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All Journal DE LEGA LATA: Jurnal Ilmu Hukum Jurnal Ilmiah Edunomika (JIE) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Sains dan Teknologi The Eastasouth Management and Business Journal of Management, Economic, and Accounting Proceeding Of International Conference On Education, Society And Humanity
Lubis, Hidayati Purnama
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Edukasi Digital Marketing Kepada Pelaku Usaha di Desa Sampe Cita Kecamatan Kutalimbaru Kabupaten Deli Serdang Lubis, Hidayati Purnama; Virdyra Tasril; Riska Franita; Firdiya Amiyananda
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i2.518

Abstract

The implementation of this community service aims to educate and increase the understanding of the people of Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency about one way to market a product produced.  This special target in community service seeks to socialize and educate that marketing strategies to introduce products produced by business actors have changed patterns along with the development of technology that continues to increase, including online using the internet network called digital marketing which is interpreted as digital marketing. This method of implementing community service is by making presentations, lectures and questions and answers to the participants.  The topics of the material presented include: what is digital marketing (understanding digital marketing), what facilities can be used as a place for digital marketing, what are the benefits of digital marketing. The results obtained from this community service show that the participants, namely business actors in Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency can know and understand the concept of digital marketing of a product produced by business actors, in an effort to introduce and market existing products easily, cheaply, quickly and efficiently.
Legality Of Shopee Paylater Payments For Shopee Platform E-Commerce Transactions In Conventional Law Sulubara, Seri Mughni; Lubis, Hidayati Purnama; Simbolon, Nanci Yosepin; Razi, Fachrul
DE LEGA LATA: JURNAL ILMU HUKUM Vol 9, No 2 (2024): July-December
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/dll.v9i2.20414

Abstract

Shopee is an application engaged in online sales or e-commerce that can be accessed easily using a smartphone. Shopee paylater is a buy now pay later method provided by the Shopee platform that allows consumers to pay for a transaction at a later date, either in one payment or in installments. The research method used is qualitative descriptive research with a normative juridical approach. The legal review of shopee paylater transactions on the shopee application as internet-based technology financing for the convenience of remote electronic transactions is contained in Articles 1313, 1320, 1338 and Article 1365 of the Civil Code. To protect the interests of consumers who use shopee paylater in the shopee application, it is regulated in Articles 4, 6, 7 and Article 62 of Law Number: 8 of 1999 concerning Consumer Protection. In the Electronic and Transaction Information Law, the protection of consumer interests of shopee paylater users is regulated in Article 18 paragraph 1 of Law Number: 19 of 2016 concerning Amendments to Law Number: 11 of 2008 concerning Electronic Information and Transactions
Kajian Strategi Promosi Digital Area Peternakan Kawasan Glugur Rimbun Kecamatan Kutalimbaru Lubis, Hidayati Purnama; Riska Franita; Purwo Siswoyo; Putri Suci Rahayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3215

Abstract

The purpose of this study was to determine the public's interest in visiting the Livestock Area of the Glugur Rimbun Area, Sampe Cita Village, Kutalimbaru District, Deli Serdang Regency, through the independent variables of promotion and attractiveness. This Animal Husbandry Area is one of several areas in the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Area with a special land area for the Animal Husbandry Area of about two ha from the total area of about 24 (twenty four) ha. The research approach uses quantitative methods involving 100 respondents and data collection using questionnaires. The data obtained was analyzed using multiple regression analysis using SPSS. The results showed that the independent variable promotion showed a t-count value of -0.945 < t-table 1.984 with a significant value of 0.000 < 0.05, which means that digital-based promotion has a positive and significant effect partially on visiting interest. The test results for the attraction variable show a tcount value of 12.315> t-table 1.984 with a significant value of 0.000 <0.05, which means that attraction has a positive and significant effect partially on visiting interest. The F-count value of 75.864> F-table of 3.09 and a significant 0.000 <0.05, then digital-based promotion and attractiveness have a positive and significant effect simultaneously on tourist interest in visiting.
The Business Plan: Al-Amin Living Lab and Industrial Park of Goat Farming Lubis, Hidayati Purnama; Siswoyo, Purwo; Rangkuty, Dewi Mahrani; Dewi, Tridia Kumala
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.327

Abstract

The goal of this research is to examine and assess the business plan for goat farming within the Al-Amin Living Lab and Industrial Park area, located in Kutalimbaru District, Sampe Cita Village. The specific target of this research is to find the factors that influence the development strategy of the goat farming business plan in the Al-Amin Living Lab and Industrial Park area in Kutalimbaru District, Sampe Cita Village. So that in making decisions to determine strategies that can create success in the goat farming business. This research uses a Quantitative Descriptive research approach, where this study is related to data that describes the factors and success strategies in building a goat farming business in the Al-Amin Living Lab and Industrial Park area in Kutalimbaru District, Sampe Cita Village. The data analysis used is SWOT analysis, a strategic planning method used to Evaluate Strengths, Weaknesses, Opportunities, and Threats that occur in projects or a business venture. The results of the study explain that the results of the analysis of non-financial aspects, namely market aspects, technical aspects, management aspects, legal aspects, and social aspects, the sheep fattening business is feasible to implement. The results of the analysis of financial aspects which include NPV, IRR, Net B/C, and payback period, this sheep-fattening business is feasible to implement.
BUSINESS PLAN ANALYSIS OF GOAT FARMING IN AL-AMIN LIVING LAB AND INDUSTRIAL PARK Lubis, Hidayati Purnama; Siswoyo, Purwo; Rangkuty, Dewi Mahrani; Dewi, Tridia Kumala
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to study and analyze the business plan for goat farming in the Al-Amin Living Lab and Industrial Park area in Kutalimbaru District, Sampe Cita Village. This type of research is descriptive qualitative research with a literature study research method through literature studies sourced from journals of previous research results. The results of this research explain that the business plan needs to be developed to educate the local community on how to start a new goat farming business to improve the standard and quality of life of the community in terms of the economy. In addition, the business plan aims to create a sustainable competitive advantage by maximizing market profits to achieve above-average business profits.
DIGITAL-BASED PROMOTION STRATEGY FOR INCREASING TOURISTS' INTEREST IN VISITING THE GLUGUR RIMBUN LIVESTOCK FARMING AREA Lubis, Hidayati Purnama; Franita, Riska; Siswoyo, Purwo; Rahayu, Putri Suci
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to find out the right promotional strategy for introducing new tourist attractions to generate interest in visiting tourists to the Livestock Area of the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Village Sampe Cita Kutalimbaru District Deli Serdang Regency. The research approach uses descriptive qualitative methods, namely literature study research methods sourced from previous research publications related to the title.  The results of this study explain that the use of social media is the most dominant means of communication with consumers in the selection of digital-based promotional strategies.
ANALISIS KEPUASAN KERJA, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT SUMBER ALFARIA TRIJAYA Tbk AREA MEDAN TUNTUNGAN OK Dilla Syahputra; Lubis, Hidayati Purnama
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17758

Abstract

The purpose of this study was to investigate the effects of work motivation, job satisfaction, and the non-physical work environment on employee performance at PT Sumber Alfaria Trijaya Tbk, which is situated in the Medan Tuntungan Area. Associative, quantitative research methodology was applied. Using a census sampling technique, all 46 employees participated in the survey as respondents. Questionnaires were used to collect data, and SPSS version 24 was used for processing. Multiple linear regression was used to analyze the data for the study, which was conducted between October 2024 and March 2025. The findings showed that work motivation, job happiness, and the non-physical work environment all significantly and favorably impacted employee performance on both an individual and group level. Hypotheses H1, H2, H3, and H4 were so validated. With the highest t-value of 4.896, work motivation was shown to be the most significant of the three independent variables. The three variables taken together explained 93.8% of the variance in employee performance, indicating a high relationship between performance and the independent variables under investigation.
THE INFLUENCE OF WORK DISCIPLINE, LOYALTY, AND WORKLOAD ON EMPLOYEE PERFORMANCE AT PT INDOMARCO PRISMATAMA, SIMALINGKAR AREA, MEDAN SELAYANG. Siregar, Elsa Nora; Lubis, Hidayati Purnama; Ario, Firman
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.14637

Abstract

This study is titled "The Influence of Work Discipline, Loyalty, and Workload on Employee Performance at PT. Indomarco Prismatama, Simalingkar Area, Medan Selayang." The method used in this research is associative with a quantitative approach. Data collection was done through questionnaires. The sample size for this study was 65 individuals. The data analysis techniques used in this research include descriptive statistical analysis, validity tests, reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing with t-tests and F-tests, as well as the determination coefficient test (R²). The results show that partially (t-test), the work discipline variable (X1) has a positive and significant effect on the employee performance variable, with a t-value greater than the t-table value (2.815>1.99962) and a significance level of 0.0071.99962) and a significance level of 0.0071.99962) and a significance level of 0.0002.76) and a significance level of 0.000
The Influence of Content Quality and Influencer Credibility on Consumer Trust in Shopping on Shopee Eda Javier, Mohamad Rizki; Sanny, Annisa; Lubis, Hidayati Purnama
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1500

Abstract

The purpose of this study is to analyze the influence of content quality and influencer credibility on consumer trust in shopping on the Shopee e-commerce platform. This research employs a quantitative approach using a survey method. Primary data were collected through an online questionnaire distributed to 100 active Shopee users. Data analysis was conducted using multiple linear regression with SPSS version 25. The results indicate that content quality has a positive and significant effect on consumer trust, influencer credibility has a positive and significant effect on consumer trust, and both content quality and influencer credibility simultaneously have a significant effect on consumer trust. These findings highlight the importance of influencers in building consumer trust through high-quality content and strong credibility in e-commerce platforms.
Analysis of the Influence of Tourist Attractions, Memorable Experiences, and Visitor Engagement on Tourists Visiting Decisions at Orangutan Haven Sinaga, Elveria Melda; Erwansyah, Erwansyah; Lubis, Hidayati Purnama
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.613

Abstract

This study aimed to analyze the influence of tourist attractions, memorable experiences, and visitor engagement on visiting decisions at Orangutan Haven. The research employed a quantitative approach with an associative method, which served to identify the relationship between independent and dependent variables. The study was conducted in 2025. The research population consisted of 531 visitors, of whom 84 were selected as the sample. The sampling technique used was purposive sampling. Primary data were collected through questionnaires distributed to respondents and were then analyzed using SPSS version 24 with multiple linear regression analysis. The results showed that, partially, tourist attractions, memorable experiences, and visitor engagement had a positive and significant influence on tourists’ visiting decisions at Orangutan Haven. Simultaneously, tourist attractions, memorable experiences, and visitor engagement also demonstrated a positive and significant influence on visiting decisions, indicating that improvements in these three variables could enhance visitors’ decisions to visit. Among the three variables, visitor engagement was the most dominant factor influencing visiting decisions. A total of 86.1% of the variation in visiting decisions could be explained by tourist attractions, memorable experiences, and visitor engagement, with a very strong relationship indicated by a correlation coefficient (R) value of 0.930
Co-Authors Ario, Firman Dewi Mahrani Rangkuty Dewi, Tridia Kumala Eda Javier, Mohamad Rizki Erwansyah, Erwansyah Fachrul Razi Firdiya Amiyananda Franita, Riska Mughni Sulubara, Seri Nanci Yosepin Simbolon Nasution, Fitra Arlina OK Dilla Syahputra Prasetyo, M. Ghazali Purwo Siswoyo Putri Suci Rahayu Rahayu, Putri Suci Riska Franita Ritonga, Dewi Apriliya Sanny, Annisa Sinaga, Elveria Melda Siregar, Elsa Nora Virdyra Tasril