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PATIENT DATA-DRIVEN DIGITAL HEALTH PROMOTION IN HOSPITALS: A TECHNOLOGICAL AND ETHICAL PERSPECTIVE Johan, Herni; Ardan, M.; Haeruddin, Haeruddin; Lidia, Besse; Saidah, Siti; Ramlah, Ramlah
Media Penelitian dan Pengembangan Kesehatan Vol. 35 No. 4 (2025): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v35i4.3159

Abstract

Perubahan pola konsumsi informasi kesehatan di era digital mendorong rumah sakit berinovasi dalam strategi komunikasi. Pesan generik yang kurang efektif, rendahnya kepercayaan pasien, dan tantangan etika data menjadikan promosi kesehatan digital berbasis personalisasi serta data sebagai kebutuhan mendesak untuk meningkatkan keterlibatan dan kepatuhan pasien. Penelitian ini mengevaluasi efektivitas promosi kesehatan digital dengan menitikberatkan pada personalisasi pesan, penguatan kepercayaan, dan pemanfaatan data pasien sebagai dasar keputusan strategis. Menggunakan metode campuran dengan desain eksploratori sekuensial, penelitian dilaksanakan di RS Siaga Al Munawwarah Samarinda (September 2024–Februari 2025). Tahap kualitatif melibatkan wawancara mendalam dengan informan kunci bidang teknologi informasi dan layanan medis, menunjukkan bahwa personalisasi pesan berdasarkan usia, jenis layanan, dan riwayat medis meningkatkan keterlibatan serta kepatuhan pasien. Pengiriman pesan otomatis dan tepat waktu melalui sistem informasi rumah sakit dinilai efektif, sedangkan kolaborasi lintas unit penting untuk integrasi konten dan sistem. Etika seperti informed consent, enkripsi data, dan kontrol akses berbasis peran membangun kepercayaan pasien. Tahap kuantitatif melibatkan 232 pasien rawat jalan dan inap dengan kuesioner Likert, dianalisis menggunakan Structural Equation Modeling (SEM). Hasil menunjukkan personalisasi pesan (β = 0,318; p < 0,001), kepercayaan terhadap rumah sakit (β = 0,277; p = 0,003), kepatuhan pasien (β = 0,342; p = 0,000), dan perilaku digital (β = 0,364; p = 0,035) berpengaruh signifikan terhadap manajemen strategis promosi kesehatan (R² = 0,587), sementara manajemen berbasis data mendukung promosi etis berbasis teknologi (R² = 0,506). Temuan ini menegaskan pentingnya komunikasi adaptif, tata kelola data etis, dan kolaborasi antarunit.
Optimalisasi Peran Tenaga Kerja Rumah Sakit dalam Mewujudkan Rumah Sakit Unggul Berbasis Pelayanan Berkualitas Febriantie, Nadya; Ardan, M.
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4973

Abstract

Hospitals are one of the healthcare facilities that play an important role in providing services to the community through various interacting disciplines. The main objective of this activity is to analyze the effectiveness of hospital administrative management and to identify operational issues that affect the quality of services. The community service activity was conducted at UPTD RSUD Kelas D Pratama Sendawar from September 1 to September 30, 2025. Based on the results of observations, interviews, and situational analysis, it was found that the shortage of administrative staff is the main issue that directly impacts service efficiency. The limited number of administrative employees forces staff from other units to take on multiple roles, resulting in excessive workloads, service delays, and reduced coordination effectiveness between units. The analysis using the fishbone method indicated that the root causes of the problem are related to human resource factors, regional policies, limited budgets, and obstacles in the recruitment process for civil servants (ASN) and contract workers. Alternative solutions were analyzed using the Reinke Method, and the main recommendation was to conduct workload evaluations and implement a more proportional redistribution of tasks. Medium-term recommendations include proposing new ASN positions and recruiting contract workers (TKK) through the BLUD mechanism. This community service activity emphasizes that optimizing the role of administrative personnel plays a crucial part in realizing high-quality and competitive hospital services.