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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Putri Suci Rahayu
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Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Kajian Strategi Promosi Digital Area Peternakan Kawasan Glugur Rimbun Kecamatan Kutalimbaru Lubis, Hidayati Purnama; Riska Franita; Purwo Siswoyo; Putri Suci Rahayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3215

Abstract

The purpose of this study was to determine the public's interest in visiting the Livestock Area of the Glugur Rimbun Area, Sampe Cita Village, Kutalimbaru District, Deli Serdang Regency, through the independent variables of promotion and attractiveness. This Animal Husbandry Area is one of several areas in the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Area with a special land area for the Animal Husbandry Area of about two ha from the total area of about 24 (twenty four) ha. The research approach uses quantitative methods involving 100 respondents and data collection using questionnaires. The data obtained was analyzed using multiple regression analysis using SPSS. The results showed that the independent variable promotion showed a t-count value of -0.945 < t-table 1.984 with a significant value of 0.000 < 0.05, which means that digital-based promotion has a positive and significant effect partially on visiting interest. The test results for the attraction variable show a tcount value of 12.315> t-table 1.984 with a significant value of 0.000 <0.05, which means that attraction has a positive and significant effect partially on visiting interest. The F-count value of 75.864> F-table of 3.09 and a significant 0.000 <0.05, then digital-based promotion and attractiveness have a positive and significant effect simultaneously on tourist interest in visiting.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION THROUGH FACEBOOK SOCIAL MEDIA ON PURCHASING DECISIONS AT DYAH FASHION HIJAB SHOP (Case Study on Residents of Kampung Merdeka Barat 2) Putri Suci Rahayu; Dewi Nurmasari Pane
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1686

Abstract

This research was conducted to measure purchasing decisions through the independent variables Product Quality and Social Media Promotion using quantitative research methods. Researchers created and distributed questionnaires to 84 customer respondents who bought hijabs at the Dyah Fashion Hijab Shop . The analysis techniques used are Validity Test, Reliability Test, Normality Test, Histogram Normality Test, Heterocedasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test), PP Test Plots. The results of descriptive analysis which categorizes all independent variables as good, namely that there is a positive and significant influence of Product Quality and Social Media Promotion on Purchasing Decisions using calculated F 91.518 > F table 3.109 at the 5% significance level.
Co-Authors Dewi Nurmasari Pane Lubis, Hidayati Purnama Purwo Siswoyo Riska Franita