Garuda - Garba Rujukan Digital

Analysis of Marketing Mix Strategy in Increasing Sales Volume at Bu Nurhayati's Rengginang Outlet in Pahang Village, Batu Bara Regency Sari, Maya; Agustin, Roro Rian; Budiharto, Toto
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63050

This research was conducted on the Rengginang Bu Nurhayati outlet business with the aim of analyzing the marketing mix strategy in increasing sales volume in the business activities carried out. The type of research used is qualitative descriptive, the type of data used is secondary data. Data collection techniques were used, namely literature studies, interviews, observations and documentation. The data analysis technique uses qualitative descriptive. The results of the research obtained show that the marketing mix strategy at the Rengginang Bu Nurhayati business outlet is still not fully running optimally. This can be seen from the policy carried out by Bu Nurhayati who does not promote using trendy social media, so that rengginang products cannot be known and accessed by people outside the rural areas of Pahang, Batu Bara Regency and are only known by the surrounding community and people who pass through the area. In addition, business owners do not carry out distribution channels to other parties so that there is no cooperation in the distribution of Bu Nurhayati rengginang products so that consumers who want to sell the product must come directly to the business location. The suggestion that can be conveyed is that in the future, Bu Nurhayati should be able to use one of the online promotional media such as Facebook or IG to introduce his product to people outside the region so that the product can be interested and purchased by the community according to their needs. The existence of online promotional media , consumers or people from outside the region can access information about the types and variants of products sold so that it can be an alternative for people to buy these products as souvenirs to replace other goods that have added value and can be consumed for family and relatives.

The Effect of Menu Diversity, Location and Price on Consumer Buying Interest at Cindy Kwala Begumit Rice Shop Putri, Cindy Melati; ,, Erwansyah; Agustin, Roro Rian
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.62524

This study aims to analyze the influence of menu diversity, location and price on consumer buying interest. The location of the research was carried out at the Cindy Kwala Begumit Rice Shop. The sample of this study is 100 respondents who are consumers of the Cindy Rice Shop. The method used is multiple linear regression analysis with processing assisted by SPSS Software v 25. The results of the study show that partially Menu Diversity (X1) has a significant positive influence on Consumer Buying Interest. Location (X2) has a significant positive influence on Consumer Buying Interest. Price (X3) has a significant positive influence on Consumer Buying Interest. Meanwhile, simultaneously Menu Diversity (X1), Location (X2) and Price (X3) have a significant positive influence on Consumer Buying Interest.

The Effect of Menu Diversity, Location and Price on Consumer Buying Interest at Cindy Kwala Begumit Rice Shop Putri, Cindy Melati; ,, Erwansyah; Agustin, Roro Rian
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63052

This study aims to analyze the influence of menu diversity, location and price on consumer buying interest. The location of the research was carried out at the Cindy Kwala Begumit Rice Shop. The sample of this study is 100 respondents who are consumers of the Cindy Rice Shop. The method used is multiple linear regression analysis with processing assisted by SPSS Software v 25. The results of the study show that partially Menu Diversity (X1) has a significant positive influence on Consumer Buying Interest. Location (X2) has a significant positive influence on Consumer Buying Interest. Price (X3) has a significant positive influence on Consumer Buying Interest. Meanwhile, simultaneously Menu Diversity (X1), Location (X2) and Price (X3) have a significant positive influence on Consumer Buying Interest.

Sosialisasi strategi bisnis sebagai upaya pengembangan usaha pada pelaku UMKM Desa Pematang Serai Kabupaten Langkat (Socialization of business strategies as an effort to develop businesses for MSME actors in Pematang Serai Village, Langkat Regency) Agustin, Roro Rian; Ritonga, Husni Muharram; Andika, Rindi; Hasibuan, Ratna
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025993

Permasalahan yang ditemukan dan solusi yang ditawarkan : Kurangnya modal, kurangnya akses pasar, kurangnya keterampilan dan kurangnya dukungan Pemerintah. Solusi: (1) Pemerintah desa dapat memberikan bantuan modal kepada para pelaku usaha di desa ini. Bantuan modal ini dapat berupa pinjaman lunak atau hibah. Bantuan modal ini dapat digunakan oleh para pelaku usaha untuk membeli bahan baku, peralatan, dan pemasaran. (2) Pemerintah desa dapat memberikan pelatihan kepada para pelaku usaha di desa ini. Pelatihan ini dapat berupa pelatihan manajemen, pemasaran, dan produksi. Pelatihan ini dapat membantu para pelaku usaha untuk meningkatkan keterampilan dan pengetahuannya sehingga dapat bersaing dengan pelaku usaha yang lebih besar dan lebih modern. (3) Pemerintah desa dapat memfasilitasi pelaku usaha di desa ini untuk mengakses pasar yang lebih luas. Hal ini dapat dilakukan dengan mengadakan pameran, bazar, dan promosi. Pemerintah desa juga dapat bekerja sama dengan pihak swasta untuk membantu para pelaku usaha dalam memasarkan produknya.Abstract. Problems found and solutions offered: Lack of capital, lack of market access, lack of skills and lack of government support. Solutions: (1) The village government can provide capital assistance to business actors in this village. This capital assistance can be in the form of soft loans or grants. This capital assistance can be used by business actors to purchase raw materials, equipment, and marketing. (2) The village government can provide training to business actors in this village. This training can be in the form of management, marketing, and production training. This training can help business actors to improve their skills and knowledge so that they can compete with larger and more modern business actors. (3) The village government can facilitate business actors in this village to access a wider market. This can be done by holding exhibitions, bazaars, and promotions. The village government can also work with the private sector to help business actors market their products.

STRATEGI KOMUNIKASI PEMASARAN E-COMMERCE UMKM MENGGUNAKAN IMC (STUDI KASUS PADA GALERI ULOS SIANIPAR) Maulana, Bimbim; Dayu, Wulan; Agustin, Roro Rian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2351

Abstract: The digital era has opened up new opportunities for MSMEs to develop, one of which is through e-commerce platforms. However, many MSMEs have not succeeded in utilizing e-commerce optimally. This research aims to analyze the marketing communication strategy implemented by the Ulos Sianipar Gallery and analyze the factors that influence its success. This research method uses a qualitative approach with primary and secondary data sources. It was found that the promotional strategy carried out was not integrated and the target market was not clear. Recommendations for effective IMC (Integrated Marketing Communication) strategies include strengthening social media, improving websites, and location-based marketing. It is hoped that this research can provide input to increase the success of MSME e-commerce sales. Keywords: MSMEs, E-commerce, Marketing Communication Strategy, Integrated Marketing Communication Abstrak: Era digital telah membuka peluang baru bagi UMKM untuk berkembang, salah satunya melalui platform e-commerce. Namun banyak UMKM yang belum berhasil memanfaatkan e-commerce secara optimal. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diimplementasikan Galeri Ulos Sianipar dan menganalisis faktor yang mempengaruhi keberhasilannya. Metode penelitian ini menggunakan pendekatan kualitatif dengan sumber data primer dan sekunder. Ditemukan bahwa strategi promosi yang dilakukan belum terintegrasi dan target pasar belum jelas. Rekomendasi strategi IMC (Integrated Marketing Communication) yang efektif meliputi penguatan media sosial, penyempurnaan website, dan pemasaran berbasis lokasi. Penelitian ini diharapkan dapat memberikan masukan untuk meningkatkan kesuksesan penjualan e-commerce UMKM. Kata kunci: UMKM, E-commerce, Strategi Komunikasi Pemasaran, Komuniksi Pemasaran Terpadu

Pengaruh Kualitas Produk, Harga dan Pembelian Ulang Terhadap Loyalitas Konsumen Pengguna Shopee pada Mahasiswa Manajemen Angkatan 2021 Universitas Pembangunan Panca Budi Medan Khairani, Nadila; Agustin, Roro Rian
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.9023

Analisis penelitian bertujuan untuk mengetahui pengaruh kualitas produk, harga dan pembelian ulang terhadap loyalitas konsumen pengguna shopee. Teknik analisis data yang digunakan adalah metode penelitian kuantitatif bersifat asosiatif dengan bantuan program SPSS versi 25. Penelitian ini menggunakan analisis regresi linier berganda. Sampel dalam penelitian ini sebanyak 70 responden. Pengambilan data primer menggunakan kuesioner. Hasil penelitian menunjukkan bahwa variabel kualitas produk menunjukkan nilai thitung sebesar 3,144 > ttabel sebesar1,996 dan signifikan 0,000 < 0,05, maka hipotesis H1 diterima dan H0 ditolak, artinya kualitas produk berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian untuk variabel harga menunjukkan nilai thitung sebesar 4,839 > ttabel sebesar 1,996 dan signifikan 0,000 < 0,05, maka hipotesis H2 diterima dan H0 ditolak, artinya harga berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian untuk variabel pembelian ulang menunjukkan nilai thitung 2,444 > ttabel 1,996 dan signifikan 0,000 < 0,05, maka hipotesis H3 diterima dan H0 ditolak, artinya harga berpengaruh positif dan signifikan secara parsial terhadap loyalitas konsumen pengguna shopee. Hasil pengujian secara simultan menunjukkan bahwa nilai Fhitung sebesar 223,094 sedangkan Ftabel sebesar 2,74 yang dapat dilihat pada α = 0,05. sehingga dapat disimpulkan bahwa H4 diterima dan hipotesis 0 ditolak sehingga dapat disimpulkan bahwa kualitas produk, harga dan pembelian ulang berpengaruh positif dan signifikan secara simultan terhadap loyalitas konsumen pengguna shopee. Hasil uji koefisien determinasi sebesar 90,6% loyalitas konsumen dapat diperoleh dan dijelaskan oleh kualitas produk, harga dan pembelian ulang. Sedangkan sisanya 100% - 90,6% = 9,4% dijelaskan oleh faktor lain atau variabel diluar model penelitian.

Analysis Of The Foundation Of Customer Loyalty: The Influence Of Service Quality, Brand Image And Trust On Customer Loyalty Of Bank Syariah Indonesia KC Medan S. Parman 2025 Caesario, Muhammad Arief; Agustin, Roro Rian
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.8993

This study aims to analyze the influence of service quality, brand image, and trust on customer loyalty with trust as an intervening variable in Bank Syariah Indonesia KC Medan S. Parman in 2025. The research uses a quantitative approach with a survey method to 200 customers through purposive sampling techniques. The data was analyzed using Structural Equation Modeling (SEM) with the help of AMOS 26 software. The results showed that service quality and brand image had a positive and significant effect on customer trust with a path coefficient value of 0.427 and 0.385 (p<0.05), respectively. Trust was proven to mediate the relationship between service quality and brand image on customer loyalty with a total influence of 0.519 and 0.462. These findings make a theoretical and practical contribution to the development of Islamic banking marketing strategies in increasing customer loyalty in today's digital era.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search