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All Journal Dakwatuna: Jurnal Dakwah dan Komunikasi Islam GUYUB: Journal of Community Engagement Jurnal Komunikasi Islam (J-KIs) SOSEARCH : Social Science Educational Research TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Journal of Educational Management Research Mumtaza: Journal of Community Engagement
Azharghany, Rojabi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : GUYUB: Journal of Community Engagement

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PKM Training for Rural Economic Empowerment (TREE) dalam Pemberdayaan Masyarakat Pesisir Paiton Probolinggo Azharghany, Rojabi; Ghufron, Syaiful; Fauzi, Moh.
GUYUB: Journal of Community Engagement Vol 2, No 3 (2021): Pendampingan Sektor Pendidikan, Teknologi, Kesehatan, dan Humaniora
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v2i3.2539

Abstract

The coastal community in Paiton District, Probolinggo Regency faces a development dilemma, even though the coastal area has great natural resource potential, especially the potential for coastal, fisheries and marine resources. This potential has not been exploited optimally and sustainably. Meanwhile, people, especially those living in coastal areas, Paiton District are still in high unemployment rates. The application of the Training for Rural Economic Empowerment (TREE) model is expected to overcome these problems. As a result, this empowerment program has implemented a development approach that ensures poor women and men get an inexhaustible resource of skills and knowledge that they can apply to increase their incomes and take a more active role in shaping their communities. Local development and gender approaches are heavily mainstreamed into the TREE program and therefore contribute to the empowerment of women and men. So that the Paiton coastal community can play a role in the development of their village through various fields including: economy, culture, social, religion, education, environment and health.
Developing Brand Image (DeBI) dalam Membangun Citra Positif Lembaga Melalui Media Sosial Azharghany, Rojabi; Suryani, Lilis; Arifah, Dwi Fitrianti
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.9218

Abstract

MAS Mirqotul Ulum faces challenges in developing its institution's brand image, especially through social media. Despite having a good reputation at the local level and having adequate facilities to support the development of its brand image, the madrasah has not fully utilized digital platforms to reach a wider audience and is still unable to formulate and implement effective strategies through social media. Facilities such as computer labs and good internet access can actually be used for digital marketing and content creation activities. Based on these conditions, it is important to implement the Developing Brand Image (DeBI) Program to build a positive image of the institution through social media at MAS Mirqotul Ulum Banyuanyar Probolinggo. Through four stages consisting of needs and potential analysis, training and workshops, strategy implementation, and evaluation and monitoring, the DeBI program has provided a strong foundation for MAS Mirqotul Ulum to continue to develop in the digital era. An in-depth SWOT analysis, effective training, and a targeted implementation strategy all contribute to the program's success. With the results achieved, MAS Mirqotul Ulum now has strong capital to continue and develop its digital communication strategy in the future.
Co-Authors Arifah, Dwi Fitrianti Cantika Yulia Rachmawati Dodik Harnadi Echa Edelweiss Putri Andina Eva Suryana Faiz Faiz Ghufron, Syaiful Lilis Suryani Lusi Kurnia Agustin Maghfiroh, Saidatul Moh. Fauzi Munawwaroh, Umi Adibah Titik Bawon Wahyuniati, Isnani