. Data were collected from various scientific databases such as Google Scholar, Scopus, ScienceDirect, Emerald Insight, and Garuda, with inclusion criteria including Indonesian and English language articles published between 2015–2025 and relevant to the theme of digital tourism promotion. The article selection process followed the PRISMA flow, and the analysis was carried out using thematic analysis techniques. The results of the study showed that social media, official destination websites, and interactive digital campaigns were the dominant promotional strategies used. The effectiveness of digital promotion was greatly influenced by content quality, audience engagement, and communication consistency. In addition, it was found that technological support, human resource capacity, and collaboration between industry players and the government were key factors in the success of digital tourism promotion. This study provides strategic recommendations for destination managers to optimize the potential of digital media in attracting tourists and building a strong destination image.
STRATEGI PENGEMBANGAN DAYA TARIK EKOWISATA AIR TERJUN NYARAI LUBUK ALUNG KABUPATEN PADANG PARIAMAN Putri, Anisa Ellyza; Wulandari, Dwi Pratiwi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 2 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i3.3033

Abstract

The main problem that exists in this research is the limited or lack of tourist attractions that can be done by visitors at Nyarai Waterfall. The purpose of this research was to determine the strategy for developing the ecotourism attractiveness of Nyarai Lubuk Alung Waterfall with indicators of attraction, accessibility, amenity and ancillary service. The data used is descriptive qualitative. This type of research is a qualitative descriptive research. Qualitative research method is a research method used to examine the condition of natural objects, and researchers as key instruments, data collection techniques are carried out in a triangulation (combined) manner, and data analysis is inductive.               The results of this study indicate that 1) Attraction: providing tourist attractions that are family friendly by utilizing the Batu Tudung location, optimizing rental of equipment used to support tourism activities, as well as providing training to all tour guides so they can guide visitors in bird watching activities. 2) Accessibility: providing shuttle services for visitors who do not bring vehicles, directing visitors to other alternative routes due to road conditions that cannot be passed by all types of vehicles, and road conditions leading to Nyarai Waterfall can be used as a trekking route. 3) Amenities: developing toilet and mushalla facilities because there is a lot of vacant land that can be utilized, providing a place to buy and sell souvenirs so that they can increase the income of the local community, as well as updating road signs to Nyarai Waterfall to make it easier for visitors to visit Nyarai Waterfall. 4) Ancillary Service: provide professional health workers at Nyarai Waterfall, complete the availability of medicines at health posts, and determine certain parties to be selected as security officers at Nyarai Waterfall.                Keywords: Strategy, Development, Ecotourism Attraction
PENGARUH PHYSICAL ENVIRONMENT TERHADAP EXPERIENCE VALUE TAMU HOMESTAY DI DESA WISATA LAWANG KABUPATEN AGAM Umayra, Nurul Aisha; Wulandari, Dwi Pratiwi
Ensiklopedia of Journal Vol 7, No 3 (2025): Vol. 7 No. 3 Edisi 2 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i3.3032

Abstract

 So, This research done because there are some problem regarding Experience Value in homestays in Desa Wisata Lawang Kabupaten Agam. The aim of this research is to analyze the influence of the Physical Environment regarding the Experience Value of homestay guests in Desa Wisata Lawang. The method of this research used is descriptive quantitative and causal associative. The sampling technique used is incidental sampling technique. Quantitative Analysis using Simple Linear Regression. The research results show that there is an influence of the Physical Environment on the Experience Value of Homestay Guests in Desa Wisata Lawang. The novelty of this research  is revealed that tourist or guest need when they choose to stay in a homestay of a tourism village is their experience regarding physical environment. This is refers to Layout Accessibility, Facility Aesthetics, Seating Comfort, Electonic Equipment, and Facility Cleanliness. So, although a homestay always serve the guest with local wisdom condition, we can not denied that they still need and influence by Physical Environment to optimized Experience Value. Keywords: physical environment, experience value, homestay
Moderasi Halal Lifestyle Pada Pengaruh Atribut Hotel Terhadap Keputusan Menginap Di Hotel Rangkayo Basa Padang Pidianti, Ema; Wulandari, Dwi Pratiwi
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 3 No. 1 (2025): Mei-Agustus 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v3i1.2676

Abstract

This study aims to analyze how halal lifestyle moderates the relationship between the influence of hotel attributes on the decision to stay at the Rangkayo Basa hotel. This study uses a quantitative method. Data collection by distributing questionnaires with a Likert scale to 314 respondents. The analysis method uses SEM (Structural Equation Modeling) with the help of Smart PLS 4.0 to analyze primary data to obtain research results. The results of the study indicate that hotel attributes have a significant positive effect on the decision to stay, halal lifestyle has a significant positive effect on the decision to stay, and halal lifestyle does not significantly moderate the relationship between the influence of hotel attributes on the decision to stay at the Rangkayo Basa Padang hotel.
Pengaruh Persepsi Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Maison Journal Coffee and Eatery Bukittinggi Faiza, Ayu Nurul; Wulandari, Dwi Pratiwi
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.82072

Abstract

This study aims to examine the influence of price perception and electronic word of mouth on consumers’ purchasing decisions at Maison Journal Coffee and Eatery in Bukittinggi. This research is motivated by the increasing number of coffee shops in Bukittinggi which urges business owners to understand the key factors that drive consumer interest and purchasing behavior. Price perception in this study is measured through indicators such as price affordability, alignment with product quality and benefits, and price competitiveness. Meanwhile, eWOM is assessed through positive reviews, product recommendations, frequency of reading reviews, and consumer confidence in making purchases based on online feedback. A quantitative approach with an associative method was used in this research. Data were collected through questionnaires distributed to 120 respondents who had previously made purchases at Maison Journal Coffee and Eatery Bukittinggi. The analysis technique employed was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both price perception and eWOM have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings highlight the importance of implementing pricing strategies that align with consumer perceptions and managing eWOM effectively by improving service quality and monitoring online reviews. This research contributes to the field of service marketing management, particularly in the culinary industry within the tourism sector.